Scaleup Marketing Tom Wentworth

Presentation from the 2023 CyberMarketingCon in Austin, Tx.



Let's face it: it's tough out there. Marketers are being asked to do more, with less budget and fewer resources. The first budget casualty is almost always brand marketing, viewed as a luxury that can be trimmed when budgets tighten. And cutting brand investments is a terrible mistake. 

In this episode of Scaleup Marketing, I talk about the Catch-22 of Attribution, and why fighting over attribution is destroying go-to-market teams. 

On this week’s episode of Scaleup Marketing, I’m joined by Jamie Sloan, the Senior Director, Marketing Operations and Automation at InVision. Jamie talks about the evolution of marketing operations from tactical to strategic, why process is important to scale, and the one marketing tool she would keep above all others.

In this week's episode of Scaleup Marketing, I talk about why I decided to start a podcast, what I'm hoping to get out of it, and why I think everyone should start their own podcast. 

On this week’s episode of ScaleUp Marketing, I talk to René White, a Senior Advisor with the Chasm Group. René works with boards, CEO’s, and executive management teams on business challenges tied to revenue growth,  He began his career with the storied marketing consulting firm Regis McKenna, where he worked directly with Steve Jobs at Apple for more than five years. Rene and I talk about what makes great positioning and how to do positioning projects the right way. Enjoy. 

On this week's episode of Scaleup Marketing, I talk to Mike Waldrop, the Director of Presales Solution Architecture at Datastax about the relationship between sales engineers and marketing. We talk about what sales engineers really need from marketing, why marketers should be out on the front lines, and why SEs make great product marketers.