It’s no surprise that Mike Rhodes has built a Search Engine Marketing business of significant repute. If you looked at the timeline and events of Mike’s journey, you could possible argue that one couldn’t map things out better.
He didn’t want to be an electrical engineer, so he moved into computers. He didn’t want to necessarily live in the UK, so he moved to Australia.
When he came to Australia, he didn’t get a job at the pub, he got a job working at Ellerston, the country home of Kerry and James Packer.
He wanted to sell the E-myth revisited, but ended up selling Google Adwords - the results spoke for themselves, and the rest as they say is history - enjoy hearing about how Adwords has evolved, and get some tips from the best, a guy who’s been in the eco-system for near on 20 years.