Your Digital Reputation

Roger Christie
  • 5.0 (16)
  • MANAGEMENT
  • UPDATED BI-MONTHLY

Your Digital Reputation features candid conversations with CXOs, board members, and domain experts about how trust is built, tested and scaled in a digital world - hosted by Roger Christie, founder and principal at Propel. Hosted on Acast. See acast.com/privacy for more information.

  1. 61. Craig Badings, SenateSHJ | Be credible, not just visible

    28 APR

    61. Craig Badings, SenateSHJ | Be credible, not just visible

    For years, leaders have been told to be more visible: show up, post more, build a presence. But as Craig Badings makes clear in this episode of Your Digital Reputation, visibility was never the goal - belief is. Craig is Partner and Reputation Practice Co-Lead at SenateSHJ, and one of Australia’s most experienced advisors to leaders navigating high-stakes reputation moments. Drawing on insights from the Future of Reputation 2030 report and decades of crisis experience, he brings a clear perspective on what actually builds trust today, and what erodes it. Because reputation isn’t something leaders manage through messaging. It’s an outcome of what they do. And when there’s a gap between what’s said and what’s done - the “say-do gap” - stakeholders notice, and they stop believing. In this conversation with host Roger Christie, Craig unpacks the growing risk of performative leadership, why generative AI is accelerating that risk, and how organisations can unknowingly create a “reputational cliff” when content outpaces credibility. He also shares several real-world examples from decades advising leaders through moments that matter - from the early warning signs organisations miss, to the decisions that quietly build into very public consequences. Tune into this episode for a practical and highly relevant discussion on why trust is now a commercial asset, how leaders can close the gap between signals and behaviour, and what it takes to be believed in a world where everything is visible. TIMESTAMPS: 00:02:15 – From "management" to reputation as an outcome 00:05:05 – Key findings from the Future of Reputation 2030 report 00:08:36 – Visibility vs believability, and why alignment matters 00:11:47 – The rise and risks of performative content and AI-generated messaging 00:16:40 – Avoiding the “reputational cliff” through better intelligence 00:23:33 – Why stakeholder understanding must inform decisions 00:31:08 – Building credibility through consistency and coherence 00:35:49 – Practical steps leaders can take today SUBSCRIBE FOR REGULAR INSIGHTS To sign up to Roger Christie's regular newsletter, head to: https://www.propelgroup.com.au/subscribe CONNECT WITH ROGER CHRISTIE Have a question, feedback or want to connect with Roger? Head to: https://www.linkedin.com/in/rogerchristie/ Hosted on Acast. See acast.com/privacy for more information.

    41 min
  2. What's Changing in Season 7?

    SEASON 7 TRAILER

    What's Changing in Season 7?

    Leadership today doesn’t happen behind closed doors. It happens in public view - and that changes everything. In this opening episode of Season 7 of Your Digital Reputation, host Roger Christie sets the scene for a new era of leadership. One where visibility is a given - even risky, at times - and where trust and belief are the ultimate goals. As a precursor to his guest conversations this season, Roger explores a series of real-world scenarios where leaders and organisations are so easily exposed online, and the ramifications that has for stakeholder engagement offline. He also flags what leaders must do differently to build trust in a world where everything is visible, searchable and scalable. Roger charts the journey of executive trust online: from the watershed moment of COVID; to the rise of the CEO celebrity; and the crucial role generative AI plays in building and undermining credibility today. He also introduces key concepts for this season and beyond: trust leak; signals and behaviours; and why the risk of not being believed is far greater than the risk of not being seen. Whether you’re a leader navigating these challenges, or leaders are urgently looking to you for guidance - this episode sets the scene for what lies ahead, and will help you reassess your role, your presence, and the signals you’re sending every day. Tune in to set the foundation for Season 7, and to better understand what it takes to build, protect and scale trust in today’s digital environment. SUBSCRIBE FOR REGULAR INSIGHTS To sign up to Roger Christie's regular newsletter, head to: https://www.propelgroup.com.au/subscribe CONNECT WITH ROGER CHRISTIE Have a question, feedback or guest idea for Roger? Connect with him here: https://www.linkedin.com/in/rogerchristie/ Hosted on Acast. See acast.com/privacy for more information.

