736 episodes

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

Online Marketing Made Easy with Amy Porterfield Amy Porterfield

    • Business
    • 4.8 • 340 Ratings

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

    #690: The Lead Magnet Playbook: A Step-By-Step Guide for Creating Lead Magnets That Convert

    #690: The Lead Magnet Playbook: A Step-By-Step Guide for Creating Lead Magnets That Convert

    Creating an irresistible lead magnet to grow your email list and scale your business.

    Let me tell you – I would never have built the amazing business I have today without my incredible email list. If you're not prioritizing your email list right now, my friend, consider this your sign to do it!  

    Why you may ask? Well, these days, social media just isn't enough – you absolutely need a thriving email list to scale your business. And one of the best ways to build an email list is by having a powerful lead magnet! In this episode, I share (literally!) each and every tip, trick, and actionable strategy I have for creating lead magnets that your ideal customers won't be able to resist. Trust me – you’re gonna want to get out a pen and paper! 

    Basically, a lead magnet is a free offer or resource that you give to your audience in exchange for their email. Once you have that info, you're on your way to building an email list that practically sells for you! 

    Today, I walk you through every single step, from coming up with ideas to designing to promoting your lead magnet. Seriously, these have been a total game-changer for my business, and of course, I want the exact same for you! 

    In this episode, you’ll learn: 

    (5:48) A few simple questions to ask yourself to help you decide on a topic for your lead magnet 


    (11:39) The most common and effective types of lead magnets 


    (26:14) My top strategies to keep in mind when creating your lead magnet 


    (32:22) The best and easiest ways to design your lead magnet (no graphic design skills needed!) 

    (35:59) How to optimize your landing page and your thank you page 


    (41:22) Tips for choosing a landing page URL and integrating it into your email service provider 


    (44:39) Why you need to get peer reviews and feedback on your lead magnet 

    (46:53) Resources for promoting your lead magnet – even if you don’t have a website yet 


    To help you determine the topic of your lead magnet, there are a few simple questions you can ask yourself. Remember…the purpose of your lead magnet is to help your ICA solve an immediate problem or pain point!


    #1: What is the best place to start the conversation with your ICA?

    #2: What is the number one question you get asked all the time?

    #3: What topic do you feel like you could talk about for hours on end?

    #4: What should your ICA be asking you that they are not asking yet?

    $5: What is your ICA most afraid of?

    #6: What could help your ICA right this minute?

    #7: What is something your ICA isn’t expecting from you, yet if you offered it for free, it would knock their socks off?

    #8: How can you get your ICA unstuck or out of overwhelm?

    #9 What are your ICA’s biggest pain points and/or desires? What would help ease their pain or help fulfill a desire?

    #10: What does my ICA need to understand, be aware of or believe, in order to want or need my program, product, or service?


    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 59 min
    #689: Incentives That Work: How To Build A Culture Of Excellence In Your Small Business

    #689: Incentives That Work: How To Build A Culture Of Excellence In Your Small Business

    Promoting a work environment where your team feels supported, encouraged, and motivated to grow your business.

    Picture this: You – leading a brilliant team that not only meets every expectation you set but exceeds them AND they do it all without feeling overwhelmed or burnt out. Sign me up! While I’m not perfect, I honestly believe that my fabulous team has cracked the code for creating and fostering a culture of growth and excellence for every single member of our team. 

    My friend, as business owners, our success is directly tied to the performance of our team members. That's why we need to make sure they feel extremely supported, encouraged, and motivated to put their best foot forward each and every day. 

    From creating incentives to giving consistent recognition and implementing a game plan to prevent burnout – my team has tried it all! So, in this episode, I share exactly how we do it so you can apply it directly to your thriving business.

    But what if you don't have a team?! Trust me – whether you only have one other team member, a virtual assistant, or a small team of contractors, these strategies can be applied in so many different ways. 

