Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, events, jobs, and more! Brought to you by Devon McDermott and Felix Krueger.
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Enablement Trends for 2023 (by SEC)
This article from Sales Enablement Collective — features a teaser of some of the winners of their 2023 Ones to Watch focused on enablement stars in the space and trends–which is coming out soon!
Enablement leaning into AI - Thomas K. CheriyanA focus on building real sales skills “This will also affect enablement organizations’ hiring strategy, with a need for enablers with a successful sales background.” - Aaron EvansEnablement specialization and a move to specialized expertise, CS Enablement, BDR, Enablement etc - Celine GreyTying enablement programs to the right things. “...enablement teams should associate their programs to behaviors and things they can directly influence.” - Nick Lawrence
Felix’s 2023 Predictions
Getting more done with less - Enablers need to create greater business impact with fewer resources.
Prediction 1: Enablers will be more strategic in their approach (impact on GTM strategy and impact on stakeholder perception)Prediction 2: 2023 will be the year of AI - AI won’t steal your job but the people most comfortable with AI tools will. Prediction 3: Increased Enablement maturity levels outside the US.
Devon’s 2023 Predictions
Prediction 1: AI - ChatGPT - as an essential part of the enablement workflowPrediction 2: Real Investment in the Enablement Function → with a focus on Revenue Enablement orchestration, team structure, and openness to more varied backgrounds in the role for sales enablement.Prediction 3: A Move Beyond Revenue Enablement - Enablement expanding to other teams in the organization like product and engineering! (we’re already seeing the need for it)
What are your predictions for Enablement in 2023? Let us know in the comments below!
Are you looking for an Enablement job?
Check out the latest Sales Enablement job board (brought to you by Steffaney Zohrabyan) or add yourself to the Enablement Squad Talent Directory.
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