    11 min
  3. 60. Nick Plunkett, Sydney Water | The good + bad of going viral

    02/12/2025

    60. Nick Plunkett, Sydney Water | The good + bad of going viral

    Trust is built and tested in the moments you don’t see coming. Sometimes, those moments involve a global superstar throwing a bright orange thong off a balcony. When a spontaneous Drake post exploded into 150 million global views for his organisation, Sydney Water's Nick Plunkett had a very clear takeaway: virality is never the goal - trust is. And trust is earned through consistent behaviours, long before a viral moment ever arrives. Nick and his team didn’t just ride the wave; they used it to accelerate Sydney Water’s mission. But they were only able to do so having built critical trust foundations - internally and externally - that gave them the right to act. Because in high-trust, high-stakes settings like government-owned utilities, impressions, reactions and vanity metrics mean nothing compared with lifting water literacy, and driving behaviour change at scale. In the final episode of Your Digital Reputation for 2025, Nick shares with host Roger Christie how his team connected cultural relevance with enterprise priorities, why strong governance and internal trust allowed them to act quickly, and how they now translate social media performance into business outcomes like water conservation and wastewater behaviour change. In his words: “Virality is never the goal. It's about building trust. And if a byproduct is virality, that's great - but, at the end of the day, we want to build that trust.” Tune in for a candid, practical and deeply relevant conversation about the light and dark sides of going viral, and the importance of earning and leveraging trust to drive genuine behaviour change. TIMESTAMPS: 00:02:19 - Behind the thong: how the Drake moment began 00:06:35 - When a post goes global: excitement vs. fear 00:09:12 - The internal trust and governance that made it possible 00:13:27 - How virality shifted internal expectations and demand 00:15:23 - Measuring what matters: behaviour change, not impressions 00:20:56 - Virality’s dark side: trolling, dilution and community rebuild 00:22:13 - Proximity vs trust: why mass reach can harm connection 00:29:06 - How to take educated risks in high-trust, high-risk organisations SUBSCRIBE FOR REGULAR INSIGHTS To sign up to Roger Christie's regular newsletter, head to: https://www.propelgroup.com.au/subscribe CONNECT WITH ROGER CHRISTIE Have a question, feedback or want to connect with Roger? Head to: https://www.linkedin.com/in/rogerchristie/ Hosted on Acast. See acast.com/privacy for more information.

    36 min
  4. 59. Melissa Agnes, Crisis Ready Institute | Conviction, connection + courage online

    04/11/2025

    59. Melissa Agnes, Crisis Ready Institute | Conviction, connection + courage online

    True leadership is tested in moments of crisis and transformation - online and offline. The key message from Melissa Agnes, Founder & CEO of the Crisis Ready Institute, in this episode of the Your Digital Reputation podcast is clear: leaders must do both. To lead effectively through these crucial moments of change, leaders must have conviction in what they say, do and "transmit" today, and doing so online means they can reach key stakeholders to drive belief in the change they are leading. Leading online or offline isn't a choice today - they must do both. In conversation with host Roger Christie, Melissa explains why conviction (the deep belief in your purpose) and connection (the courage to show vulnerability) are the twin engines of trust. Drawing from her work advising NATO, Fortune 500 executives and ministries of foreign affairs, Melissa shares how leaders can turn resistance into resonance, and how they can embody confidence under pressure, and communicate with integrity. In her words: “It’s not just what we say; it’s the energy and belief behind it that builds trust.” Tune into this episode which serves as a masterclass in leading - and communicating - with purpose in the moments that matter most. TIMESTAMPS: 00:02:28 – Leading with authenticity and “yourselfness” in moments of change. 00:04:01 – Leaders are transmitters: conviction and consistency build belief. 00:08:42 – Your online presence must match offline conviction. 00:18:08 – Consistency and alignment create lasting trust signals. 00:22:53 – Connection is core to leadership and transformation. 00:23:36 – Vulnerability is the fastest pathway to connection. 00:30:00 – Leadership risk: failing to connect digitally breeds distrust SUBSCRIBE FOR REGULAR INSIGHTS To sign up to Roger Christie's regular newsletter, head to: https://www.propelgroup.com.au/subscribe CONNECT WITH ROGER CHRISTIE Have a question, feedback or want to connect with Roger? Head to: https://www.linkedin.com/in/rogerchristie/ Hosted on Acast. See acast.com/privacy for more information.

