Brand to Demand: Fueling Growth in Tough Times Scaleup Marketing

Presentation from the 2023 CyberMarketingCon in Austin, Tx.



Let's face it: it's tough out there. Marketers are being asked to do more, with less budget and fewer resources. The first budget casualty is almost always brand marketing, viewed as a luxury that can be trimmed when budgets tighten. And cutting brand investments is a terrible mistake.