Podcast Monetization Secrets Christy Haussler

Ever wondered why so many people who start a podcast never really get any ROI on it?
Today, I'm sharing a little known, but incredibly simple framework that will set you apart from your competition and better yet, just by following the framework you will probably own your niche in a very short amount of time.
So what is this secret framework I'm referring to? I call it the Rule of 100.
The Rule of 100 just says that when you undertake anything new in your business, you will not stop that activity until you've done it 100 times.
Want to start emailing your list on a regular basis? Don't stop until you have created 100 emails. It doesn't matter what the stats say once you get started. You're only interested in looking at results after 100 emails. Nothing matters before then.
Ready to start a podcast? In following The Rule of 100, you're now committed to 100 episodes. And nothing in the world will stop you until you publish 100 episodes.
If you don't think this matters, just try implementing The Rule of 100 for your next endeavor. I guarantee that following this rule will have a positive impact on your business.
So why is The Rule of 100 so powerful? Let's first take a look at the finer points of this rule. 
The Rule of 100 states that if you spend 100 hours a year, which is 18 minutes a day - in any discipline, you'll be better than 95% of the world, in that discipline
I want to share with you 3 reasons I believe the Rule of 100 is so powerful.By the time you've done something 100 times, or spent 100 hours doing it, you've probably outlasted all of your competition who quit when they didn't see results after the first week.As the rule states, by the time you've done 100 hours or 100 repetitions of a task, you've learned from all your mistakes and failures and you're very likely gong to be better than 95% of the population at that one thing.Something changes inside of you after 100 hours or 100 repetitions. You begin hitting your stride, and you gain a confidence because you've now done the work and feel much more confident. You won't recognize yourself on the back side of your 100. It's almost like you've transformed yourself into the expert you always knew you could be, and it's happened because you've put in your 100.
Whether it's podcasting, marketing, or creating YouTube content, most people quit far too soon. And the truth is that in order to be great in your niche and in order to be a category king in your niche, most of the time you just have to outlast your competition. They will quit when it gets too hard. They will fold when it's too inconvenient. And those that carry on are left to scoop up all the business.
My challenge to you today is to make the Rule of 100 your standard for how you will take on anything new. If you can't commit to 100 hours or 100 repetitions, then it's a hard no.
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I'll see you next time!

Many of my podcast clients, and maybe many of you started podcasting years ago - long before video (in long or short form) was popular.
Quite often my clients ask me if they should be "doing video for their podcast."
This is actually a topic that came up this past week in a podcast group I am in, and my views contradicted what the original poster believed about video.
So, I wanted to have an honest discussion today about whether you should be doing video for your podcast.
I can't start this discussion without addressing the fact that this is so much tougher for women. The reality is that a guy can pick up his phone beside his bed when he fist wakes up and turn on the video and document his "first thoughts of the day" with bed head, bad breath, unshaved and even sometimes with a shirt on, and his followers will rave about his genius and his inspiring content and leave comments like "Bro, this is fire" or "So good my man!".
If a woman tried this same filming strategy, we would be accused of trying to be seductive, or we would be bombarded with comments like, "Girl, at least brush your hair." or "Honey, if you can't bother to get out of bed and get ready and take a little pride in your appearance, then you shouldn't even turn on the video."
As women, we are far harder on ourselves and on other women than we need to be. As a female content creator, we're worried about our appearance - hair, makeup, blemishes, aging, all of it - we're worried about our house looking messy. And many times, you may not even have a second away from your kids to make any sort of content.
All of the thoughts serve to stop us from even attempt video unless you're having a perfect hair day, your makeup is spot on, and your office is Instagram perfect.
4 Reasons You Should Incorporate Video for your Podcast:
Recording the video gives you more options when it comes to distribution of your content and repurposing your content.There is a way video podcast content can be edited to appeal to YouTube audiences, so by recording video, you now have the raw material to make a great YT video with the right editing.Why do you want to be on YouTube? YouTube is the 2nd largest search engine, only to Google. But you can't forget that YouTube is owned by Google. So by putting your content as video into the 2nd largest search platform on the planet, you stand to get more organic traffic.We simply can't ignore the fact that most content consumers will pay more attention to audio than video. 
You ignore video at your own peril.
Most people that will tell you that you don't have to do video for your podcast are trying to not make you feel pressured or guilty about just doing audio and ignoring video. 
Do you need video to have a successful podcast? No.
My perspective is more that you will remove many barriers to your success by also including video for YouTube and social media content. I rarely have my clients create a video podcast feed simply because most people are consuming content on youtube.
If you want to give yourself the highest chance of success, record video. Once you get in the habit of doing it, you'll wonder why you waited so long.
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I'm on a mission to release daily video content for a year, across all platforms, basically starting from zero. So, if you'd like to follow me and my journey in content creation, hit the subscribe button and then also click the notification bell.
I'll see you next week!