    36 min
  5. 58. Dr Angeline Achariya, NED & Chair | Building "Ang Inc" with honesty + vulnerability online

    30/09/2025

    58. Dr Angeline Achariya, NED & Chair | Building "Ang Inc" with honesty + vulnerability online

    Dr Angeline Achariya is a non-executive director and chair overseeing multi-billion dollar national investments who thrives at the intersection of breakthrough innovation and measured risk. She's had 25 years in C-suite roles at global multinationals, and guided 1,200+ innovations in that time. If that's not impressive enough, Angeline has also been recognised on the Victorian Honour Roll of Women as a Trailblazer, she's also a Superstar of STEM, and now a LinkedIn Top Voice. Yet - despite all these credentials - she "made every mistake that you could make" when it came to building her online presence in the early days... But through honest reflection and finding her own voice, she's since gained immense professional value from her "career partner", LinkedIn. Her story is a source of encouragement for anyone wondering what they could achieve by investing in their own "[INSERT NAME] Inc." Tune into this episode of Your Digital Reputation to hear the very real, practical advice Angeline shares with host Roger Christie about the importance of knowing yourself, being yourself online, and recognising that by not having all the answers as a leader, you simply discover incredible opportunities to find them - and unlock professional value - online. TIMESTAMPS: 00:05:06 - The importance of your digital presence. 00:10:55 - Personal branding, and people to people connection. 00:15:39 - Being a curious life-long learner. 00:20:01 - The power of asking questions and sharing work in progress. 00:26:28 - Vulnerability, and leading authentically online 00:34:37 - Angeline's three top digital reputation building strategies: Courage, Consistency & Clarity. SUBSCRIBE FOR REGULAR INSIGHTS To sign up to Roger Christie's regular newsletter, head to: https://www.propelgroup.com.au/subscribe CONNECT WITH ROGER CHRISTIE Have a question, feedback or want to connect with Roger? Head to: https://www.linkedin.com/in/rogerchristie/ Hosted on Acast. See acast.com/privacy for more information.

    41 min
  6. 57. Mary Delahunty, CEO at ASFA | Videos, whiteboards + activewear: one executive's unique approach

    02/09/2025

    57. Mary Delahunty, CEO at ASFA | Videos, whiteboards + activewear: one executive's unique approach

    Mary Delahunty is doing things on LinkedIn that would terrify most CEOs. But as CEO of ASFA (the Association of Superannuation Funds of Australia), Mary knows the story is not about her - it's about her members. So when an idea strikes - and it's something that matters to members - whether she's just back from yoga on a weekend or not, Mary rushes to her whiteboard, sets up her smartphone, and captures her views in a natural, direct-to-camera video. And, boy, is it effective. In this episode of Your Digital Reputation, host Roger Christie explores Mary's "strategy" behind her video efforts, the wonderful response she's had from her community, and how just being herself online has made ASFA more visible, approachable and trusted by the sector. Tune in to hear about Mary's honest reflections on her journey to date, and her encouragement to those who worry that being less polished means more risk, even as CEOs. TIMESTAMPS: 00:06:05 - Communicating YOUR way 00:10:44 - Message over the messenger 00:12:06 - Formal vs flexible content creation processes 00:17:05 - The role of CEOs as ambassadors 00:25:25 - The power of authenticity in building trust with audiences 00:28:27 - Approachability, community and engagement 00:34:27 - Why turning up as yourself online is the best strategy 00:37:31 - Online efforts building offline trust SUBSCRIBE FOR REGULAR INSIGHTS To sign up to Roger Christie's regular newsletter, head to: https://www.propelgroup.com.au/subscribe CONNECT WITH ROGER CHRISTIE Have a question, feedback or want to connect with Roger? Head to: https://www.linkedin.com/in/rogerchristie/ Hosted on Acast. See acast.com/privacy for more information.

