AdMission

4.9 (57)
Marketing
Updated Weekly

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

6 days ago

Big Pharma & 'The Enhanced Games'

Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically less than we used to. We watch: Build Australia Eli Lilly See omnystudio.com/listener for privacy information.

40 min
20 May

We speak to Sir Martin Sorrell

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years. We discuss: The AI revolution The 'vandalism' of legacy brands The global power shift The future of media See omnystudio.com/listener for privacy information.

1hr 1min
18 May

'If it's legal, you should be able to advertise it'

Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign. We watch: Austex PETA Windows See omnystudio.com/listener for privacy information.

32 min
12 May

'They've come out swinging'; Gloves are off in Aussie marketing warfare

We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior. We watch: Vodafone Data Protection Commission Ireland Canva See omnystudio.com/listener for privacy information.

41 min
4 May

'Stop jumping at shadows': Why Nike was wrong to apologise

We look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon. We watch: VW British Airways Tesco Vintage Vauxhall See omnystudio.com/listener for privacy information.

41 min
20 Apr

Vodafone & Telstra in a 'coverage war'

Gorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'. We watch: 'I'd like to buy the world a Coke' from Coca Cola Telstra x Bear Meets Eagle Vodafone See omnystudio.com/listener for privacy information.

42 min
14 Apr

'Nothing good about it'; Government fuel ad misses the mark

Sabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility. We watch: 'Sabrina Carpenter x Johnnie Walker' 'Every Little Bit Counts' Australian Government Canberra See omnystudio.com/listener for privacy information.

40 min
31 Mar

'Pitch perfect advertising' from British Airways

Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive. We watch: 'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post 'Lump Lottery', Testicular Cancer NZ 'An Original British Briefing' from British Airways 'Its Love at First Test Drive' from Citroën See omnystudio.com/listener for privacy information.

37 min

See All (94)

Trailer

Trailer: AdMission

This podcast missed the mark. The premise is all wrong - backwards, even.People want to buy things that make them smarter, stronger, safer, sexier and rich. Nobody wants a podcast about the people behind the fantasies - brought to them by the biggest and the smallest names in this industry.People today want beautiful lies.Nobody wants a podcast about advertising. ‘AdMission’, with advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative ', tells the uncensored story behind the world’s most talked about brands, ideas, marketing campaigns, advertising news and industry screw ups. Russel and Freddie are the ‘then’ and ‘now’ of advertising - Russel, with a life-time of knowledge and experience shaped in the free for all days of advertising, and Freddie, a millennial working in a fractured media landscape dominated by strict standards and Tik-Tok. This no spin podcast offers sharp insight to the world's biggest stories in advertising, media and business. See omnystudio.com/listener for privacy information.

08/02/2024

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3 min

4.9

out of 5

57 Ratings

Very challenging to listen to

24 Feb

Sumods

To hear that two people I respect seem quite comfortable with the future of media being based on predictive digital provider services and not the value of creative humans gave me great pause.
Fossil fuel ad ep missed mark

20 May

clareinparis

I don’t know guys I feel like it could have been useful to have done some more research for the fossil fuel ep. Some of the facts were incorrect and the assertion that the Netherlands wants to undermine the fourth estate is weird… I was so excited to listen to the ep to see what you had to offer on this issue but the convo lacked evidence and nuance.
Entertaining & Intelligent

19 Jan

Bulla Creek Brewing

This is consistently my favourite podcast. I always laugh and always learn something. These two know their stuff and their experience is so insightful.
Great podcast

08/10/2025

bardjp

Except it’s Simple Minds not Tears for Fears - come on lads…

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.