72 episodes

Welcome to Add to Cart!
The podcast that express delivers all you need to know in the fast-moving world of eCommerce.
Every week, Nathan Bush from 12HIGH and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!

See acast.com/privacy for privacy and opt-out information.

Add To Cart Nathan Bush

    • Marketing
    • 4.9 • 41 Ratings

Welcome to Add to Cart!
The podcast that express delivers all you need to know in the fast-moving world of eCommerce.
Every week, Nathan Bush from 12HIGH and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!

See acast.com/privacy for privacy and opt-out information.

    CHECKOUT Matt Barnett from Bonjoro | #071

    CHECKOUT Matt Barnett from Bonjoro | #071

    In this episode of Add To Cart, we checkout Matt Barnett from Bonjoro, the 1-1 personalised video messaging platform that started as a sales hack for an agency Matt was running.  Bonjoro went from hack to side hustle to global business in 18 months, and now has teams across five continents.
    Links from the episode:
    Threadless
    Traction by Justin Mares & Gabriel Weinberg
    Facing up to Customers: How to do Video Personalisation | #048
    Questions answered in the podcast:

    What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… 
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host: Matt Barnett from Bonjoro
    Matt is the CEO and Papa Bear at Bonjoro, the 1-1 personalised video messaging platform that started as a sales hack for an agency he was running.  Bonjoro went from hack to side hustle to global business in 18 months, and now has teams across five continents.  Matt's love of building great products is only surpassed by that of building great culture, and his goal is to be the next Zappos, to be the most loved brand in the world.
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!


    See acast.com/privacy for privacy and opt-out information.

    • 6 min
    How to Not Win Ad Awards with Michael Beveridge | #070

    How to Not Win Ad Awards with Michael Beveridge | #070

    In this episode of Add To Cart, we are joined by Michael Beveridge, currently content director at Bailey Nelson and the creative brain behind advertising for brands such as Koala and Good Pair Days.  Michael started his career as a copywriter before becoming a contestant on Big Brother and then a breakfast radio host before joining then start-up Koala.  In this chat, Michael talks about the benefits of an internal creative team vs an agency approach, how to use data to free up creativity and how to stay on top of culture and trends to avoid middle aged bitterness.
    Links from the episode:
    Bailey Nelson
    Koala 
    Good Pair Days
    Sportsbet
    Vidico
    Mike Angell 
    Zip
    Ian Hewitson
    Sexpo
    Betoota
    Brown Cardigan
    Shopify & Peter Sheppard (sponsored)
    Signet & Ekoroo (sponsored)
    Questions answered:

    What does a creative director working within a brand actually do?How can some companies benefit from having an in-house creative team versus agency?What’s the best approach to combining data and creative? 
    This episode was brought to you by…  
    Shopify Plus
    Peter Sheppard Footwear pride themselves on delivering their customers the perfect fit.  Unfortunately this didn’t apply for their own eCommerce technology.  Stuck on a niche legacy platform, it took the Peter Sheppard team up to 24 hours to make simple changes.  It’s not quick enough in today’s eCommerce fast paced world.  Enter Shopify Plus.  Peter Sheppard migrated to Shopify Plus including a full pos migration, reliable media library and an automated recording suite, oh and did I mention?  Instant updates.  As a result, Peter Sheppard tripled their conversion rate and increase eCommerce revenue by 30%.  Talk about some nimble footwork. To read more of the Peter Sheppard Footwear story and see other case studies visit the customers sections on shopify.com.au/plus
    Signet
    Just like the quest to find the perfect pair of jeans, finding eco friendly packaging solutions that are a great fit and cost effective can be a tiresome pursuit. Eco-friendly and zero waste product brand, Ekoroo were having this exact problem. Multiple suppliers. Clunky packaging. Inefficient processes. That is until they found Signet and their adjustable cartons which allow them to adjust to the size of the shipment while remaining environmentally friendly. What a snug fit. Visit signet.net.au/blog to find out more.
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host:  Michael Beveridge from Bailey Nelson
    Michael likes to think he specialises in non-cringe communication - which is incredibly rich from someone that was on commercial radio for five years. He’s a start-up focussed creative director who cut his teeth with the in-house creative team at Koala - and is now looking after global creative at optical startup, Bailey Nelson.
    You can contact Michael at LinkedIn
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!


    See acast.com/privacy for privacy and opt-out information.

