CRUNCH HMC

PART TWO:
In part two of this podcast interview, founding editor of BusinessDesk Pattrick Smellie continues his discussion with HMC. 
We talk about how the media is using artificial intelligence (AI) and adjusting for the rise of disinformation and misinformation.
Pattrick and HMC also provide some practical tips for how businesses must adjust their communications and media strategies to be successful in building trust and reputation through the media, in light of New Zealand’s changing media landscape.

PART ONE:
Pattrick Smellie, founding editor of BusinessDesk, joins us to discuss the changing face of NZ media and the impact these changes will have on how businesses work together with journalists.
He provides a behind-the-scenes look at how media are navigating these industry transformations and adapting.  Plus the HMC team provides a perspective on how businesses must also adjust communication strategies to suit.
During the first half of 2024, journalist redundancies were rife in the media industry with most of Newshub being axed by its owners, Warner Brothers Discovery. Plus, TVNZ and Stuff also announced job cuts and shrinking offerings. These are major changes that will transform the current media landscape.
As a business leader, learn how these changes affect you.

In this episode of CRUNCH, we unlock a few secrets of the world of influencers and content-creators and explore the power of third-party endorsement. This time-tested PR strategy has undergone a contemporary evolution over the past decade or so, and our panel of experts provide a few tips.
Our guest, Zoe Virtue, Head of Group Social at DDB Group in New Zealand, has a wealth of experience working with influencers and content creators. Joining her are HMC Managing Director Heather Claycomb and Digital PR Content Co-ordinator Jamie Batters.
In this episode, we unravel the evolving landscape of third-party endorsement and its pivotal role in the influencer era. Learn how influencers are reshaping PR dynamics and discover the invaluable lessons PR professionals can glean from the strategies employed through this strategy. From building authentic connections to leveraging online communities, our panel dissects the nuances of influencer PR, providing insights that can elevate your next PR strategy.
Even if the jury is out for you and you haven't used influencers before, this podcast delves into how influencers can teach PR professionals the art of mastering third-party endorsement.

Julien Leys, crisis management specialist, joins HMC director Heather Claycomb and HMC senior account manager Kate Webber on this information-rich episode.
These three senior PR advisors talk through several of the crises they've managed during their careers and provide essential crisis communications tips for any leader who is managing a crisis.
You'll walk away from this episode with a deeper understanding of the difference between a crisis and and issue. We talk through how to prepare for your next crisis and your next issue.
And we give tips for maintaining trust through a crisis and using these tough times as an opportunity to build relationships with staff, stakeholders and your community.

In today's competitive job market, attracting and retaining top talent is a challenge that companies face on a daily basis. To stand out in the crowd and become an employer of choice, an effective employer brand is essential. But how can you build and maintain such a brand that not only attracts the best talent but also retains them? A careful communications strategy one of the keys.
Join us in this CRUNCH episode as we delve into the role public relations plays in helping companies build a reputation as an employer of choice. We'll uncover the secrets of successful employer branding and how PR can be the catalyst to make your organisation a magnet for top-tier professionals.
Our guests include founder and executive recruiter at Everest Group, Senga Allen and business development manager at Perrin Ag, Michael Matthews.
Our guests, alongside HMC senior account manager Kate Webber, share their insights and experiences in leveraging public relations to create a positive company image, enhance your culture, and strengthen your talent pipeline.
Discover the role communications can play in helping your company differentiate itself in the competitive job market and become the go-to destination for top talent. Whether you're a small startup or an established corporation, this episode will provide you with actionable strategies to build a stellar reputation as an employer of choice.

Is your organisation considered to be a 'high trust' organisation? Why is it important to build trust? What are the benefits of purposefully building trust?
In this episode, we explore the idea of trust and the challenges of building trust, particularly in the current 'age of generative AI.'
We tackle tricky questions, such as: "Are communities ready for AI?" "Should you disclose if you are using generative AI?" "How do we bring communities along with us on our generative AI journey?"
Our guest on this episode is advertising industry executive, CEO of King St Chris Williams. Alongside HMC director Heather Claycomb and senior account manager Emma Letessier, we provide insights and tips on how to build trust with a community that has become mis-trustful of big corporates, governments and more.