181: How to choose a supplier and copywriting tips for your website SMC: School Marketing and Communications

In this episode, Charlie and Rita discuss the scary trends on social media and the dangerous ‘challenges’ that students and adolescents are exposed to on TikTok. In the Deep Dive segment, the team discuss three website copywriting facts that might make school marketers re-think their content strategy and in this episode’s Top Tips, Rita shares her tips for choosing a supplier for your school. Finally, in the Rants and Raves segment, the hosts rave about some fun new ads from Uber Eats.
Episode links:
Yahoo – ‘Really scary’: Teen dies after dangerous TikTok challenge
https://au.news.yahoo.com/really-scary-teen-dies-in-dangerous-tik-tok-challenge-083906913.html
Forbes – TikTok struggling to contain spread of video showing man’s apparent suicide
https://www.forbes.com/sites/jemimamcevoy/2020/09/07/tiktok-struggling-to-contain-spread-of-video-showing-mans-apparent-suicide/#36f035fa1d7c
Cursive Content – 3 website copywriting facts that should change your school’s content strategy
https://cursivecontent.com/3-website-copywriting-facts-that-should-change-your-school-content-strategy/
AdAge – Mark Hamill and Sir Patrick Stewart face off over what’s for dinner in Uber Eats saga
https://adage.com/creativity/work/mark-hamill-and-sir-patrick-stewart-face-over-whats-dinner-uber-eats-saga/2282986
The Marcom Society
https://marcomsociety.org/join-now-australia