9 episodes

Welcome to Add to Cart!
The podcast that express delivers all you need to know in the fast-moving world of eCommerce.
Every month, Nathan Bush from 12HIGH and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!

For information regarding your data privacy, visit Acast.com/privacy

Add To Cart Nathan Bush

    • Marketing

Welcome to Add to Cart!
The podcast that express delivers all you need to know in the fast-moving world of eCommerce.
Every month, Nathan Bush from 12HIGH and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!

For information regarding your data privacy, visit Acast.com/privacy

    COVID-19: Australian eCommerce Impact (So Far). Assessing the impact and exploring tactics for Australian retailers | #008

    COVID-19: Australian eCommerce Impact (So Far). Assessing the impact and exploring tactics for Australian retailers | #008

    In this episode of Add To Cart, we are joined by Kate Collinson, eCommerce consultant & growth marketer and Craig Somerville, Managing Director of digital marketing agency Reload Media. We discuss the ways in which the CoronaVirus pandemic is impacting the retail landscape in Australia and around the world and how businesses can best respond to this unprecedented crisis. 
    Questions answered in the podcast include: 
    What impacts on retail are we seeing from Coronavirus?What are the surprising trends you’ve seen so far during this crisis?What are some short term tactics to ride out the wave?What other changes do you see coming?
    Links from the episode:
    How Marketers Can Adapt to the Coronavirus Impact (Craig Somerville)2020 in eCommerce: What To Expect (Kate Collinson)Retail in the time of coronavirus  (Nathan Bush)Coke’s social distance messagingDettol’s Handwash ChallengeTigerlily and Kikki K struggle Millennials change spending habits most amid Coronavirus outbreakShopify Plus Commerce Evaluation Guide (Sponsored)
    This episode was brought to you by…  
    Shopify Plus
    Shopify merchants broke records over the BFCM weekend selling over $2.9 billion USD worth of goods across 175 countries, up from last year’s $1.8 billion. Over 1,000,000 merchants rely on the Shopify platform on days like Black Friday to scale and grow their business. Merchants don’t need to worry about their site crashing because Shopify takes care of the tech and merchants can focus on what matters. If you had a not-so-great BFCM, it might be worth considering whether you’re on the right platform. Shopify Plus have a handy Commerce Evaluation Guide that walks you through what questions to ask and what you need to consider when choosing the right commerce platform for your business. You can download the guide at shopifyplus.promo/commerce-guide.
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-hosts: Kate Collinson from Kate Collinson Digital Consulting and Craig Somerville from Reload Media
    Kate is an eCommerce consultant & growth marketer specialising in Shopify & Shopify Plus with a decade’s experience in eCommerce.  She’s often called a “digital Swiss army knife” by clients, with a wide skillset spanning data & analytics, digital and platform strategy, paid media and customer lifecycle marketing.  She works with retailers including Nimble Activewear, The Daily Edited and Steele label. You can contact Kate on LinkedIn
    Craig is Managing Director of digital marketing agency Reload Media, a multi-national agency with offices in London, Brisbane and Manila. Craig’s worked with some of the world’s leading brands on all aspects of their digital marketing, and is a regular industry speaker at events such as Online Retailer and Shopify Unite.  You can contact Craig on LinkedIn
    Please contact us if you: 
    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email nathan@12high.com.au. We look forward to hearing from you!

    For information regarding your data privacy, visit Acast.com/privacy

    • 54 min
    The CX Bucket List: Strategies to identify and retain your most valuable customers | #007

    The CX Bucket List: Strategies to identify and retain your most valuable customers | #007

