Add To Cart Nathan Bush
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- Business
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Welcome to Add to Cart!
The podcast that express delivers all you need to know in the fast-moving world of Australian eCommerce.
Every week, Nathan Bush from eSuite and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!
Hosted on Acast. See acast.com/privacy for more information.
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The Psychology Behind Successful Marketing with Dan Ferguson from Adore Beauty | #390
In this episode of Add To Cart, you could say my guest is ‘relationship goals’... the ‘JayZ and Beyonce’, the ‘Posh and Becks’, the Rob Godwin and Olivia Carr of brand - customer connection. Dan Ferguson is Chief Marketing Officer at Adore Beauty. He has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore in 2018, Dan had roles leading e-commerce for brands such as Vistaprint, Officeworks and Dell. In this chat, Dan shares everything you need to know about app strategy, including how to avoid deletion, the dos and don’ts of SMS marketing and what matters most in the game of ideas.
Links from the episode:
Adore Beauty
Shopify Plus (sponsored)
Deliver In Person (sponsored)
Questions answered:
What’s Adore Beauty’s differentiator in market?How do you create an ideas culture?Tell us about Adore Beauty’s app strategy
This episode was brought to you by…
Shopify Plus
Deliver In Person
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Dan Ferguson from Adore Beauty
Dan Ferguson joined Adore Beauty in 2018 as Chief Marketing Officer, doubling returning customer growth and revenue in his first six months. Responsible for marketing, brand, retail media and loyalty, Dan has led high and sustained rates of customer acquisition and retention alongside new income growth through new channels and markets, the launch of retail media, and audience platforms including Adore Beauty’s Top 5 ranked Beauty IQ podcast. Dan has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and online retail business in Australia for local and global brands, including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles. Dan currently serves as Board Advisor for Preezie and holds a Bachelor of Arts/Psychology (Honours) from the University of Sydney.
You can contact Dan at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information. -
Andy Miller from Heaps Normal | Checkout #389
In this episode of Add To Cart, we checkout Andy Miller, Co founder and CEO of Heaps Normal, the alcohol free brewing company launched during COVID. Andy, armed with his extensive background in the beer industry and four mates with complementary skills, set about creating an alc free beer that tasted like the real thing…and to say he succeeded is an understatement. Last year, Heaps Normal was valued at $63 million and now accounts for roughly 40 per cent of all growth in the non-alcoholic beer category.
Links from the episode:
A Sober Look at Fun with Andy Miller from Heaps Normal? | #382
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is…
About your co-host: Andy Miller from Heaps Normal
Andy is the co-founder and CEO of Heaps Normal. With a background in strategy, communications and marketing, Andy came to Heaps Normal armed with 15 years of experience working in industries including FMCG, health, liquor, automotive, marketplaces and arts & music. After a five-year stint heading up marketing for some of the country’s best known craft beer brands, where he oversaw Y-o-Y growth, Andy co-founded Heaps Normal — a non-alcoholic beer brand on a mission to change Aussie drinking culture.
You can contact Andy at LinkedIn
About your host: Nathan Bush from Add To Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information. -
The Power of Dumb Ideas with George Hartley from Bluethumb | #388
In this episode of Add To Cart, we are joined by George Hartley. Co founder of Bluethumb, Australia’s online art marketplace. Representing over 20,000 emerging and established artists from Australia, Bluethumb’s mission is to make discovering artists and buying art easy. They have on boarded a third of Australia’s Indigenous Art Centres and have recently launched in the US. In this chat, George shares the life changing impact the marketplace has had on individual artists, the tech venture that Bluethumb made possible and how they have almost quadrupled their average order value since launching.
Links from the episode:
Bluethumb
Shopify Plus (sponsored)
Deliver In Person (sponsored)
Questions answered:
What do you have to think differently about when selling art online vs more traditional ecommerce stores?What is The Indigenous Art Code?How is Bluethumb helping Australian artists?
This episode was brought to you by…
Shopify Plus
Deliver In Person
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: George Hartley from Bluethumb
George is co-founder and CMO/CPO of Bluethumb, Australia's largest online art marketplace. Prior to that he founded SmartrMail, a marketing automation company that was acquired by Relay Capital in 2022. He has a masters in Computer Science (Intelligent Web Systems) from RMIT, and is a (very) amateur musician.
