Inside the Mind Kearney

In this episode of Inside the Mind, we talk to three small-town consumers about what makes small-town shopping so different, the challenge of balancing convenience and loyalty, and how online shopping is making a transformative impact on these communities.

In this episode of Inside the Mind, we explore how parents find time for self-care; find the perfect products for children; and find support from their peers, family members and others. We'll learn about the obstacles they encounter and the innovative approaches they adopt to cater to kids’ needs.

In this episode of Inside the Mind, we talk to three outdoor adventurers about their connection with nature, how they choose adventuring gear, and why they keep pushing their personal limits and those of their equipment.

In this episode of Inside the Mind, we talk to four superfans who are devoted followers of their favorite sports teams and musical artists. We'll see just how these superfans became such loyal enthusiasts and how this dedication affects their purchasing and budgeting habits.

Inside the Mind is back for season 4! Join Kearney’s Greg Portell and Katie Thomas as they discover the driving forces behind captivating consumer groups, unravel their identities, and gain valuable insights that'll shape the future of consumer companies. From the emotional aspects influencing their behaviors to the passion that fuels their choices, Inside the Mind uncovers the secrets behind their shopping decisions.

In this special episode, we’re looking back at the themes and consumer groups we explored in Season 3. From conversations with sports bettors and VR users to thrifters and fast fashion consumers, we’re talking about the forces that bring these consumer groups together.