Ready, Set, Launch Podcast Jessica Tutton

Meet Susie Prout - Lactation Consultant, breastfeeding & bottle refusal expert.
In this week's episode, Susie is sharing with us how she replaced selling on Instagram with Facebook Ads.
Here's what you'll learn:
A BTS look at how Susie launches her online Breastfeeding Membership. Why Susie wanted to move away from selling on Instagram. How Susie had her best ever launch without showing up on Instagram (and with life feeling hectic behind the scenes).

Do you know why your launches feel insanely stressful even if you’re one of those organised people who have every single email scheduled?
Do you know why that “do or die” energy has you questioning your entire business model every day of the launch even though you know your course is highly valuable? 
Do you know why so many course creators want to turn their back on launch even though you see the potential?
It’s because if you’re only relying on live launching for your payday, you’re not making any money leading up to your launch. 
Instead, you’re working hard and actively watching your bank account dwindle.
This is why I talk constantly about creating your sales ecosystem.
It’s about live launching, yes. Because who doesn’t love a huge wad of cash?
But it’s about creating an evergreen sales system that brings you consistent $10k months every single month, no matter where you’re at in the launch cycle.
In this episode, I'll be sharing with you.
How to build one simple system that converts leads into paying customers fast.
The one thing you need in your funnel to get your dream clients to make a purchasing decision.
How to fill your funnel with dream leads and scale your sales every single month.

In this episode, I want to share with you what I would do if I wanted to make 100k from an online course over a 12 month period.
The secret to building momentum with your course launches
How to create cash-generating launch events
A simple way to plan your next 12 months
How to learn the launch maths
When you start to shift your expectations from launching as a once-off event and start looking at what your course can bring you over the next 12 months, 24 months and even five years, that’s when your results start to snowball.

In this episode, I'm sharing with you the story of how one successful launch helped my client have her biggest financial year to date.
We all know that launching can be quite a lot of work, especially when you're just starting out. But the long term benefits of launching, far outweigh the short term pain of organising your launch event.
In this episode, I'm sharing:
How my client changed her Ads strategy to pull off her biggest live launch event.
The key elements of her launch strategy that helped her convert strangers to obsessed buyers.
What my client did post-launch to keep her sales rollin' in for 11 months post launch.
Chapters
00:00 The Benefits of Launching
03:17 Case Study: Elizabeth's Bootcamp Launch
05:55 Finding the Balance in Content
07:17 Authenticity and Connection in Launching
08:15 The Knock-On Effect of a Launch
10:44 Long-Term Strategy and Multiple Launches

Summary
In this episode, Jessica Tutton shares her decision-making process in shutting down her membership, the Launch Club. She emphasizes the importance of having an offer stack and strategically planning an offer suite to guide customers through a journey. Jessica discusses the assessment and evaluation of offers to determine their profitability, scalability, and alignment with personal values. She then introduces the Launch Club and explains her decision to transition it from a back-end membership to a front-end membership. However, she realizes that the membership format does not align with her teaching style and long-term goals, leading her to shut it down. Jessica highlights the value of online courses and the ability to provide lifetime access to valuable content. She concludes by offering insights into the decision-making process for evaluating and eliminating offers in an offer suite.
Takeaways
Create an offer stack and strategically plan an offer suite to guide customers through a journey.
Assess and evaluate offers based on profitability, scalability, and alignment with personal values.
Consider the teaching style and long-term goals when deciding between a membership and course format.
Online courses provide the ability to offer lifetime access to valuable content.
Chapters
00:00 The Importance of an Offer Stack
02:00 Developing an Offer Suite
03:27 Assessing and Evaluating Offers
04:55 Introduction to the Launch Club
06:24 Launching the Membership
07:52 Evaluating the Membership
09:51 Realization and Decision to Shut Down the Membership
10:51 Course Creation vs Membership
12:48 Value of Online Courses
13:47 Shutting Down the Launch Club
15:40 Insights into Decision-Making Process

In this episode, Jessica Tutton reflects on the year 2023 and shares insights into her personal and business journey. She discusses the transition back to home life after a year of traveling, the importance of new hobbies and personal growth, and highlights from her business in 2023. Jessica also talks about making tough business decisions, navigating market conditions, and the controversial shift in the industry with the introduction of master reseller rights. She concludes by providing recommendations and strategies for course creators in 2024.
 
Takeaways Take time to reflect on your personal and business journey Find new hobbies and activities that allow you to switch off from work Focus on your core offers and create repeatable and scalable systems Be proactive in your business planning and make tough decisions when necessary Navigate market conditions and stay true to your authentic brand
Chapters 00:00 Recap of 2023 and Reflection
02:25 Transitioning Back to Home Life
05:20 New Hobbies and Personal Growth
08:20 Business Highlights and Planning for 2024
11:15 Making Tough Business Decisions
13:14 Navigating Market Conditions
15:09 Controversial Shift in the Industry
17:29 Focus and Strategy for 2024