Digital Nomads HQ - Inside The Agency

Digital Nomads HQ
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Digital Nomads HQ - Inside The Agency

We're a passionate team of digital marketing experts here at Digital Nomads HQ, a full-service agency based in sunny Australia. But unlike your typical agency, we believe in empowering you with the knowledge and tools to succeed online, no matter where your business takes you.

  1. 21 MAY

    SEO jobs are changing big time in 2025!

    Join Ben Paine (Managing Director) & Annabelle Cochrane (SEO Manager), as they talk about SEO industry jobs and how more senior jobs are popping up, but fewer entry-level spots. See how AI is shaking up the field and what you need to know to keep up in today's online marketing world. They take a close look at what's happening with SEO and digital marketing jobs right now. Get this: 65% of SEO jobs are now in-house, and there aren't as many remote gigs anymore. Things are moving fast!  We talk about: How AI tools have taken over some tasks Why knowing the tech side of SEO is still super important How newbies can get their foot in the door As content and strategy jobs drop by 28% and technical SEO roles stay more stable, it's key to know where to focus on improving your skills. For those just beginning, we talk about why internships and freelance work are now must-have steps in today's tough job market.  #SEOJobs #DigitalMarketing #DigitalNomadsHQ #InsideTheAgency

    15 min

  2. 20 MAY

    Find out what Google's E-E-A-T means for your company!

    Tune in with Ben Paine (Managing Director) & Annabelle Cochrane (SEO Manager), as they explain Google's new quality rater rules and why you can't just "sprinkle" Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) onto your site. Have you ever thought about how Google tells real businesses from fake websites? We look at Google's latest E-E-A-T changes and show why it's not just an SEO trick but a full business plan. Learn how Google now checks facts and lowers the rank of sites with wrong information instead of just pushing real content to the top. We cover: - A full breakdown of E-E-A-T's meaning and importance - True stories of companies winning with genuine E-E-A-T signals - How Google checks your business claims across the internet - Why businesses without a face struggle with the current algorithm - Hands-on ways to build real credibility signals that Google spots We look at a real example of a law firm that saw quick ranking boosts just because they had built true business credentials before any SEO work started. Also, find out why awards, reviews, and work profiles all add to your site's authority. #GoogleEEAT #SEOTips #SEO #DigitalNomadsHQ #InsideTheAgency⏱️

    13 min

  3. 14 MAY

    Are You Making These SEO Mistakes in 2025?

    We're back! Join Ben Paine (Managing Director) & Annabelle Cochrane (SEO Manager) as they discuss the most common SEO errors we’re seeing. If you're still using old tactics from 2024, you need to watch this episode. Our SEO pros at Digital Nomads HQ give real examples of ranking disasters we've seen and how you can steer clear of them. Key SEO Mistakes Covered: - Domain selection errors for Australian businesses (.com vs .com.au) - How AI-generated content in bulk faces penalties (and our observations of websites vanishing from search results) - The unexpected risk of content becoming outdated and irrelevant - E-E-A-T misunderstandings that confuse even SEO experts "Some websites filled with AI-generated content in bulk have completely disappeared from Google search results overnight - even searches for their brand names turned up nothing." Find out how to steer clear of this scary situation and create an SEO plan that lasts. ⏱️ Episode Breakdown: 00:00 - We're back! Updates from the agency 01:57 - Choosing domains for Australian businesses 03:51 - The pitfall of AI content generation 10:35 - Content decay and strategies to update 12:00 - E-E-A-T explained #BiggestSEOMistakes #SEOTips #SEO #ContentStrategy #DigitalNomadsHQ #InsideTheAgency

    15 min

  4. 22 JAN

    SearchLight™ 🔦 The Next Big Thing in Search Engine Marketing

    Tune in with Ben Paine (Managing Director) & Annabelle Cochrane (SEO Manager) as they discuss the latest and FIRST product release at Digital Nomads HQ... SearchLight™. Developed by our team of seasoned SEO professionals, SearchLight™ is a proven framework designed to deliver tangible business results. We've tested countless SEO strategies to identify the most effective tactics for driving real, measurable growth. Say goodbye to vanity metrics and keyword rankings that don't translate to increased revenue. SearchLight™ focuses on fundamental principles to help your business thrive online. This podcast covers: The shift from old-school SEO to Search Everywhere Optimisation  How SearchLight™ increases ROI Our unique, fact-based way to lead search results  Why SearchLight™ is the answer for Aussie businesses and their online visibility If you have any questions about SearchLight™, leave them in the comments! #SearchlightSEO #DigitalMarketing #OnlineGrowthStrategy #DigitalNomadsHQ #InsideTheAgency

