Good Beer Hunting Good Beer Hunting

“If you can see, you can be it.” I believe this adage is a great example of the value of diversity in all aspects of life. Seeing someone who looks like you in spaces where most don’t is an unspoken invitation that you belong there too. When I started dipping my toe into Atlanta’s craft beer scene, Jen Price was the first Black woman that I encountered. I was immediately intrigued by her and might have stalked her Atlanta Beer Boutique profile on Instagram before I even had my own beer account.

Over the years, I have had the pleasure of following Jen’s journey (and writing about it). In 2020, she came so close to opening the Atlanta Beer Boutique, a concept she had worked on for years but ultimately had to put on pause after the pandemic pushed everyone into their homes. Along with a place to buy and drink beer, the Atlanta Beer Boutique would also allow Jen and others to host educational workshops.
But as you’ll hear in this episode, Jen turned her lemons into lemonade with her newest venture, Crafted for Action, an organization focused on providing real solutions for diversity, equity, and inclusion in the beer community. That’s primarily done through its signature event, CraftBeerCon, a hybrid conference combining a diverse array of participants, engaging panel discussions, and interactive workshops. With CraftBeerCon now in its third year, I thought it was the perfect time to share Jen’s journey with you in her own words. 
You’ll hear her describe how she transitioned from building the boutique to creating one of the most diverse beer conferences in the United States, welcoming a host of BIPOC and women panelists and attendees. We dive into the different aspects of the conference and what participants can expect this year. As Atlanta natives, we couldn’t end our conversation without talking about a city that we love so much and what it is that makes it special in general and how it relates to beer.

Bongs, beer, and boogeymen—on this episode of The Gist, we kick things off with cannabis. Then, Sightlines reporter Kate Bernot shares her insights from the 2024 Craft Brewers Conference in Las Vegas. We’re also joined by special guest Paige Latham Didora, who chats with us about non-competes and the FTC’s recent ban on them. What does it mean for the beer industry? Keep listening to find out.

This is a special episode hosted in collaboration with the American Cider Association—a great way to bring you an episode with audio from an event dedicated to cider in the culinary space. While you will hear my voice now, this conversation is led by Leah Scafe of Stockpot Collective in Portland, Oregon. Leah worked with the Cider Association to host the roundtable discussion called “Orchard to Table” during the organization’s annual CiderCon event in January 2024.
With Stockpot Collective, Leah produces unique food and beverage events, and leads conversations that are specific to the needs and interests of food and beverage producers, which is what we’ll enjoy in this recording of Orchard to Table, a celebration of Pacific Northwest cider and Portland’s culinary community. Along with Leah, we’ll hear from three Oregon-based, James Beard-nominated chefs and sommeliers on why they love pairing, cooking with, and celebrating cider:
Brent Braun of Portland’s OK Omens, a co-owner of that James Beard-nominated restaurant, a Food & Wine Magazine Sommelier of the Year, and co-founder of Post Familiar Wine.
Katy Millard of Portland’s Coquine, a chef and co-founder of the award-winning Coquine, a multi-year James Beard Award nominee and finalist, and StarChef Rising Star Award recipient.
Nate Ready of Hood River’s Hiyu Wine Farm, a James Beard Award semi-finalist, former Master Sommelier, farm owner, and alone with making wine at Hiyu, is cider maker for his Floreal line of brands.

Magic takes time, patience, and intention. So does brewing. The two concepts intertwine fantastically and theatrically in Jeff Alworth’s Signifier for Good Beer Hunting, titled “Long Live the Sorcery — Brujos Brewing in Portland, Oregon.” In the piece, he delves into the magical world of Brujos, a business that officially opened in March 2024, but has been percolating for a decade under the creative vision of owner and brewer Sam Zermeño.
What started as a brand and hobby picked up steam on social media around 10 years ago, when Zermeño was still a homebrewer in Southern California with a penchant for making malty beers and an appreciation for what he calls “witchy shit” and the occult. Once he got some professional brewing experience under his belt—or, wizard robes, which seems more likely—and moved to the Pacific Northwest, things began to settle into place. It wasn’t an accident, and it wasn’t magic, but it was definitely a journey that deserves its own story. When Alworth decided to write about it, he says it was that slippery concept of “authenticity” that drew him to write about Zermeño’s vision and the Brujos dream finally realized.
In this conversation, Alworth and I talk about how and why this story feels a lot different than much of the cynical, business-oriented beer writing that’s pervasive in media today. He talks about how, despite being in a city proudly full of weirdos, Brujos takes it to a whole new level, and how it still just works. We talk about the dichotomy of the sacred and profane, the beauty of ritual, and magical realism that serves as a foundation for the brewery. As I say later in the episode, it’s a nice story about good people doing cool things.
 

Hillary Barile isn’t sure what she’d call herself first: a farmer or a maltster. In reality, she’s both, working as a fifth generation farmer at Rabbit Hill Farms & Malthouse in Shiloh, New Jersey. There, she and members of her family produce barley and other crops, as well as run a small-scale malthouse that supplies ingredients for breweries and distilleries. And, as president of the Craft Maltsters Guild Board of Directors, she works to educate and grow the craft malt community across North America and beyond. 
So why, and how, did she make the jump from farming pottoes to investing in the agriculture and future of craft malt? It started with homebrewing, of course, with aspirations of opening a brewery to diversify and solidify her farm’s finances. But, as she explains in this episode, the business plan never got that far. As for what’s next, she says the breweries prioritizing local craft malt can tell unique stories that still reach the hearts of drinkers, giving them a small, but sufficient shield against difficult economic forces. We also discuss the many definitions of the word “sustainable,” and the efforts she’s making to ensure generations to come will still have the opportunity to nurture the land her family has cultivated. 
 

It’s time for the Brewers Association’s annual report for 2023. Who came out on top? Who’s new to the list and how did they get there? What on Earth is going on with draft sales, and what new data is still to come from the upcoming Craft Brewers Conference? All this and more is next, on this episode of the Gist.