    40 min
  7. 56. Tim Loh, Australian Taxation Office (ATO) | Connection, not perfection

    05/08/2025

    56. Tim Loh, Australian Taxation Office (ATO) | Connection, not perfection

    What happens when a lawyer afraid of public speaking becomes the national face of the Australian Taxation Office? In this episode of Your Digital Reputation, host Roger Christie talks to Tim Loh, Assistant Commissioner at the ATO, about his transformation from 15 years in tax law to becoming one of LinkedIn’s Top Voices (an exclusive group!). Tim shares how social media helped him conquer fear, humanise the ATO, and connect with millions of Australians - and shows why connection matters so much more than perfection. The conversation explores knowing your audience, the impact of authentic leadership, and why visibility isn’t about ego but representation. Tune in to hear about Tim's amazing journey, and his practical advice for anyone looking to leave their mark on the world. There's power in a clear purpose. TIMESTAMPS: 00:01:05 - Social media’s impact on Tim's career 00:04:31 - Conquering the fear of public speaking 00:07:39 - Humanising the ATO through social media 00:12:32 - Vulnerability in leadership communication 00:18:32 - Connection over perfection 00:22:22 - Knowing your audience ("KYA") 00:27:00 - Representation and inspiring the next generation 00:28:46 - Courage and self‑limiting beliefs 00:32:45 - Finding purpose in social media SUBSCRIBE FOR REGULAR INSIGHTS To sign up to Roger Christie's regular newsletter, head to: https://www.propelgroup.com.au/subscribe CONNECT WITH ROGER CHRISTIE Have a question, feedback or want to connect with Roger? Head to: https://www.linkedin.com/in/rogerchristie/ Hosted on Acast. See acast.com/privacy for more information.

    36 min
  8. 55. Georgie Dent, The Parenthood | Why DM our (now) PM?

    01/07/2025

    55. Georgie Dent, The Parenthood | Why DM our (now) PM?

    What happens when you "slide into the DMs" of key decision makers? Can social media give you access to the people and opportunities that can help create real, lasting change? In this episode of Your Digital Reputation, host Roger Christie talks to Georgie Dent, CEO of The Parenthood - Australia’s leading parent advocacy organisation representing over 80,000 parents, carers and supporters. One story in particular stands out - the time Georgie reached out to the then-Leader of the Opposition, Anthony Albanese, via a Twitter direct message. And how that moment became a catalyst for the way childcare policy was seen and managed in this country. It's quite a story. Tune in to hear just how important social media has been in Georgie's professional journey, the impact of #CredibleWomen, and the role it continues to play in her ongoing mission to champion parents and families across Australia. TIMESTAMPS: 00:01:47 - Georgie's story, and gender inequity in the workplace. 00:04:44 - Law, Journalism, and discovering Twitter in 2008. 00:07:28 - The Parent Forum with Anthony Albanese, and THAT DM. 00:15:28 - Reflecting on the DM, and the power of consistency online. 00:19:02 - How Goals, Audiences, and Passions drive online efforts. 00:21:08 - Advice on managing risk when going public on social media. 00:23:59 - Getting a call from the PM's office, and the #CredibleWomen movement. Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast -- SUBSCRIBE FOR REGULAR INSIGHTS Subscribe to Propel Managing Director Roger Christie's regular newsletter, so your organisation gets social media right when it matters most. To subscribe, head to: https://www.propelgroup.com.au/subscribe -- CONNECT WITH ROGER CHRISTIE Have a question, feedback or want to connect with Roger Christie? >> www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

    34 min
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5
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16 Ratings

About

Your Digital Reputation features candid conversations with CXOs, board members, and domain experts about how trust is built, tested and scaled in a digital world - hosted by Roger Christie, founder and principal at Propel. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Roger Christie
  • Years Active
    2022 - 2026
  • Episodes
    79
  • Rating
    Clean
  • Copyright
    © Propel Group (Australia) Pty Ltd
  • Show Website
    Your Digital Reputation