    Today, you’ll hear about: 

    (4:20) How we structure our annual bonuses for each team member 


    (7:34) Why we have a four-day work week, the holidays we take off, and the value of unlimited PTO


    (14:09) The importance of understanding what motivates and lights up your team 

    (15:25) Tips for encouraging your team to perform without pushing them too hard or creating burnout 


    (19:49) Advice for promoting a supportive and appreciative work environment 



    Listen in and take these strategies to your team today! I promise you – your team and your business will uplevel in no time! 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 24 min
    #688: How To Break Free From The Fear You Have Around Money with Mel Abraham

    #688: How To Break Free From The Fear You Have Around Money with Mel Abraham

    Understanding your finances, investing like a pro, and reaching the financial freedom you’ve always wanted.

    As an entrepreneur, I'm sure you know how important it is to understand your finances. You're the one who's solely responsible for bringing it in every month, and it can be super stressful and confusing, right?! 

    I'll be honest – when I first started my entrepreneurial journey, I really struggled with my finances. I didn't know how to plan ahead, invest, or make smart financial decisions, and I made a lot of mistakes in those early days. But it doesn't have to be the same for you! 

    Today, you're in the best hands to learn those skills and much more with brilliant CPA and extremely successful entrepreneur Mel Abraham. He's here to share two super simple yet powerful money concepts he coaches his clients on. And if you haven't heard of his book "Building Your Money Machine," you're in for a treat! It's an incredible resource with practical and actionable steps to help you build a solid foundation for financial success.  

    Mel also opens up on how he managed an extremely scary cancer diagnosis. It was then that he saw the financial challenges small business owners face and decided to put his principles into his book. My friend, with Mel's wisdom, you can build wealth like never before and finally achieve the financial freedom you've always wanted. 

    Today, we discuss: 

    (7:59) How Mel’s cancer journey affected his business 

    (12:40) Understanding why you might have a fear of making financial decisions 


    (21:07) The importance of having open conversations about money and having a backup plan 


    (24:35) Using the “wealth priority ladder” to create a good financial foundation, have priorities, and maximize the returns of every single dollar 


    (32:35) Tips and tricks for investing your money for financial freedom 


    (38:03) How to be debt free in your retirement 


    (44:13) Everything you will learn from Mel’s brilliant book! 


    Listen in and take control of your finances today! Trust me – this is an episode you don't want to miss. 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 56 min
    #687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong

    #687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong

    How to avoid having “desperate energy”, making frantic decisions, and being in complete panic mode in your business. 

    If I had to guess, I would say that you've experienced moments in your entrepreneurship journey where things just didn't go as planned. You know, those launches that don't take off, promos that fail to convert, or your email list subscribers that keep going away? It's incredibly frustrating, and you may be tempted to move on to the next project or pick up the pieces immediately. But hold on! Before you do that, I need you to listen to this episode! 

    It's completely natural to feel a sense of desperation when things don't go your way, but I’m telling you my friend, you really don't want to get caught up in what I call "desperate energy." This energy can cause you to panic and frantically scramble to find a solution without making a second thought, and it's so not helpful for your business! 

    Oh, and I've been guilty of this myself, and even my brilliant CEO called me out about it a few months ago. So I know that people don't want to work with someone who has this habit! In today's episode, I share my top advice for avoiding making frantic and desperate decisions for your business when things aren’t going according to plan. 

    In this episode, I talk about: 

    3:05: What “desperate energy” really means for your business 

    4:05: My experience with having desperate energy when I’m stressed out 

    7:23: Practical strategies for closing revenue gaps in your business to avoid making frantic decisions 


    11:02: Why you need to stay cool, calm, and confident in your interactions and relationships 



    Listen in and embrace these tips! I promise you’ll stay cool, calm, and confident in all of your interactions and relationships. 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 15 min
    #686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media

    #686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media

    Mastering your media strategy so you can connect directly with your ideal audience, gain credibility, and scale your business.

    Imagine if you had the chance to directly connect with your target audience, share your story, your passion, your advice, and really make an impact with your incredible business. Well, what if I told you that is all possible once you know the secrets to an amazing media strategy?
     
