4 episodes
CX For CXOs: Customer Experience, MarTech and Digital Truths Namrata Balwani
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- Business
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on?
That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leadership roles in marketing and digital. In this weekly show, I talk about emerging themes and practical solutions around CX. If you are drowning in information, this show can help you distill a lot of the noise into what’s real. I also speak to leaders in the industry for their perspectives and vision of the future.
That’s not all! Each episode also covers one piece of marketing and tech industry news and one interesting tool or technology. Get all the information on episodes at www.cxforcxos.com
Do subscribe!
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4: AI and ML in Marketing - Myths and Facts
Have you been thinking about AI and ML in Marketing? Then this is the episode for you. I talk about the basics, what are the differences in AI and ML, some myths, some facts such as what are the real applications in marketing and read a few lines of an essay written by an AI language generator!
I also talk about some news in the area of Headless Commerce solutions and about a chatbot tool, Landbot.
And if you are listening from India, you can get my 20 Questions to kickstart your evaluation of MarTech tools for your business. All you need to do is answer the MMA India MarTech Survey.
Get the survey link in the show notes at www.cxforcxos.com. -
3. The "Messy Middle" of Purchase Decisions
Last week Google released a report called "Decoding Decisions: Making Sense of the Messy Middle". It's about understanding the complexities of the customer journey, studying purchase decision behaviour across 31 categories, at a time when e-commerce is growing as a result of COVID-19.
If you didn’t read the 100 page report, worry not! I did and that’s what I am going to summarize in this episode.
I will also tell you about the Chief Marketer pre and post-covid survey of Marketers and how you can understand what's in a competitor’s tech stack.
Catch all the show notes at www.cxforcxos.com -
2. C For Transformation
You must have seen that meme: Who led the digital transformation of your company – CEO – CTO – Covid19. Well, there’s an important C that’s missing and that’s what I am talking about in this episode.
If your organisation has people operating in silos or if you do not instill digital fluency in all departments, any transformation exercise is not going to achieve success. That’s why it’s important to acknowledge that C. You can’t simply hire a Head of Digital Transformation and expect miracles.
I also leave you with one interesting piece of news and one interesting tool for better Customer Experience management.
Catch all the show notes at www.cxforcxos.com -
1. Introducing the CX For CXOs Show
Hi and welcome to the CX For CXOs Show. How do you as a CXO keep track of all that’s going on in the world of Marketing and Customer Experience? Digital Transformation, Data, MarTech - there's a lot to keep track. That’s where I come in. In this weekly show, I talk about emerging themes and practical solutions around CX. I am a Digital and Customer Experience Consultant with a 20-year career & leadership roles in marketing and digital.
If you are drowning in information, this show can help you distill a lot of the noise into what’s real. With views, news, tools and more, this show will give you insights that you can implement in your business. Get all the information on episodes at www.cxforcxos.com. Here's a quick intro to what you can expect.