57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah Smarter Marketer

Google and Facebook are taking big strides this year to address users’ core privacy concerns, including Google Consent Mode mandatory from March 2024, and the introduction of Facebook Conversion API (CAPI). Sachin Rajah discusses what this means, and how to comply so that your marketing performance isn’t negatively impacted. 
Guest:
Sachin Rajar is the Head of Client Services at digital marketing agency, Rocket. He is both a digital marketer and strategist who has a long track record in achieving huge return-on-marketing-investment and business growth across some of Australia’s largest brands. Sachin has worn many hats in his career—Sales, general manager, entrepreneur, investor, consultant, writer, trainer, mentor, strategist, SEM/Social/EDM/SEO specialist and Account Director. You can follow him on LinkedIn [https://www.linkedin.com/in/sachinrajah/].

Find Us Online:
James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 
Smarter Marketer Website: https://www.smartermarketer.com.au/ 
Rocket Agency Website: https://rocketagency.com.au/ 
Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:
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Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.