    Enter life coach and media strategy extraordinaire Susie Moore! Susie started life coaching as a side hustle, turned it into a full-time gig, and now has one of the most impressive resumes of media publications I've ever seen. We're talking Marie Claire, Business Insider, Forbes – you name it. In this episode, she's here to share how she perfected her media strategy so you can do it, too! 

    You'll learn how to nail your pitch, secure those media placements, and build the confidence to go after the biggest opportunities. Even if you're unsure if your story is compelling enough to tell, Susie reminds you that you always have value to offer! Plus, she even has a 3-minute intuition hack to help you write a publication that resonates. 

    Today, we talk about: 

    (5:37) How Susie turned her 9-5 into a full time gig


    (10:35) The power of context in the media and how Susie used it to uplevel her content 


    (14:49) What media editors and producers are they actually looking for


    (17:40) Key elements to include in your media pitch so it stands out from the crowd

    (23:47) The importance of collaborating with publications who are aligned with your message

    (30:44) Tips for brainstorming life topics to write about (even if you think you don’t have a “compelling” personal story to tell!) 

    (36:55) Susie’s perspective on the use of AI in media content


    (39:34) Advice for finding the confidence to put yourself out there and go after big media opportunities

    (45:47) How to become your own PR team



    Listen in and get the credibility you and your business deserves! 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 57 min
    #685: The #1 Thing You Can Do As An Entrepreneur To Avoid Burnout

    #685: The #1 Thing You Can Do As An Entrepreneur To Avoid Burnout

    Turning your FOMO (Fear Of Missing Out) into JOMO (Joy Of Missing Out) so you never feel burnt out again.

    Ever feel like you’re just stretched way too thin? Oh, I know I have! As entrepreneurs, it's so incredibly easy to become overextended. We all want to grab every opportunity that comes our way, take on every task, and say yes to every chance we can for more exposure. Trust me my sweet friend, saying yes to everything might seem like the right thing to do at first, but it's a super slippery slope. 

    Early in my entrepreneurial journey, I used to take every single opportunity I was given because of the fear that I might miss out on something. That's right – I was feeling the dreaded FOMO (Fear Of Missing Out). But, I would get SO burnt out SO quickly! That is, until I eventually realized that most of the things I was doing weren't actually in service of my long-term goals as a business owner. 

    So, in this episode, I’m here to share my biggest pieces of advice for avoiding burnout, open up about my experiences with it (so you can learn from them, of course!), and share my tips and tricks for prioritizing what's truly most important to you and your business. 

    Today, you’ll hear about: 

    2:27: The importance of setting goals for your business and how I set my quarterly and yearly goals 


    4:06: Advice for knowing when to say “no” to opportunities 


    9:36: Why you need to get super clear on the season you're in, your values, and your priorities 


    11:13: Questions to ask yourself that will help define exactly what you want 



    Listen and get ready to turn that FOMO into JOMO (Joy Of Missing Out)! 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 15 min

Customer Reviews

4.8 out of 5
340 Ratings

340 Ratings

Kati's Show ,

How is this free????

I did DCA and am so grateful I did.
BUT: this podcast is the best add on to the course! I feel like all the questions that came up with launching my course were answered here. My advice? Do DCA, but don’t stop listening to Marketing Made Easy - best combo!
Thanks Amy, I really am a super fan, you’ve changed my life!

KMLDESIGN ,

Kathleen

Well done Amy for showing us how to get out of our comfort zone. I got a lot of this episode.Fantastic podcast very generous with all her learning it has helped me so much

Sunita9 ,

Omfg #girlcrush ☺️

I’ve been following Amy on and off for years but never really delved into her work properly until boom💥 … a couple of months ago something she said resonated on a personal level and I’ve been listening and re listening to shows for where I’m at right now in my business. Business is hard work no doubt about it so it’s great to have someone who has topics and content that really resonate, make sense and work 🙏🏼✨ thank you for your gift Amy to the world 💝

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