39 min
eCommerce Accounting. How to make sense of the financial metrics which rule your eCommerce business | #005 Add To Cart
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- Marketing
In this episode of Add To Cart, we are joined by Jason Andrew, chartered accountant and corporate advisor. Jason is focused on helping eCommerce businesses take their numbers seriously - and keep themselves accountable. As Jason says, “accounting is about accountability”. In this episode, Jason explains which metrics are the most important for eCommerce retailers, how to measure them effectively and highlights the areas where he sees most eCommerce businesses fall over.
Common questions answered in the podcast include:
What is the most important financial metric for an eCommerce business? How do you work out unit pricing for your products factoring in all the eCommerce overheads? Does 3PL (3rd Party Logistics) make more financial sense than in-house fulfilment?
Links from the episode
Jason’s book Stark Naked Numbers (Amazon link) SBO Financial blog When Should My eCommerce Business Use a 3PL? Shopify Plus Commerce Evaluation Guide (Sponsored)
This episode was brought to you by…
Shopify Plus
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Jason Andrew from SBO Financial
Jason is a chartered accountant and has over a decade of experience as a business and corporate advisor. He’s worked with businesses of all shapes and sizes from startups, scale-ups, corporates and government on a range of areas including M&A, financial strategy and performance improvement.
You can contact Jason on LinkedIn.
Please contact us if you are:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au. We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Add To Cart, we are joined by Jason Andrew, chartered accountant and corporate advisor. Jason is focused on helping eCommerce businesses take their numbers seriously - and keep themselves accountable. As Jason says, “accounting is about accountability”. In this episode, Jason explains which metrics are the most important for eCommerce retailers, how to measure them effectively and highlights the areas where he sees most eCommerce businesses fall over.
Common questions answered in the podcast include:
What is the most important financial metric for an eCommerce business? How do you work out unit pricing for your products factoring in all the eCommerce overheads? Does 3PL (3rd Party Logistics) make more financial sense than in-house fulfilment?
Links from the episode
Jason’s book Stark Naked Numbers (Amazon link) SBO Financial blog When Should My eCommerce Business Use a 3PL? Shopify Plus Commerce Evaluation Guide (Sponsored)
This episode was brought to you by…
Shopify Plus
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Jason Andrew from SBO Financial
Jason is a chartered accountant and has over a decade of experience as a business and corporate advisor. He’s worked with businesses of all shapes and sizes from startups, scale-ups, corporates and government on a range of areas including M&A, financial strategy and performance improvement.
You can contact Jason on LinkedIn.
Please contact us if you are:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au. We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
39 min