The REAL Truth About Business Michelle DeNio

In this episode of "The Real Truth About Business," Michelle dives deep into the prevalent "should" mentality in the online business space. She discusses the pressure to conform to expectations and offers insights on embracing your uniqueness. As the year-end approaches, Michelle encourages listeners to break free from the constant noise of what they "should" be doing and find their authentic path to success.
Key Takeaways:
Rejecting the "Should" Mentality: Michelle emphasizes that you don't have to succumb to the pressure of doing what everyone else is doing. It's okay to say no to activities that don't align with your goals and values.Embracing Your Unique Approach: Instead of trying too hard to be overly unique, Michelle advises focusing on how you present and deliver your offerings. Your uniqueness lies in how you approach and serve your clients.Defining Your Own Success: Michelle shares her personal journey of defining success on her own terms. You don't have to follow conventional paths; diversifying your income or sticking to a pricing structure that feels right for you is perfectly valid.Direct and Authentic Marketing: Michelle encourages authenticity in marketing. Embrace your natural style, whether it's direct and straightforward or more lighthearted and fun. Authenticity resonates with your audience.Embrace Your Uniqueness: Identify the unique elements of your business approach, communication style, and service delivery that you've been holding back. Embrace them to stand out authentically in your industry.
Episode Mentions:
Launch Lessons
Quick Links:
Sunday Morning Brew
Rapid Fire Day

In this episode of "The Real Truth About Business," Michelle dives deep into her recent launch of the One-to-One Profit Accelerator Workshop.
She shares her honest experiences, insights, and key takeaways from the launch.
This episode is a treasure trove of valuable lessons for entrepreneurs and small business owners.
Key Takeaways:
Embrace the Power of Trust: Michelle emphasizes the importance of trust in the sales process. Most of her ticket purchasers had built trust with her over six months to a year, highlighting the significance of strong client relationships.Don't Fear the Follow-Up: Following up with potential clients who've shown interest, even if they haven't purchased yet, can yield positive results. People appreciate the personal touch and may have valid reasons for hesitating.Launch for Now and the Future: Every launch is not just about immediate sales; it's also about building a foundation for future success. Launches provide valuable data, and the second and subsequent rounds often yield better results.Positioning Matters: Consider how your offering is perceived in the market. The terminology you use can influence whether potential clients view it as a workshop, course, or masterclass, impacting their willingness to buy.Offer Options at Checkout: Offering multiple checkout options, such as bundled packages or add-ons like one-on-one sessions, can enhance the overall value of your offer and encourage sales.Lean into Relationship Building: Building trust, rapport, and relationships with potential clients through methods like coffee chats can lead to more sales in the long run.
Remember, success in business often comes from continuous learning and adaptation. If you have questions or want more details, reach out to Michelle for further guidance.
Mentions:
Rapid Fire Day
Lead Gen Bundle

In this episode of The Real Truth about Business Podcast, Michelle addresses the challenges business owners are facing in 2023, emphasizing the need to dispel unrealistic expectations and the importance of understanding the unique circumstances of this year. She discusses how the business landscape has evolved since the unusual years of 2020, 2021, and 2022 and provides valuable insights for entrepreneurs to thrive in the changing environment.
Key Takeaways:
2023 Is Different: Recognize that 2023 is a distinct year with changed economic and spending dynamics compared to 2020-2022.Avoid Comparisonitis: Don't compare your 2023 performance to the inflated numbers of the past; those years were exceptional.Realistic Growth: Understand that not every year leads to exponential business growth; flat or incremental years are normal.Simplify and Strategize: Simplify offerings, focus on what works, and employ strategic planning for success.Embrace Growth: View challenging years as opportunities for personal and business growth.Seek Support and Planning: If you're uncertain about planning, seek assistance and guidance to navigate the challenges effectively.
By understanding the unique dynamics of 2023 and adopting a realistic approach to business growth, entrepreneurs can navigate the challenges and position themselves for long-term success.
Quick Access Links:
Strategic Planning Power Hour
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In this episode of "The Real Truth About Business," host Michelle DeNio dives into 3 reasons sales are down in your business and the importance of active promotion for small business owners.
She emphasizes strategic planning, a proactive mindset, and overcoming the fear of being sales-focused.
Michelle highlights the value of establishing oneself as an expert to attract clients and cautions against jumping ship too quickly when promoting offers.
The key takeaway is that actively promoting and selling products or services is crucial for success. Patience, consistency, and confidence are key elements in achieving desired sales outcomes.
Tune in to this episode for practical tips and insights on effective promotion strategies.
Key Points:
- Active promotion for small business owners
- Strategic planning and proactive mindset
- Overcoming fear of being sales-focused
- Not jumping ship too quickly when promoting offers
- Establishing oneself as an expert to attract clients
Mentioned in this episode:
Coffee Club
Workshop

In this episode of The Real Truth About Business, host Michelle DeNio engages in a thought-provoking discussion with her long-standing client and Biz Bestie, Nicole Cheri Oden.
Together, they delve deep into the intricacies of entrepreneurship, emphasizing the criticality of a solid business plan and the importance of seeking the right guidance and support within the online business realm.
Michelle and Nicole share their personal experiences, shedding light on the allure of shiny trends and the significance of partnering with someone who truly resonates with their vision. They also touch upon the challenges of making tough decisions to facilitate personal and professional growth, embracing change, and seizing new opportunities.
This episode showcases the advantages of transitioning from a retainer model to a Rapid Fire Biz model, enabling more efficient coaching sessions and accelerated growth.
Michelle stresses the need to avoid overwhelm and instead maintain laser focus on one or two tasks at a time.
Lastly, they address the paradigm shift towards data-driven decision making in business planning, underscoring the importance of data analysis, cultivating strong relationships with clients and affiliates, and prioritizing relationship-building.
In conclusion, the podcast dispels the misconception of expecting instant results when working with a coach, instead emphasizing the value of cultivating a long-term, consistent relationship and putting in the necessary work.
Key Points:
- Michelle and Nicole's journey as entrepreneurs and the value of their working relationship
- The importance of a solid business plan and finding guidance and support in the online business space
- Making tough decisions for personal and professional growth and embracing change
- Switching from a retainer model to a Rapid Fire Biz model for more efficient coaching sessions and quicker growth
- The shift towards data-driven decision making in business planning and prioritizing relationship-building with clients and affiliates
Nicole is an attorney licensed in the State of California for over 11 years with her own boutique virtual law firm - Nicole Cheri Oden Law, PC.

Nicole works with online service providers and digital product creators to protect their online businesses and brands legally with custom contracts and policies (or legal templates that they can customize for their unique businesses) and federal trademark registration.
Mentioned in this episode:
Workshop

How many times have you gotten inspired and excited about a new idea and you just are so fired up about it - you just dive right in and start working on it without even thinking twice about it.
As business owners, this happens all the time. We are constantly getting new ideas and thoughts that we want to just start taking immediate action on.
In today's episode of The REAL Truth About Business, I want to walk you through the 5 questions I want you to ask yourself BEFORE you dive in....
❓What is the goal with this new idea?
❓How does it make you money?
❓How does it solve a problem?
❓How are you going to execute it?
❓How will you package it?
Listen in to the episode as I dive deep into each question, how to gain clarity around them, and how to make sure you are implementing your idea in the most strategic way possible!
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Workshop
Coffee Club

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