5 questions to ask your audience so you can create targeted content that lands Imperfect Action

When creating offers, content and messaging for your ideal client, you can get stuck using the "expert" language, rather than using language that resonates with them. It's easy to *think* you know what your audience needs from you, but actually *asking* them is much more effective (and eliminates the guess work!). In today's episode, I'm sharing the 5 questions I ask my audience so that I can create great, targeted content for them.

- How researching your audience can give you so many ideas and why it's important to entice responses from them and then evaluate their answers.
- How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material.
- The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer).
- How drilling down the obstacles (real and imagined) will help you to see what's holding your audience back.


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