32 min
27. Deborah Jenkins, DEWR | Is social media worth your time? Your Digital Reputation
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- Management
I'm joined by Deborah Jenkins, COO @ DEWR (Department of Employment and Workplace Relations). Together we're exploring one of those elephant in the room topics that many leaders and advisors grapple with: Is listening and engaging on social media worth your time?
There's a perception that social media is all about talking. In fact, I'd go as far as to say it's a stigma that keeps many well-meaning leaders off the platforms who think that, from what they see, it's a place for people who love the sound of their own voice.
But what if you flip things around? What if rather than treating social media as a way to broadcast, you went online to listen and participate. Instead, what leaders stand to gain when they invest their time learning and contributing to conversations rather than thinking their posts are a prized asset.
Deborah Jenkins is a living, breathing case study of this approach. She was one of the earlier adopters of social media as a senior bureaucrat in her role at the Australian Taxation Office at the time, and now as Chief Operating Officer and Deputy Secretary at the Department of Employment and Workplace Relations. It's an absolute pleasure to explore this topic Deborah Jenkins on the Your Digital Reputation Podcast.
As mentioned during the show, download your free copy of Propel's Digital Reputation Report which analyses the performance of the ASX 200 CEOs on LinkedIn.
For all other show notes, head to: propelgroup.com.au/podcast/deborah-jenkins
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
I'm joined by Deborah Jenkins, COO @ DEWR (Department of Employment and Workplace Relations). Together we're exploring one of those elephant in the room topics that many leaders and advisors grapple with: Is listening and engaging on social media worth your time?
There's a perception that social media is all about talking. In fact, I'd go as far as to say it's a stigma that keeps many well-meaning leaders off the platforms who think that, from what they see, it's a place for people who love the sound of their own voice.
But what if you flip things around? What if rather than treating social media as a way to broadcast, you went online to listen and participate. Instead, what leaders stand to gain when they invest their time learning and contributing to conversations rather than thinking their posts are a prized asset.
Deborah Jenkins is a living, breathing case study of this approach. She was one of the earlier adopters of social media as a senior bureaucrat in her role at the Australian Taxation Office at the time, and now as Chief Operating Officer and Deputy Secretary at the Department of Employment and Workplace Relations. It's an absolute pleasure to explore this topic Deborah Jenkins on the Your Digital Reputation Podcast.
As mentioned during the show, download your free copy of Propel's Digital Reputation Report which analyses the performance of the ASX 200 CEOs on LinkedIn.
For all other show notes, head to: propelgroup.com.au/podcast/deborah-jenkins
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
32 min