    8 min

  5. 20 JAN

    🚀 2025 Digital Marketing Trends: AI, Content Creation, and Search Everywhere

    Get ready to explore the future of digital marketing in our newest podcast episode! 🎙️ Listen to Benjamin Paine (Managing Director) and Annabelle Cochrane (SEO Manager) of Digital Nomads HQ as they break down the top trends that will shape 2025 straight from Australian digital marketing experts.  In this episode, we talk about:  🤖 AI Takes Over: How AI is causing a revolution in marketing productivity  📊 Predictive Analytics: Using data to make smart choices  🎯 Super-Personal Content: Creating tailored messages like never before  🎥 Content Creation: Why it's still the boss   🛍️ Live Shopping: The e-commerce trend that's sweeping across Asia  🔍 Search Everywhere Optimisation: Why your brand needs to show up beyond Google  If you own a business and want to stay one step ahead, or you're a marketing expert looking to boost your skills, this episode is full of useful tips to power up your 2025 plan.  👉 Don't miss our sneak peek about an exciting new product we'll launch soon!  #DigitalMarketing #AI #ContentMarketing #SEO #2025Predictions #MarketingStrategy #DigitalNomadsHQ #InsideTheAgency  📚 Do you want to learn more about digital marketing?   Take a look at our DIY SEO ebook: https://digitalnomadshq.com.au/diy-seo/

    19 min

  6. 16 JAN

    Digital Marketing Recap 2024: AI, SEO, and Social Media Changes

    Welcome to our first podcast of 2025!   Join Benjamin Paine (Managing Director) and Annabelle Cochrane (SEO Manager) of Digital Nomads HQ as they talk about the biggest digital marketing trends that shaped 2024. We'll cover everything from how AI changed SEO to what's new in social media.  Main topics:   • AI Summaries in Search Results: How this affected Australian companies   • SEO becoming Search Everywhere Optimisation: The next big thing   • Quality Content: Why it's more important now than ever   • AI Automation: Causing a revolution in digital marketing methods   • Video Takes Over: The growth of real genuine content  • Social Media Changes: Facebook's updates and X's expansion  • Referral Websites: The fall of directories  If you run a startup, work in marketing, or make business choices, this episode offers plenty of useful info to help you deal with the always-changing online world in 2025 and after.  #DigitalMarketing #SEO #AIinMarketing  #SocialMediaStrategy #InsideTheAgency #DigitalNomadsHQ

    19 min

  7. 25/11/2024

    Google's November Core Update

    Check out our expert take on Google's latest algorithm change with the November Core Update! This video explains how this update affects your website's SEO and offers insider tips to handle these changes. Key topics covered: • How the November Core Update is rolling out • How it might change search rankings and visibility • Ways to guard and boost your SEO when algorithms shift • Why high-quality helpful content matters • How to check your website's performance after the update This video offers useful insights for SEO experts, business owners, and content creators. It aims to help you keep up with the changing world of search engine optimisation. 🔔 Sign up to get more advanced SEO advice and keep pace with algorithm shifts! #GoogleCoreUpdate #SEOStrategy #DigitalMarketing #InsideTheAgency #DigitalNomadsHQ

    6 min

  8. 22/11/2024

    Move Over ChatGPT

    Jump into the cutting-edge world of AI content creation tools with our expert chat! See how these powerful platforms are changing the digital scene and pick up insider tricks to use them well for your business.  🔑 Main Points: • Newest AI writing tools and what makes each special • How we got from simple GPT to complex AI platforms • Ways to use AI while keeping content top-notch • Real examples of AI content creation problems and fixes • Why humans need to watch over AI-made content • How much it costs and how to pick the right AI tool for you 💡 Expert Advice: • Find out why AI-written content can rank well in search results • See how prompts play a key role in getting high-quality AI output • Learn to keep your brand's voice in AI-created content • Pick up tips to avoid common mistakes with AI content If you create content, work in digital marketing, or run a business, this video offers useful insights to help you handle the AI content shift. Don't let these powerful strategies pass you by! 👉 Want to learn more about making your content strategy better? Head over to our blog for detailed articles and other helpful stuff: https://digitalnomadshq.com.au/blog/best-ai-writing-tools/ 🔔 Sign up to get more fresh digital marketing tips and stay on top of trends!  #AIContentCreation #SEOStrategies #DigitalMarketing #InsideTheAgency #DigitalNomadsHQ

    15 min
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We're a passionate team of digital marketing experts here at Digital Nomads HQ, a full-service agency based in sunny Australia. But unlike your typical agency, we believe in empowering you with the knowledge and tools to succeed online, no matter where your business takes you.

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