You can contact George at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information. -
Joshua Mammoliti from The Blue Space | Checkout #387
In this episode of Add To Cart, we checkout Joshua Mammoliti from The Blue Space, Australia’s largest pureplay online renovation retailer. With a background in digital working for leading Australian bathroom & kitchen brands like Caroma, Josh saw an opportunity for ecommerce innovation at a time when very few in the industry agreed. Eight years later, The Blue Space is well established and an online leader in the bathware category. Josh himself has been recognised by making the 2023 Top 50 People in eCommerce list.
Links from the episode:
The Blue Space
How The Blue Space Disrupted the Entire Bathroom Industry | #380
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is…
About your co-host: Joshua Mammoliti from The Blue Space
Josh Mammoliti is one of the founders and CTO of Australia’s largest dedicated online retailer of renovation products, The Blue Space. He has been in and around renovation products for over 20 years, spending a decade developing cutting edge digital solutions for leading Australian bathroom & kitchen brands before deciding to try to solve Aussie customers' frustrations with buying bathroom renovation products online. He was recently recognised for his contribution to the eCommerce industry by making the 2023 Top 50 People in eCommerce list.
You can contact Josh at LinkedIn
About your host: Nathan Bush from Add To Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information. -
Leadership Lessons from Spotify, Peloton and Beyond with Karen Lawson | #386
In this episode of Add To Cart, we are joined by Karen Lawson, an award winning business executive and leader in the digital, technology and startup industry and currently the CEO of earth-wise home care brand Nontre. Previously, Karen launched and led Peloton Australia (in the middle of the pandemic!) and prior to that was the MD of Spotify ANZ. Today, we tap into all of the incredible experience Karen has amassed over the years. She shares how to turn product like into product joy, she gives us her take on how to successfully move into various different international markets and we get some tales from her time leading two of the most impactful companies in the world.
Links from the episode:
Nontre
Shopify Plus (sponsored)
Questions answered:
What do you think ecommerce and marketing leaders can take from the scaling paths of Spotify and Peloton? What’s been your favourite project of all time?Tell us about your Non-Executive Director role at Save The Children.
This episode was brought to you by…
Shopify Plus
About your host: Nathan Bush from Add to Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Karen Lawson from Nontre
Karen Lawson is an award winning growth & transformation leader in the technology industry. Driving reinvention and transformation to help the world’s biggest brands to stay ahead of disruption. Karen most recently launched and led Peloton Australia (in the middle of the pandemic!). Prior to Peloton, Karen was the MD for Spotify launching podcasting in the AU & NZ markets.
You can contact Karen at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information. -
Iain Calvert from Boom Ecommerce | Checkout #385
In this episode of Add To Cart, we checkout Iain Calvert from Boom Ecommerce. Iain is an ecommerce consultant and trainer with 20 years experience. Originally from the UK, Iain now concentrates on the Australian market and helps Aussie brands do ecom better.
Links from the episode:
Boom Ecommerce
Simplifying Ecommerce with Iain Calvert | #378
Questions answered in the podcast:
What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is…
About your host: Nathan Bush from Add To Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Iain Calvert from Boom Ecommerce
Iain helps Aussie & Kiwi eCommerces businesses increase profitability by applying what he has learned working for brands like Billabong and Quiksilver, with an approach he describes as sensible rather than over-hyped. He coaches a group of eCommerce businesses and is growing the most profitable community of eCommerce businesses in Australia and New Zealand. He also loves a surf and is a bad spellar.
You can contact Iain at LinkedIn
Please contact us if you:
Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
Hosted on Acast. See acast.com/privacy for more information.
Customer Reviews
A must listen for Australian e-commerce professionals
Nathan is a great host and interviewer with a refreshing approach to getting to the bottom of what’s happening in the Australian ecom industry at any given time. I’ve been listening weekly for over a year now, and never miss an episode. Keep up the great work
Great podcast for ecommerce
The content in the Add to Cart podcast is very interesting and engaging. Nathan has fascinating insights into the Australian ecommerce industry and brings out the best from his guests. Highly recommend!
“2021 is going to create some amazing new disrupters, you can just feel it” - Love it
Great podcast - really loved the chat with Gabby!