    • 47 min
    CHECKOUT Jeremy Meltzer from i=Change | #069

    CHECKOUT Jeremy Meltzer from i=Change | #069

    In this episode of Add To Cart, we checkout Jeremy Meltzer from  i=Change.  Jeremy and his team have raised over $2m to help women and girls escape out of poverty, abuse and slavery, partnering with brands such as PE Nation, PillowTalk and National Tiles.
    Links from the episode:
    Patagonia
    Starting Greatness by Mike Maples Jnr
    Giving is the New Selling: The i=Change Story  | #044  
    Questions answered in the podcast:

    What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… 
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host: Jeremy Meltzer from i=Change
    One of Australia’s leading social entrepreneurs, Jeremy Meltzer is Founder of i=Change, Australia’s fastest-growing social impact tech startup. From an idea, to harness the power of eCommerce, make it simple for brands to give back and build purpose into their customer journey, i=Change is now partnered with some of Australia’s largest retailers and has raised, $1 at a time, $2,686,013 and counting. This is helping fund the life-changing work of best-practice NGO’s focused on the critical issues of our time, including the empowerment of women and girls and climate change.
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!


    See acast.com/privacy for privacy and opt-out information.

    • 6 min
    The Art of a Good Drop: The Digital Wine Ventures Story | #068

    The Art of a Good Drop: The Digital Wine Ventures Story | #068

    In this episode of Add To Cart, we are joined by Dean Taylor who has a long history in the online business world. He has founded and sold wine businesses such as CrackaWines, My Wine Guy and The Wine Collective. In this chat, Dean discusses his latest venture, Wine Depot, which aims to simplify and streamline the warehouse and fulfilment process for wine manufacturers who want to go direct to customers. Launching in 2018, it has gained incredible traction so far with some of Australia’s l;aeding wine manufacturers signing on, an expansion into a new marketplace model and a market cap of almost $200m under the ASX entity (Digital Wine Ventures - stock code DW8). As well as great tech and logistics, what comes through here is the importance of communication, whether that’s with investors or the wineries Dean deals with.  The last lesson Dean shares is be careful who you send to pick up a bottle of 250 year old wine….

    Links from the episode:
    Digital Wine Ventures
    Wine Depot
    Vivino
    Golding Wines
    Amazon
    Ali Baba
    Couriers Please
    Direct Couriers
    Border Express
    Appliances Online
    Renee Rivkin
    Place of Changing Winds
    Giant Steps
    Signet (sponsored)
    Shopify & Mount Tamburlaine  (sponsored)
    Questions answered:

    What’s the secret to your significant growth over the last 18 months?What are the non-negotiables for successful fulfilment models in 2021? What’s a good value end bottle of wine you would recommend?
    This episode was brought to you by…  
    Signet
    Listen to this…that’s me playing my new air guitar. Our friends at Signet recently partnered with Air Guitar Australia and were responsible for protecting the national team's air guitars while on tour in Australia and around the world.  We are proud to announce not a single air guitar was broken while in Signet's packaging! Confused? Worried that you may have finally gone a little loco? Visit signet.net.au/airguitar to find out more.
    Shopify Plus
    When Tamburlaine Organic Wines were looking to push their expansion nationally and internationally, they realised their customer built, POS focused platform wasn’t going to cut it. They selected Shopify Plus as the foundation for their expansion. Plus allowed Tamberlaine to create tiered member pricing using scripts, web chat and customer churn analytics. The result? A 30% conversion rate boost within the first six weeks of migration. That’s something to cheers to. To read more of Tamberlaine’s story and see other case studies visit the customers sections on shopify.com.au/plus
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host: 
    Dean Taylor from Digital Wine Ventures
    Dean is an entrepreneur and one of Australia’s digital pioneers who has spent the last twenty years building wine businesses.  His first venture, Wine Ark – an off-site climate-controlled storage for wine collectors – was the first company of its kind in the world to provide their customers with online access to their collections, and later sold for $8.5 million. He then leveraged technology to launch Wine Exchange, an online trading platform; The Cellar Club, a premium wine club; and Crackawines.com.au – an online marketplace that allowed wineries to sell direct-to-consumer. Now, Digital Wine Ventures (ASX:DW8) is an Australian publicly listed company that invests in technology-driven businesses servicing and supporting the global wine and beverage industry. The aim is to identify and invest in early stage technology-driven ventures that have the potential to disrupt and digitally transform their market segments and support them by providing access to

    • 48 min
    CHECKOUT James Bartle from Outland Denim | #67

    CHECKOUT James Bartle from Outland Denim | #67

    In this episode of Add To Cart, we checkout James Bartle, Founding CEO of Outland Denim.  The former motocross rider was inspired to build a company that drives social change and saw denim jeans as the ultimate product to achieve this.  Six years in, the brand has its own Cambodia-based production services employing local seamstresses, appears in stores across Australia, the US and Canada and has been worn by Meghan Markle.
    Links from the episode:
    Nikkou Store
    James and West
    Nordstrom
    Selfridges
    Holt Renfrew
    The Man from Snowy River
    William Wilberforce
    Jeans for Freedom: The Outland Denim Story | #026 
    Questions answered in the podcast:

