Content Marketing Podcast Aaron Witnish

Today expert guest Stephen Whiting (CEO of Street Text) shares the marketing and advertising secrets that have generated 5 million+ leads for his clients since 2012.

In this episode of the Content Marketing Podcast:

-  Using ads to generate predictable revenue and the need for businesses to have a strong social media presence to build trust and certainty with potential leads.
- The use of AI in creating effective marketing strategies and the importance of testing different approaches to find what works best.
- Ad bundles, where multiple ads are scheduled to run in a sequence to be more cost-effective and efficient.
- Re-marketing with targeted ads to people who have already shown interest in your products or services.

AND much more.

Get in touch with Stephen Whiting:
Email: stephen@streettext.com
Facebook: https://www.facebook.com/swhitings
LinkedIn: https://www.linkedin.com/in/stwhiting/
Street Text: https://streettext.com/

FREEBIE: Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Neil Wilkins invited Aaron Witnish as a guest on his renowned podcast and extracted everything you need to know about our agency's content strategy, mindset and view of the future, as well as adding Neil's value to the topics. Neil generously allowed us to share the conversation here.

Follow The Neil Wilkins Podcast here: https://www.youtube.com/channel/UC7zgDi1JFPWbSKcX0Odl4kA

RESOURCES MENTIONED

Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

In this episode of the Content Marketing Podcast:

-  What responsibility do content markets have on social media and how important are quality and quantity?
- The 30 days in 90 minutes content creation system gets broken down into the bootstrapping version up to the premium end.
- Where to get content ideas and how the algorithm treats content and follows your patterns.
-  Is there such a thing as a "content mindset" and what role does it play in content creation?
- Is social media even social? Or have marketers ruined it for everyone? Then what does the future of content look like?

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Many business owners spend thousands advertising to cold audiences. But retargeting followers, content engagement, profile interactions, website visitors and your database are where the hot and warm client opportunities reside. Retargeting can be a high-converting and low-budget way to monetise your content marketing strategy.

RESOURCES MENTIONED

Retargeting tutorial (on YouTube): https://www.youtube.com/watch?v=gvIhGVSdxIE 
Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

In this episode of the Content Marketing Podcast:

-  The difference between marketing to a cold audience and a warm audience.
- The role content plays in building a growing audience of high-converting client opportunities much further along the buying timeline.
- How and where to set up a retargeting audience and what to include.
- The offer we circulate to our content retargeting audience and why it's different to a cold audience offer.
- An invitation to create content more efficiently to grow your retargeting options.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

What is a zero-click content world? Marketing expert Lorraine Ball reveals this must-know concept for content creators and business owners, including, what "zero-click" means for the future of your content.

Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

Here are the questions I asked Lorraine Ball in this episode of the Content Marketing Podcast:

What is a zero-click world?
How is zero-click changing content creation and content marketing?
Do you have any tips on how to create content in a zero-click world?
Do you have any predictions for the future of content?
What have you learned from podcasting and any tips for listeners starting a podcast?
Do you have any marketing takeaways you want to leave the audience with?
Get in touch with Lorraine:
Website: www.morethanafewwords.com
Podcast: https://morethanafewwords.com
Amazon Author Page - https://bit.ly/LorraineBallAuthor
YouTube - https://www.youtube.com/@MTFWPodcast
Instagram -https://www.instagram.com/themtfwpodcast/
Facebook - https://www.facebook.com/MTFWpodcast/
LinkedIn - https://www.linkedin.com/in/lorraineball/
Photos: https://lorraineball.com

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Most business owners overlook the role content marketing plays in recruiting and becoming a destination employer with more demand to work at the company than the roles available.

Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

In this episode of the Content Marketing Podcast:

-  How to use content and video to become a destination employer that attracts top-tier talent without advertising for jobs (saving thousands).

- The psychology of workers in the marketplace and why showcasing behind-the-scenes, values, projects and the culture attracts talent less interested in the remuneration and driven by the desire to be involved.

- How content has recruited our last 3 team members and given us free samples of their work without asking.

- Why content separates you from the thousands of competing job listings on Seek and similar sites, that have to sort through hundreds of applicants only to repeat the cycle when the role doesn't work out.

- A simple system to start creating content that showcases your employment brand on social media and why narrow sectors have an advantage.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Small business owners often get prescribed marketing solutions from agencies that are not fit for their stage of business. This conversation addresses the problem and offers tools to make informed decisions to outsource your marketing.

Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

In this episode of the Content Marketing Podcast:

- A framework to identify the correct marketing strategy to explore, so you can eliminate several other options.

- Why education is important before investing in marketing, don't go in blindly.

- The problem with speaking to a salesperson and how to get expert third advice to make an informed decision.

- The way our agency increases transparency is by giving away the marketing strategy for free.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.