16 episodes
Chaos to Conversions: A Podcast on Launching and Email Marketing Melanie Battistelli, OBM and Branda Villacob, Copywriter
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Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.
Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.
Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.
Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.
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The Biggest Mistake People Make When Hiring a Contractor
In this episode, Melanie opens up about her initial struggles with hiring help for her business and shares invaluable insights on how to avoid common pitfalls. As summer approaches, business dynamics change, making it the perfect time to consider bringing in extra help. Melanie dives into the mistakes many entrepreneurs make when hiring their first (or fifth) contractor, emphasizing the importance of clarity in what you're hiring for and how to delegate tasks effectively. Tune in for tips on ...
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Should You Trust Big Name Gurus?
In the episode, Branda and Melanie discuss the influence of big name gurus in the online business space, highlighting the potential pitfalls of blindly following their advice. While these gurus often offer valuable strategies, their advice is not always tailored to individual needs and can be overpriced. They stress the importance of adapting advice to one's unique business circumstances and taking actionable steps.Tune in as they discuss:The concept of "big name gurus" in the online business...
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3 Elements of a Sales Page You Need
In this episode, Branda tackles the daunting task of crafting effective sales pages. She shares valuable insights into what makes a sales page successful and how to ensure yours stands out. From understanding your audience's struggles to providing the solution they need, Branda covers everything you need to know to create a compelling sales page that converts. Don't miss out on these essential tips for crafting a compelling sales page!Tune in as Branda discusses:The qualifier: learning how to...
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How (And Why) You Should Relaunch That Old Offer
In this episode, Melanie dives into the importance of revisiting and relaunching old offers that may not have performed well initially. She emphasizes that failure is not final and that there is value in learning from past launches. Tune in for strategies on analyzing past failures, identifying unrealistic expectations, and updating marketing approaches. Using her own experiences as examples, Melanie offers insights into understanding why offers may have flopped and how to breathe new life in...
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Does Launching Ever Get Easier? with Malia Rivera
In this episode, hosts Branda and Melanie welcome Malia Rivera, a former middle and high school math teacher turned Teachers Pay Teachers (TPT) guru. Malia shares her journey from starting her TPT store in April 2020 to achieving four-figure months within six months. Now, she helps teachers monetize their existing resources on TPT. Tune in as Malia discusses her course launch experiences, the power of beta launches, the importance of feedback, and the transformative impact of strategic suppor...
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Clients from Hell (& How to Deal With Them)
In the episode, hosts Branda and Melanie dive into the realm of client mishaps and tough lessons learned. From botched projects to mismatched expectations, they share real stories from service providers in the online business world. With humor and honesty, they explore the ups and downs of navigating client relationships and offer insights on setting boundaries and communicating expectations upfront. Join them as they provide practical, no-BS strategies for growth and share relatable experien...
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