    What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… 
    About your co-host:
    James Bartle from Outland Denim
    James Bartle is the founding CEO of Outland Denim, a fashion company on the vanguard of the socially conscious manufacturing movement. I am passionate about denim and the craft of jean manufacturing, but also the unique ability of the garment industry to drive change.  Outland Denim employs young women seamstresses who’ve been impacted by human rights abuses and gives them a hope and a future through sustainable employment and career progression in our Cambodia-based production facilities.
    You can contact James on LinkedIn
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!


    See acast.com/privacy for privacy and opt-out information.

    • 7 min
    Rug Love: The Miss Amara Story

    Rug Love: The Miss Amara Story

    In this episode of Add To Cart, we are joined by Alex Tanya and Aaron Weller from online rug retailer, Miss Amara.  A million miles away from the shouty men who traditionally seemed to be the only option in rug sales, Miss Amara use beautiful content, styling services and amazing customer service to modernise the business. Today they are on track to surpass $20m in revenue and are shipping to Australia, New Zealand, Hong Kong and soon, the US.  In this chat, Alex and Aaron share the process of how they engage with customers to the point where those customers become content creators and ambassadors for the brand at a really low cost. We also cover how augmented reality boosted their conversion rate by up to seven times, why Alex handwrote 400 notes to customers during COVID and how they manage being co-founders and a married couple.
    Links from the episode:
    YP Threads
    Eventbrite
    Signet & Sienna Byron Bay (sponsored)
    Shopify & Aje (sponsored)
    Questions answered:

    What’s the secret to selling rugs online?How have you used augmented reality to boost your conversion rate by up to seven times?What is your number one tip for keeping customers happy?
    This episode was brought to you by…  
    Signet
    We’ve talked a lot about B-Corp retailers on past issuers of Add To Cart. Our packaging partners, Signet, recently helped nail polish brand, Sienna Byron Bay achieve B Corp status and 99% plastic free orders from start to finish! By switching from bubble lined mailer bags three years ago to Signet’s Geami protective packaging, not only is Sienna’s practices better for the environment, it keeps the nail polish better protected! Visit signet.net.au/blog to find out more.
    Shopify Plus
    When Australian fashion brand Aje wanted to set up its international  omnichannel presence with a focus on mobile intuitiveness and flexible payment types, they turned to Shopify Plus. In just a few weeks after implementation, they saw their eCommerce conversion rate soar by 135%. It’s the stuff eCom dreams are made of! They also saw a reduction in bounce rate, increased pages per sessions and longer session duration. Now, they are ready to take on the world! To read more of Aje’s story and see other case studies, visit the customers sections on shopify.com.au/plus. 
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-hosts: 
    Alexandra Tanya from Miss Amara
    By admission Alex over-stayed her welcome at university, completing two degrees - one in Architecture and then Property Economics before accidentally falling into a tech job. Since then technology has been her passion, working in app development for real estate. Since starting Miss Amara she feels that she has landed her dream, job being able to work with technology to create a seamless customer experience, as well as design and production of physical product for the business. 
    Aaron Weller from Miss Amara
    Aaron has always been interested in business, starting his first business building websites in his bedroom at 16. Since then he has gone onto to start and sell Crucial, a cloud hosting business as well as be a key investor in one of the largest SEO companies in Australia. Miss Amara will be his forth business.  He enjoys the journey and learning new things every day.
    You can contact Alex at LinkedIn.  You can contact Aaron at LinkedIn
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!


    See

    • 1 hr 1 min

Customer Reviews

4.9 out of 5
41 Ratings

41 Ratings

Braga2486447 ,

Great podcast for ecommerce

The content in the Add to Cart podcast is very interesting and engaging. Nathan has fascinating insights into the Australian ecommerce industry and brings out the best from his guests. Highly recommend!

The Kuhlmann ,

“2021 is going to create some amazing new disrupters, you can just feel it” - Love it

Great podcast - really loved the chat with Gabby!

AdrianWakeham ,

One of the best for learning about ecommerce

In a crowded and noisy world of ecommerce content, Nathan’s Add To Cart is truly one of the best out there.
Down to earth, not pretentious, Nathan and guests have all walked the walk before they talk the talk.
Insights and stories are applicable across borders and well worth taking the time to listen every week.

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