    In this episode of Add To Cart, we are joined by Customer Experience expert Danny Phillips, Co-founder of the CX platform Omneo and agency Arkade. Danny’s business focuses on retention rather than acquisition and in this episode, we’ll find out why and hear his top strategies for holding onto your most valuable customers.  
    Questions answered in the podcast include: 
    How do you identify the most valuable customers that you want (and are profitable) to maintain? What retailers are you seeing using smart retention tactics for their best customers? How do you measure if your retention tactics are valuable? What role does technology play in retention? Does it have to be complicated? Where would you recommend retailers start when looking to improve the retention of their customers? 
    Links from the episode:
    105m Amazon Prime accounts in the US. 
    CBA offers cash back for shopping at JB HiFI, Coles. 
    Club Catch expands to Kmart and Target
    Kathmandu customers spending “29 per cent more per transaction than non-members”
    Koin rewards app rewarding for sustainable purchases 
    In effort to boost retention, e-commerce startups are selling access to events and content
    https://help.omneo.io/hc/en-au/articles/360001227956-APG-Co-simplify-member-sign-up-with-Omneo
    Shopify Plus Commerce Evaluation Guide (Sponsored)
    This episode was brought to you by…  
    Shopify Plus
    Shopify merchants broke records over the BFCM weekend selling over $2.9 billion USD worth of goods across 175 countries, up from last year’s $1.8 billion. Over 1,000,000 merchants rely on the Shopify platform on days like Black Friday to scale and grow their business. Merchants don’t need to worry about their site crashing because Shopify takes care of the tech and merchants can focus on what matters. If you had a not-so-great BFCM, it might be worth considering whether you’re on the right platform. Shopify Plus have a handy Commerce Evaluation Guide that walks you through what questions to ask and what you need to consider when choosing the right commerce platform for your business. You can download the guide at shopifyplus.promo/commerce-guide.
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host: Danny Phillips from Arkade 
    Danny has worked in the Australian retail and CX landscape for over twenty years and is passionate about rebuilding valuable relationships between "brand" and "customer". Danny is the Co-founder of the CX platform Omneo and Customer Experience agency Arkade - a Shopify Plus Partner. During this time he has contributed to informing the next generation of CX practitioners by speaking at RMIT University, New Zealand Trade and Enterprise, The General Assembly, and many industry events. These days he’s working on CX strategy with established businesses like APG & Co, PAS Group, Glue Store, MJBale, Decjuba and Treasury Wines (even Danish Department store Magasin du Nord) - plus up-and-coming brands like Academy Brand, MAAP and Francesca. You can contact Danny on LinkedIn 
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email nathan@12high.com.au. We look forward to hearing from you!

    For information regarding your data privacy, visit Acast.com/privacy

    • 41 min
    Secondhand Commerce. The exploding trend that is fuelling retail and saving the planet. | #006

    Secondhand Commerce. The exploding trend that is fuelling retail and saving the planet. | #006

    In this episode of Add To Cart, we are joined by Yasmin Grigaliunas, CEO & Co-Founder of the World’s Biggest Garage Sale. Yas has been leading the secondhand market in Australia through her innovative approach to reusing and recycling dormant goods. Starting as a charity, World’s Biggest Garage Sale has evolved into an investable business model with purpose and giving at its core. 
    Questions answered in the podcast include: 
    How big is the secondhand market going to grow globally? What does a secondhand business model look like? How can retailers start or partner to offer secondhand goods to customers? Which retailers are excelling in the secondhand economy? 
    Links from the episode 
    World’s Biggest Garage SaleGood360 Thred Up 2019 Resale ReportScott Galloway’s The Real Real analysis videoDan Palotta Ted Talk: The Way We Think About Charity is Dead Wrong Ikea’s sustainability storyShopify Plus Commerce Evaluation Guide (Sponsored)
    This episode was brought to you by…  
    Shopify Plus
    When it’s time to make a move you know it. You need an eCOmmerce platform that will meet your customers’ expectations, allow you to scale fast and help you future-proof your business. So where do you start with your next platform? There‘s a new era of eCommerce enterprise software. It’s agile, cloud-based and customer-centric - designed to handle everything. Shopify Plus have created this replatforming guide to help you choose your next, and hopefully last, eCommerce platform. 
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host: Yasmine Grigaliunas from World’s Biggest Garage Sale
    Yasmin loves to win – but more importantly she loves to see others win! 
    An entrepreneur of impact, in 2017 she ditched her lucrative full-time salary to commit full time to The World’s Biggest Garage Sale (WBGS), a Brisbane based organisation commercialising the circular economy by activating dormant goods for good. An activator of the United Nations Sustainable Development Goals, WBGS is focused on SDG implementation, action ('the doing') and multi-stakeholder partnerships for the achievement of all SDGs. 
    Via WBGS, Yas is providing positive impact for people, for planet and profit for purpose by activating dormant goods for good at scale. This is the proactive resource recovery to power the growth of recommerce retail. WBGS enables large-scale community events, Popup shops and Monthly Circular Economy Futures (CEF) meetups to explore, education and execute on their circular economy innovations. Yas and her award winning team is engaging the global community in the circular economy.
    You can contact Yas (or Yassie G) on LinkedIn.
    Please contact us if you: 
    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email nathan@12high.com.au. We look forward to hearing from you!

