Better Business Podcast Alexei Kouleshov

In this episode of Better Business Podcast, host Alexei sits down with Ben Jones, the mastermind behind Titan Marketer, to delve into the world of YouTube advertising. Ben shares invaluable insights into the winning aspects of the ad formats he employs, offering practical tips for business owners who have yet to tap into the potential of YouTube advertising. From his journey to the mentors who shaped his approach, including Andrew and Daryl Grant, this episode is a treasure trove of knowledge for anyone looking to elevate their advertising game. Tune in to learn how to leverage YouTube effectively and unlock new growth opportunities for your business.

In this episode of the Better Business podcast, join host Alexei as he delves into the dynamics shaping the business landscape in 2024. From emerging trends to unexpected challenges, Alexei explores what's impacting small businesses and why many are facing closures. Discover essential insights on staying ahead of the game as he uncovers the strategies and tactics needed to navigate the complexities of the year ahead. Don't miss this crucial discussion for actionable advice to safeguard your business and thrive amidst uncertainty.

In this enlightening episode of our podcast, host Alexei sits down with Merinda Smith, the esteemed business coach from RTO Mentor, renowned for her expertise in guiding Registered Training Organisations (RTOs) towards success. Together, they delve into the crucial role of business coaching in today’s ever-evolving landscape, highlighting the most pressing issues facing businesses as we move through 2024. Merinda shares her invaluable insights on the key problems that RTOs and similar organisations are currently grappling with, including innovative strategies for staffing and resource acquisition in a competitive market. Whether you're seeking to enhance your RTO's performance or looking for actionable tips on overcoming modern business challenges, this episode offers a treasure trove of advice, solutions, and foresight from one of the industry's leading figures. Tune in to discover how you can future-proof your organisation and thrive in 2024 and beyond.

In this insightful solo episode, Alexei takes you through the crucial process of regularly reviewing and updating your marketing strategy. The digital landscape is ever-evolving, with rapid changes in market dynamics, economic conditions, and competitor tactics. However, the most pivotal shifts occur in the buyer's journey, making it imperative for businesses to adapt swiftly to stay ahead. Alexei delves into the importance of being agile in your marketing approaches, leveraging real-world examples and actionable insights to guide you through reassessing your strategy. Whether you're a small business owner, a marketing professional, or someone curious about the digital marketing sphere, this episode is packed with valuable advice on staying relevant and competitive in an increasingly digital world. Join Alexei as he uncovers the key elements of a successful digital marketing strategy, emphasizing the need for continual adaptation and growth.

In this enlightening episode of the Better Business Podcast, host Alexei sits down with Reg Malhotra, the visionary behind Neuro Masters Academy, to delve into the transformative world of Neuro-Linguistic Programming (NLP). Reg shares practical NLP techniques tailored for small business owners, focusing on overcoming negativity, boosting sales, and fostering a positive mindset. Whether you're battling self-doubt or seeking innovative ways to engage with customers, this discussion unveils how NLP can revolutionize your approach to business and personal growth. Tune in to discover how to harness the power of NLP to elevate your small business above the competition.

This episode of the Better Business podcast features Sally A. Curtis, a wizard who turns abundant content into valuable assets. Sally shares her journey from being a seminar enthusiast to becoming a pioneer in content monetization, offering a done-for-you marketing service that specializes in transforming books and long-form content into engaging social media posts and more. Discover the secrets behind creating content that is not only easy to consume but also highly relevant, increasing visibility and value in the marketplace. Whether you're an author, coach, consultant, or small business owner, this podcast provides actionable insights on leveraging your wisdom to expand your reach, engage your audience, and significantly boost your business. Tune in to explore the nuances of content strategy, the power of consistency, and the transformative approach to use what you know to drive success and leave a lasting legacy.