What do you automatically think of when I mention “monetizing a podcast”? If you’re like most people, your mind automatically goes to sponsors and advertisers. And while sponsors is a legitimate way to monetize a podcast, it is actually the hardest way to monetize a podcast. So today, I’m going to give you some much more attainable ways to monetize your podcast.
Let me give you some better options for making money from your podcast. Some of these options will not earn enough to live off by itself to start, however, as part of a multi-pronged approach to building different revenue streams of income from your podcast, over time they can add up to significant income:
Affiliate Income - takes a little bit of work to set up, but once you start putting out content with your affiliate links, you are building a web of your affiliate links on every piece of content and every post, so over time your affiliate income grows. If you want to learn more about affiliate marketing, you’ll want to check out this video I made specifically about affiliate marketing.Merchandise - for many podcasts, this is the first way they earn money. They create a t-shirt, mug or bumper sticker that relates to their show and tell their friends how they can buy it. Most podcasters use print on demand services, like Printify, or Custom Ink. While profit margins are a bit lower per item with these companies, you don’t have to stockpile inventory or ship products out yourself.Paid Communities or Memberships - This method has recurring income built into the model, and in my opinion, it is the best way to build full time income for the future. There are many different options for this income model from Patreon type subscriptions to ad free podcast feeds and everything in between, and even if you already have courses or programs, they can be turned into a recurring revenue model.Courses - Whether these are low ticket or high ticket, courses can be used to bring in significant monthly revenue. The problem with courses is that you have to constantly be in launch mode in order to get significant traffic to your course. There are websites like Udemy, or Teachable, where you can put your courses and get traffic directly from the platform, in addition to driving your own traffic there.Coaching - You can easily fill your coaching calendar with clients from your podcast, if that’s what you desire. When it comes to coaching, I’d recommend only starting group coaching programs where you are coaching 1 to many, vs 1:1. Based on my experience in coaching podcasters, many people are locked into 1:1 interactions in their private practice, and they are hoping their podcast will help them earn more income from the 1 to many option. You never want to create a revenue stream that you really don’t enjoy and want to support. So if you are already feeling burned out from your practice, or your day job, then 1:1 coaching is probably going to further drain you emotionally. So, I’d recommend building out lower touch group coaching programs, if you want to expand your coaching services. Sponsorship - Last on my list of ways to monetize your podcast is getting sponsors. Let me be clear, I manage ads and ad campaigns for some of the biggest podcasts on Apple, so I am not anti-sponsor. And sponsors can be a part of your overall revenue strategy, but most often I see podcasters getting taken advantage of by sponsor relationships, and often sponsors will play on our ignorance. Let me also give you a word of caution here…if you are going down the route of taking on sponsors, please make sure you are utilizing the dynamic ad insertion features that are built into many podcast hosting companies. Without doing this, you are giving away your value in perpetuity and that is terrible for you. I’ll do an entire episode later on...

Ideally, you're creating multiple streams of income with your podcast, and affiliate marketing is a legitimate way to earn money from your podcast.
You can't just expect to post an Amazon link or an Audible discount code and expect to get sales right away. Like everything else, you have to be strategic about affiliate marketing.
Today, I cover the 3 specific criteria I use for affiliate marketing, and how you can implement these strategies to start earning affiliate income with your podcast.
Need help with your podcast?
Visit https://teampodcast.com

Everyone says they are trying to monetize their podcasts, but when we really look under the hood, everything is not as it seems.
In this episode, I'll tell you what's not working and why, but most importantly, I'll show you how to fix it.

There are many tried and true methods of podcast monetization, but today I'm sharing 7 universal truths that we see over and over again when it comes to getting monetized. Sometimes it's just a matter of building a structure for yourself and giving yourself goals in order to start getting some traction.