46. CIMM’s Jon Watts on The Measurement Dilemma Screen Wars Thought Leader Interviews by Cross Screen Media
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- Business
Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
37 min