33 episodes

Weekly interviews with experts and professionals who share what's working and what's not in the world of video marketing.

Dear Video Peter Preston

    • Business

Weekly interviews with experts and professionals who share what's working and what's not in the world of video marketing.

    032 How to 53X your chances of ranking on page 1 with Robert Cassard

    032 How to 53X your chances of ranking on page 1 with Robert Cassard

    Robert Cassard is a video producer, app builder, and video growth hacker helping companies automate and use video at scale. In this episode we cover a lot of ground and whether you own a business or run a sales, marketing or customer success department you will come away with some ideas for injecting more high-impact video into your growth plans.

    Here’s just some of what you’ll learn from Robert:


    What authenticity means and why it wins in video
    How to use video at every stage of a customer lifecycle
    The #1 way to boost your SEO rankings (yes, it involves video)

    You can find Robert online here:


    Videogrowthhacker.com
    YouTube Robert Cassard about guitar


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    • 1 hr 2 min
    031 Tell your viewers what to do next with Paul Matthew

    031 Tell your viewers what to do next with Paul Matthew

    Video for video’s sake is cool and all, but if you want your business videos to serve you well you need to tell your viewers what you want them to do. That starts by knowing who your audience is and which ‘next step’ you want them to take when they consume your content.

    Paul works with organizations to tell better stories and engage their audiences through video and he shares some great tips you can use in your business:


    Why you shouldn’t worry about how long your videos are, but how boring they are
    How adding closed captioning to your social video can get you more viewers
    How he turns one long-form video into dozens of pieces of shareable content

    FREE BONUS CONTENT:

    Get Paul’s Content Atomization Checklist at --> dearvideo.com/atomize-with-paul-matthew

    You can find Paul here:

    PaulMatthewMedia.com

    Paul on LinkedIn


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    • 38 min
    030 Value your work and value your time with Trey Morrow

    030 Value your work and value your time with Trey Morrow

    Trey Morrow is a video producer and broadcaster with a love of animals and good old fashioned storytelling. In this episode, we dig in to why we all need to reflect on the value of our work and our time, how to attract the kind of clients, people and projects you want to work around, and why it pays to look local for a good untold story.

    Find more from Trey here:

    TreyMorrow.com

    LocalTakes.com


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    • 51 min
    029 How Jill Addison positions her business to grow

    029 How Jill Addison positions her business to grow

    Jill Addison of FA Client Machine joins us to talk about how she found and chose a profitable niche for her business, why it’s important to pay attention to who you’re working with, what video can do for your email marketing and your SEO, and why video and digital marketing trends have just accelerated this year.

    Jill also shares how her business model has positioned her business for growth across multiple verticals, so whether you’re a business owner, a marketer, or a video producer, there’s something in this episode for you.

    Find more from Jill here:

    FA Client Machine

    LinkedIn

    NB: Sometimes the links above don't actually work... So here they are in typable format:

    FA Client Machine - http://bit.ly/FACMachine

    LinkedIn - http://bit.ly/JAddison


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    • 31 min
    028 How Adam Harder creates content that aims for the heart

    028 How Adam Harder creates content that aims for the heart

    Adam Harder is a video marketing manager at Digital Ocean, but that’s not the whole of it. Adam’s video career started in the Air Force, has taken him all over the world, and has given him experience with every aspect of video production and marketing.

    With three degrees and a ton of experience, Adam knows his stuff. Here’s just a bit of what you’ll learn from Adam in this episode:


    How to tell stories that aim for the heart
    Why patience is key to finding, telling, and producing great stories
    Where to look for good stories (hint: it’s probably not where you think you should look first)

    A note about the audio: Something funny happened to the audio in this episode, and both tracks (Adam's and mine) have some noise that refused to be edited out. There's still heaps to learn in this convo, so press play and have a listen. ~Peter

    Here’s where to find Adam online:

    LinkedIn

    Adam’s portfolio

    Digital Ocean on YouTube


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    • 49 min
    027 Why and How to Publish A New Video Every Day with Nina Froriep

    027 Why and How to Publish A New Video Every Day with Nina Froriep

    Nina publishes a new video every day of the work week and she can tell you exactly how to do it too.

    Nina is a storyteller and video democratizer who helps entrepreneurs create consistent & easy-to-implement video content to grow their businesses.

    Listen in as Nina and I talk video strategy, her K.I.S.S. approach to making high-impact videos (that she often makes right on her phone) and more:


    Why you either have a video strategy or you're screwed
    Hear what Nina means by "one video, one message, one touchpoint"
    How she bulk produces her videos so she can show up and help people every day

    Where to find Nina:


    Nina on LinkedIn
    Clockwise Productions


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    Send in a voice message: https://podcasters.spotify.com/pod/show/dearvideo/message

    • 43 min

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