Whats Best For The Patient Is Best For Business Jerry Durham

In this episode, the third in our 3 part series with Second Door Health, we continue our exploration of innovative approaches in physical therapy with Zach, the head of clinical strategy. Having previously discussed the foundations and business aspects with co-founders Scott and Ryan, this conversation with Zach goes deeper into the clinical implications and transformative potential of direct-to-employer healthcare services. Zach shares his extensive background and the pivotal transitions from hands-on clinical work to developing broad-scale health strategies that aim to redefine patient care.
We discuss the critical role of personalized care plans, the importance of understanding patient needs beyond the clinical environment, and how physical therapists can leverage their expertise to deliver holistic, impactful health outcomes. The discussion also covers the necessity of integrating educational outreach and behavioral health into physical therapy practice, challenging traditional treatment models.
Tune in to gain insights into how physical therapy can evolve from a service-based to a value-based profession, enhancing both patient well-being and professional satisfaction.
If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

Welcome back to part 2 where we dive deep into the transformative world of direct care models in physical therapy, brought to you by Second Door Health. In the first episode, we laid the groundwork by discussing the 'why'—the core motivations and the targeted audience of direct care. Transitioning to this episode, we shift gears to focus more tactically on the 'how'—the concrete steps and strategies required to operationalize these innovative care models within your practice.
Joined by Scott and Ryan from Second Door Health, this session explores the practical aspects of integrating direct care into existing practices. Learn about creating efficient workflows, reducing administrative burdens, and utilizing Second Door Health’s software solutions designed to enhance care delivery, streamline billing, and maximize return on investment. We discuss the importance of starting with familiar connections in your community, leveraging relationships to ease into direct contracting with local employers.
Whether you're a seasoned practice owner or a newcomer curious about direct care, this episode provides a comprehensive roadmap and real-time insights into making the transition smoother and less intimidating. From benefit design and enrollment marketing to the final steps of showing tangible results and getting paid, every facet of implementing a successful direct care strategy is covered.
If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

Welcome back to the What's Best for the Patient is Best for Business podcast where today we will dive into the evolving world of physical therapy, focusing on the cutting-edge approach of direct care models. Join Jerry Durham and the founders of Second Door Health as they discuss the transformative shift from traditional patient management to innovative strategies that engage directly with self-insured employers, sidestepping the usual insurance pathways. Scott and Ryan bring their rich backgrounds in technology and physical therapy into the conversation, sharing their journey from creating StriveLabs to founding Second Door and how these experiences have shaped their current mission.
Explore how engaging directly with employers and adopting direct-to-consumer models are opening new doors for physical therapy practices to flourish amid staffing, inflation, and cost challenges. The trio also delves into the crucial role of physical therapy in slashing musculoskeletal costs — the heftiest expense for employers — through intelligent, aligned healthcare strategies.
Listen in as our guests lay out actionable steps for PT practices to implement these models, stressing the critical need to target self-insured employers eager to curb spiraling healthcare costs. This episode is packed with insights into the physical therapy business landscape today and a forward-looking perspective on making practices more sustainable and profitable by embracing direct care.
Tune in for a deep dive into the future of physical therapy, where reducing healthcare costs and enhancing patient outcomes are paramount. And make sure you catch part two of our discussion, where we'll delve even deeper into making these innovative care models a reality.
If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

