852 episodes
Imperfect Action Steph Taylor
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- Business
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4.9 • 349 Ratings
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How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?
Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.
Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.
If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.
If you have big dreams but feel like you're not getting anywhere, this show is for you.
If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.
Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.
Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
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Overcoming these 6 common challenges when you're an online business owner
Running your own business can be very satisfying and rewarding. But, it's never smooth sailing—there will always be setbacks that can knock you off course. In today's episode, I share 6 of the most common challenges I've experienced in business and my strategies and tips to overcome them.
- How persevering through the slow income growth phase of your business is easier with these 4 steps.
- Why growing your audience is a slow burn and the 2 options you could consider to speed up this growth.
- Why understanding that business ownership is a financial rollercoaster will help you to deal with those unexpected burdens (like tax bills!).
- The importance of trademarking your products to protect them from digital "copy cats".
- Why prioritising YOU is super important to avoid burn out and how to overcome it when you do.
SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Do you have a copy cat? Check out the "Copy Cat Kit" here: https://founddlegal.com/products/the-copycat-kit
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
3 tips for sharing free content in a saturated online world
Our world is overflowing with free content and it's *way* more than we could ever consume. And as more social platforms pop up to share your content on, you're at the mercy of the ever-changing algorithms as trends come and go. In today's episode, I'm sharing my 3 top tips for creating standout content in a noisy online world.
- Why choosing your platform is more about being consistent than the platform itself—there's no one "right" platform to use.
- The importance of being intentional and strategic with your content, while focusing on your business goals and vision.
- Why sharing what other people are sharing is a sure fire way to get lost in the crowd—while it probably won't get you any haters, it won't get you any true fans either.
- The value of meeting your audience where they're actually at, rather than where you *think* they're at.
- How creating content for education is much more effective than content created to entertain.
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Debunking 5 unrealistic expectations of having an online business
Starting and growing an online business has many perks—but that doesn't mean it's going to be fun all the time... In the beginning, we often have unrealistic expectations built up by all of the external noise around us, and then feel flat and uncertain wondering if we're "doing it right" when it doesn't happen! In today's episode, I'm debunking 5 of these unrealistic expectations and revealing more realistic approaches instead.
- The benefits of organic growth and why online businesses don't grow overnight
- How dispelling the myth that social media is ALL you need to grow your audience will help you to explore other ways too.
- Why investing in your business is necessary to flourish and grow.
- The true non-linear growth of business and why taking a step back is sometimes necessary to move forward.
- The reality of operating an online business—it's not always going to be fun!
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Ask Steph: I have so many ideas, so how do I choose?
Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I'm sharing how I've used the wrong ideas in the past and reveal the 6-step process I now follow when making decisions.
- Why unique ideas are not always the best ideas—or what people actually want.
- Why starting with the market you intend to sell to and brainstorming (their problems and solutions) is the first step.
- The power of 1:1 client research to gain insight into their problems and what they need.
- The importance of brainstorming for potential solutions to their most pressing problems.
- Why testing your idea is a crucial step in the decision-making process.
Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
5 ways to free up your time so you can prioritise the things that matter in your business
Running a business can be super BUSY! And it can be really hard to figure out how to balance your time across everything you need to do and all the tasks that need your attention. In today's episode, I'm sharing 5 strategies I use to free up my time and prioritise my tasks.
- Why defining your "Queen Bee" role is a must-do for anyone who runs a business.
- How automating your repetitive tasks can help to free up your time.
- Why delegating anything that's not your "Queen Bee" role will help you to buy back your time—cos just because you *can* do something doesn't mean *you* should do it.
- The importance of creating templates and processes around everything you can.
- How creating structure can keep you focused and energised—and create more freedom in your life.
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Are you building the business you *want* to build? Here's 10 Qs to help you out
I've made *a lot* of mistakes in my business journey—and one of these was lacking the clarity and focus for the vision I had for my business' future. I also built a previous business that I thought I was *supposed* to build but it was based on someone else's vision. In today's episode, I'm putting *you* in the hotseat with some questions to ask yourself to find this clarity and focus for *your* business.
- The 3 lessons I wish I'd learned earlier in my business and how you can learn from these mistakes.
- Why getting really clear and honest with yourself can help you to understand what's important and why.
- Why letting go of the "how" can drive you to dream bigger and deeper without limiting yourself or your business.
- How identifying the internal and external forces that are stopping you from having the kind of business you want can help you to understand what you can and can't control.
- Why being really clear and focused on your vision will help you to identify what you can start doing (and what you need to stop doing).
SHOW LINKS:
- DM me "EMM" on Instagram (@stephtaylor.co) or download the work book for free at stephtaylor.co/EMM
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...
Customer Reviews
Actionable Goodness
I love how each of your episodes are so relatable, direct and actionable. Currently binging them across the long weekend ready to make some big changes in my business next week. Thank you for the inspiration!
Repetitive
Some good tips but after listening to it for about a year it’s become highly repetitive. I think 3 episodes a week makes it difficult for anyone to keep creating original content. Maybe consider doing interviews or mix it up a bit
She’s a clever girl
One of my favourite things to do every week is to listen to Steph Taylor’s Imperfect action. Just about every episode, I have to pause and write notes. Never disappoints.