Are you a product manager or business leader who has questions about how to develop and implement successful business strategies? If so, then you’ve come to the right place! Dear Strategy is an award-winning blog and podcast that is dedicated to providing education and advice on the subjects of product and business strategy. Brought to you by the experts at Strategy Generation Company, each episode features user-submitted questions and real-life business stories that are analyzed, explained, and turned into practical, real-world advice that you can take back and use directly on the job!
Be sure to visit us at dearstrategy.net for more great content, including a full blog post that goes along with every episode!
Mature Products in Resistive Markets
In this episode, we talk about how to manage mature products in markets that may not be readily receptive to change.
Ink Jet Cartridges and Other Captive Strategies
In this episode, we talk about the practice of captive pricing and explore, specifically, why the pricing model for inkjet cartridges probably won’t be sustainable over the long term.
Four Strategic Trapdoors
In this episode, we talk about some of the most common hurdles that you’re likely to encounter when executing on your strategic plan.
When The Promotional Period Ends
In this episode, we talk about the practice of offering long-term introductory or promotional pricing and how taking this approach can sometimes do more harm than good.
I Have A Strategy… Now What?
In this episode, we talk about what next steps you should take after you’ve developed your strategic plan.
When Discounting Becomes Standard
In this episode, we talk about retailers who use coupons as part of their standard pricing models.