Channel Design in ASEAN Frontier Strategy Group - Emerging Market Insights

DuckerFrontier's CEO, Richard Leggett, and Analyst for Southeast Asia, Ashu Agarwal, discuss the research report on “Channel Design in ASEAN”, including how Southeast Asia fits within MNCs APAC portfolio, key factors to identify an ideal go-to-market strategy for the ASEAN markets, and common approaches to boost channel effectiveness.