    For information regarding your data privacy, visit Acast.com/privacy

    • 42 min
    eCommerce Accounting. How to make sense of the financial metrics which rule your eCommerce business | #005

    eCommerce Accounting. How to make sense of the financial metrics which rule your eCommerce business | #005

    In this episode of Add To Cart, we are joined by Jason Andrew, chartered accountant and corporate advisor. Jason is focused on helping eCommerce businesses take their numbers seriously - and keep themselves accountable. As Jason says, “accounting is about accountability”. In this episode, Jason explains which metrics are the most important for eCommerce retailers, how to measure them effectively and highlights the areas where he sees most eCommerce businesses fall over. 
    Common questions answered in the podcast include: 
    What is the most important financial metric for an eCommerce business? How do you work out unit pricing for your products factoring in all the eCommerce overheads? Does 3PL (3rd Party Logistics) make more financial sense than in-house fulfilment? What are the biggest mistakes he sees for businesses when discounting for Black Friday? How do you work out the financial impact of Customer Lifetime Value? 
    Links from the episode 
    Jason’s book Stark Naked Numbers (Amazon link) SBO Financial blog When Should My eCommerce Business Use a 3PL? Shopify Plus Commerce Evaluation Guide (Sponsored)
    This episode was brought to you by…  
    Shopify Plus
    Shopify merchants broke records over the BFCM weekend selling over $2.9 billion USD worth of goods across 175 countries, up from last year’s $1.8 billion. Over 1,000,000 merchants rely on the Shopify platform on days like Black Friday to scale and grow their business. Merchants don’t need to worry about their site crashing because Shopify takes care of the tech and merchants can focus on what matters. If you had a not-so-great BFCM, it might be worth considering whether you’re on the right platform. Shopify Plus have a handy Commerce Evaluation Guide that walks you through what questions to ask and what you need to consider when choosing the right commerce platform for your business. You can download the guide at shopifyplus.promo/commerce-guide.
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host: Jason Andrew from SBO Financial
    Jason is a chartered accountant and has over a decade of experience as a business and corporate advisor. He’s worked with businesses of all shapes and sizes from startups, scale-ups, corporates and government on a range of areas including M&A, financial strategy and performance improvement.
    He’s a Co-founder of SBO.Financial - an accounting and operational finance business that services high-growth businesses across the world. SBO was founded to bring financial control, clarity and governance to entrepreneurs and high-growth businesses, helping them with bookkeeping, cash flow, metrics and improving profitability. 
    As a numbers nerd, Jason is passionate about improving the financial literacy of entrepreneurs. He is the author of Stark Naked Numbers, regarded as the Barefoot Investor for entrepreneurs. You can contact Jason on LinkedIn.
    Contact Us
    Please contact us if you are: 
    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail nathan@12high.com.au. We look forward to hearing from you!