In this week's episode, Jerry Durham welcomes business strategist and growth expert April Shprintz to discuss the transformative power of cross-industry insights and the "generosity culture" in scaling businesses. April shares her journey from a humble beginning through a stellar career that spans over 94 industries, providing listeners with actionable strategies that any business can implement to enhance their operations and customer relationships.
What You'll Learn:
April's Background and Diverse Experience: From military service to leading a startup to a $7 billion IPO, April's unique path has equipped her with unparalleled insights into business growth and client care across multiple sectors, including healthcare, software, and more.The Generosity Culture: April explains how her framework focuses on investing in people—employees, clients, and the community—to drastically increase business revenue while reducing working hours.
Cross-Industry Innovation: Discover how experiences in one industry can revolutionize standard practices in another, as April provides examples from her work in the MediSpa and software sectors.
Client-Centric Strategies: Learn about the importance of understanding customer needs and how to leverage unhappy customer feedback to drive business improvements.
The Power of Giving First: April and Jerry discuss the benefits of providing value without immediate expectations, enhancing brand loyalty and client referrals through genuine service.
Networking and Referrals: Insights into how a culture of cooperation rather than competition with peers can lead to surprising business growth and community benefits.
Practical Takeaways: From restructuring sales strategies to the simple act of picking up the phone, this episode is packed with practical advice that can be applied immediately to any business setting.
Key Quotes:
"Your unhappiest clients and customers are going to give you the best ideas.""The easier you make it to say no, the better quality of people you have saying yes.""I do all of this based on my framework that incorporates what I call the generosity culture, which allows people to be super successful by focusing on pouring into their people, their clients, and their community."
[00:05:20] April shares her journey from broadcasting in the Air Force to becoming a top salesperson by focusing on client care.[00:12:30] Exploration of the "generosity culture" and its impact on business success.[00:25:45] April discusses specific examples of how applying software industry tactics helped a MediSpa increase its sales.[00:38:10] Discussion on the importance of adapting business models based on client feedback and industry needs.[00:52:20] April and Jerry delve into the ethics and efficacy of "giving away" valuable advice and content to build long-term business relationships.[01:15:35] They discuss the significance of referrals and networking, sharing personal anecdotes that underscore the value of transparency and assistance over hard sales.
Contact April:
Email: april@drivenoutcomes.com
Social: 
https://www.linkedin.com/in/aprilshprintz/
https://www.instagram.com/aprilshprintz/
https://www.facebook.com/AprilLShprintz
https://www.threads.net/@aprilshprintz
https://www.tiktok.com/@aprilshprintz
https://www.youtube.com/channel/UCd3-7foc4_nVtub5Lb0LDkg
 
Websites:
www.drivenoutcomes.com
www.winningmindsetmasterypodcast.com
www.magicbluerocks.com
If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

In this episode, we welcome a special guest, Paul Singh, the entrepreneurial force behind Strata. Paul shares his fascinating journey, starting from his early days in Northern Virginia to becoming a pivotal figure in the tech and investment world.Our conversation delves into Paul's unique experiences, from his first job at America Online during its nascent stages to his venture into the world of startups and high-volume angel investing. Paul candidly recounts the lessons learned from his first business venture in web hosting, leading to the establishment of data centers that, unbeknownst to many, handle a significant portion of the world's internet traffic.Listeners will find inspiration in Paul's stories about his time at the White House Office of Science and Tech Policy, his approach to angel investing post-2008 financial crash, and his role in founding the renowned 500 Startups (now 500 Global). His global investment experience, involving over 3200 companies across 56 countries, offers invaluable insights into the entrepreneurial landscape.In a heart-to-heart segment, Paul also touches upon his personal life, discussing the joys and challenges of being a father to four children and his foray into healthcare with the creation of Bump Health. This episode is a treasure trove of wisdom for anyone interested in entrepreneurship, investment strategies, and the ever-evolving dynamics of the tech world.Join us in this engaging and enlightening conversation with Paul Singh, a true maverick in the entrepreneurial sphere. You don't want to miss this!

In this latest episode of the Kate and Jerry Show, we dive deep into the complexities of the healthcare revenue model, particularly in the U.S. Join us as Kate candidly shares her puzzlement over terms like 'cash-based', 'in-network', and 'out of network' often flaunted in the healthcare scene. Jerry provides a high-level perspective, emphasizing that like all businesses, the revenue in healthcare comes from its customers.However, we question: Why is the healthcare model in the U.S. so intricate? Why does it often seem to prioritize payment methods over patient care? Drawing parallels with non-healthcare businesses, Jerry highlights the fundamental disconnect and confusion in how healthcare businesses present themselves.Kate further delves into the vulnerability of depending heavily on insurance companies and the importance of proving the effectiveness of one's service. In an era where value and experience are paramount, we discuss the pitfalls of basing a practice solely around insurance reimbursements. Listen in as we emphasize the importance of getting back to business basics, understanding your clientele, and ensuring an experience that's truly centered around them.