721 episodes
Imperfect Action Steph Taylor
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- Business
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4.9 • 340 Ratings
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How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?
Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.
Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.
If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.
If you have big dreams but feel like you're not getting anywhere, this show is for you.
If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.
Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.
Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
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Then vs. Now: How my approach to business has changed over time
One of my biggest lessons as a business owner has been to ebb and flow both personally and professionally. So, in today's episode, I'm taking a trip down memory lane, reflecting on what I used to do/believe back "then" compared to what I do/believe "now" and how my approach to business has changed over the years.
- Why the number of followers has little to do with business success, and what to focus on instead.
- The importance of showing up consistently over time—even when you don't feel like it.
- How my launch failures have taught me so much more than the successful ones and the shifts I've needed to make to get to this point.
- Why success doesn't come from jumping between trends and chasing what's working right now and what you can do instead.
- Why comparing your business to another business is like comparing apples and oranges—you cannot see what's really going on behind-the scenes.
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Why you're struggling to be consistent in your marketing and how to fix it
Consistency is key when it comes to marketing, but you can't be consistent without the strategy, the structure and the systems in place first. In today's episode, I'll explore *why* you're struggling to be consistent and what you can do to fix it.
- Why the "spraying and praying" approach doesn't work and how you can create a content and marketing strategy instead.
- Why consistency requires structure and how this means showing up—even when you don't want to.
- What happens when you don't have the systems in place and how you can implement these simply but effectively.
- How working to your strengths and what you actually want to do will make your life so much easier!
SHOW LINKS:
Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Q&A: How to find balance, disconnecting from social media, where to focus in the beginning + more
I regularly ask my audience to share any burning questions that they have about running their online business. In today's episode, I address many of these questions about payment plans, audience engagement, passive income and so much more...
How many payment plans should I offer for my online course? (3:05)How can I disconnect from social media without losing engagement? (4:54)What are the key things to focus on in the very beginning when money is low & you don't have help? (7:45)How do you find "balance" when it feels like you always have to be doing? (10:48)How do I create a passive income without hiring extra staff/support? (14:01)Pre-selling stresses me out because I'm terrified of missing deadlines. Advice? (17:08)How to improve sound quality in your digital course/podcast/videos? (18:53)How to make sure there is content for followers of every stage? (Beginners to long-time followers) (20:23)Can you live launch a course that's only $247 (offer is $197 + calls)? (22:44)
SHOW LINKS:
- Episode #690: Is your audience looking but not buying? Here are 5 mistakes that you might be making. DM me “690” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.
- DM me "OLSM" to receive the direct link to Offer Less, Sell More or visit https://stephtaylor.co/OLSM
- DM me "masterclass" to receive the direct link to my Seven Secrets to Consistent Sales masterclass or visit https://stephtaylor.co/consistent-sales-masterclass
- Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
Let's be Instagram friends: https://instagram.com/stephtay... -
6 mistakes that slow down your audience growth (and how to avoid them)
Online business owners are struggling to reach the right people and grow their audience because they're following outdated tactics and advice. They have a limited budget (and time) but they're wasting their time on things that don't actually get their business in front of the right people. In today's episode, I share 6 mistakes that slow down this audience growth and how to avoid them.
- Why relying on social media to attract new clients no longer works—and what you can do instead.
- Why jumping from tactic to tactic, or platform to platform doesn't work either and how being consistent on one platform is much more effective.
- How sharing remarkable content is even more important now that AI is here.
- How being crystal clear on your ideal client, messaging and content pillars is what will stop your ideal client mid-scroll.
- Why looking to others for what to do and what to share online is a sure fire way to blend in with the crowd.
SHOW LINKS:
- Episode #662: 7 questions to get crystal clear on your messaging. DM me “662” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
How to leverage storytelling to sell without feeling "icky" (with Colin Boyd)
Colin Boyd is a certified speaking professional and business coach who works with his clients to develop live presentations that convert and get results. In today's episode we deep dive into his concepts of infusion selling and conversion stories and the value these can bring to your business.
- Colin's journey as a struggling entrepreneur to in-demand professional speaker and how just one irresistible offer can change the trajectory of your business
- The common mistakes online business owners make in selling and why selling is more than just the final 'pitch'
- The importance of developing your own 'conversion story' and the power this can bring to your sales strategy
- The 3 key elements to formulating a successful conversion story and the critical questions you need to ask yourself
- What is infusion selling and how you can build this into your business
- Understanding and addressing the mindset blocks that can stand in the way of successful selling
SHOW LINKS:
- DM me "conversion" to receive the direct link to the Conversion Story Formula or visit https://stephtaylor.co/conversion
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Struggling to attract your ideal clients? Try these 5 tweaks to reach more of the right people
It's no longer just about the followers, the numbers and sharing content that you *hope* will be seen by your ideal client. This "spray-and-pray" approach doesn't work anymore and it's time to become much more intentional and strategic. In today's episode, I share 5 tweaks that you can do to reach more of the right people.
- Why getting crystal clear on your messaging, your content strategy and your ideal client is so important to attract the right people.
- How identifying where your ideal clients are hanging out (online or offline) means you don't have to be at the mercy of the algorithms, hoping they'll show your content to the right people.
- Why having a visibility plan is important (and why you need to *actually* follow through with it).
- The importance of sharing online content that is remarkable.
SHOW LINKS:
- Episode #662: 7 questions to get crystal clear on your messaging. DM me “662” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...
Customer Reviews
My favourite business poddy
I discovered this podcast a couple of months ago and been going through the back catalog. Make sure you listen with a notebook and pen nearby so you can jot down all the gems in each episode.
The ’perfect’ show for digital marketers
So many helpful ideas and guidance from an experienced entrepreneur and digital marketer. (Thank you for all the insights Steph.)
Steph Taylor’s no nonsense show is something I eagerly devour, with each episode she offers uncommon sense to actionable steps.
I’d offer 6 Stars if I could, but in 5 star universe “Imperfect Action” is a standout program.
The podcast I’ve been looking for
I’ve been a business owner for 2 years and listen to podcasts daily to educate myself but I’ve never found THE podcast. I jump around a lot always searching for a podcast I align with. I came across the Imperfect Action Podcast on Instagram and instantly listened to 10 episodes as every single episode has so much value and quality tips you can use immediately in your business. Not to mention they’re shorter episodes so you don’t lose focus! 10/10 could not recommend this podcast enough and will be sharing with all my friends in business🩷 Thank you for providing so much value to your listeners!
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