    For information regarding your data privacy, visit Acast.com/privacy

    • 39 min
    Email Automation. How to use it to optimise eCommerce ROI? | #004

    Email Automation. How to use it to optimise eCommerce ROI? | #004

    n this episode of Add To Cart, we are joined by Jason Anderson from Andzen to discuss email automation. In this episode, we dive into email automation to understand how to optimise it for the best returns. We dive into the differences between popular email platforms - particularly Klaviyo and Dotmailer. We hear some examples from retailers such as Eco and Muscle Republic. And we even find out how Nathan ended up as an active member in a gardening Facebook group. Weird. 
    Common questions answered in the podcast include: 
    What is the difference between email and marketing automation? What are the key automation you should start with for maximum return? Which email platforms should you consider for your eCommerce business? 
    Links from the episode 
    Mailchimp and Shopify break up eMarsys Top Independent Cross-Channel Campaign Management with Gartner Shopify Plus Commerce Evaluation Guide (Sponsored)
    This episode was brought to you by…  
    Shopify Plus
    Shopify merchants broke records over the BFCM weekend selling over $2.9 billion USD worth of goods across 175 countries, up from last year’s $1.8 billion. Over 1,000,000 merchants rely on the Shopify platform on days like Black Friday to scale and grow their business. Merchants don’t need to worry about their site crashing because Shopify takes care of the tech and merchants can focus on what matters. If you had a not-so-great BFCM, it might be worth considering whether you’re on the right platform. Shopify Plus have a handy Commerce Evaluation Guide that walks you through what questions to ask and what you need to consider when choosing the right commerce platform for your business. You can download the guide at shopifyplus.promo/commerce-guide.
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host: Jason Anderson from Andzen
    Jason Anderson is General Manager at Andzen: Brisbane’s leading Lifecycle Marketing agency. Jason’s major focus is on helping eCommerce brands boost their customer lifetime value using email marketing. With the right strategy, tools, and creative, Jason helps brands not only convert leads into buyers, and keep those customers for life. You can contact Jason on LinkedIn. 
    Contact Us
    Please contact us if you: 
    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail nathan@12high.com.au. We look forward to hearing from you!

    For information regarding your data privacy, visit Acast.com/privacy

    • 42 min
    Headless Commerce. Is it right for your eCommerce business? | #003

    Headless Commerce. Is it right for your eCommerce business? | #003

    In this episode of Add To Cart, we are rejoined by Josh Newport from Shopify Plus to discuss headless commerce. We quickly define what it is and then dive into the pros and cons of the headless model. We explore how retailers such as Koala and Adore Beauty have gone headless, Shopify’s position and how to get started to know if headless is right for your business. 
    Common questions answered in the podcast include: 
    What is headless commerce?What are the pros and cons of a headless model? How do you know if headless is right for your business?
    A full transcription of the episode can be found on the 12HIGH website. 
    Links from the episode 


    Koala headless case studyAdore Beaty’s headless customer driven modelShopify reaches 1b merchantsShopify breaks up with Mailchimp and launches inbuilt emailShopify Plus Headless Commerce Guide (Sponsored)
    This episode was brought to you by…  
    Shopify Plus. Our friends at Shopify Plus power some of the world's fastest-growing brands including JB HiFi, Koala and Kylie Cosmetics. The average growth rate for Shopify Plus customers is 126%. Massive! Shopify Plus has just released a really great Holiday Pre-Season Playbook which is well worth checking out. Visit shopifyplus.holiday/au to download the guide. Massive thanks to Shopify Plus for being the inaugural partner of Add to Cart.
    About your host: Nathan Bush from 12HIGH
    Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host: Josh Newport from Shopify Plus
    Josh Newport leads Merchant Engagement for Shopify Plus in the Asia Pacific region, working with some of the largest brands on the platform. Josh has previously led digital strategy in agencies and advised clients across marketing, search and social. You can contact Josh on LinkedIn. 
    Contact Us
    Please contact us if you: 
    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail nathan@12high.com.au. We look forward to hearing from you!
    Interested in more eCommerce news and insights? 
    Sign up for free to 12HIGH’s HIGHmail newsletter to receive regular eCommerce news. Highlights include the ‘This Month in eCommerce’ mail which updates you on everything you need to know to keep you up to date in the fast-moving world of eCommerce. Subscribe here.

    For information regarding your data privacy, visit Acast.com/privacy

    • 35 min

Customer Reviews

Leo - Scratch & Jotter ,

Killing it with the value.

The calibre of guest is awesome and Nathan asks the best questions. It’s like he’s taken the best people out for coffee to pick their brain for you. Brilliant.

I just finished listening to the finance episode. Absolute gold. Thank you so much.

martamituta ,

Poor audio quality

This podcast is good but the poor and inconsistent audio quality makes it really challenging to get through.

Renz Rigano ,

Good e-commerce based podcast

Decent podcast covering a large spectrum of e-commerce topics and great insights. This is a great podcast in which you can learn and pick up some good tips.

My only con is that it is too Shopify centric (they are a major partner which is understandable) in its content and would love to hear more regarding experts on WooCommerce, Magento etc as not everyone is across both.

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