Add To Cart Nathan Bush

In this episode of Add To Cart, our partner content is brought to you by Wayflyer who deliver eCommerce funding - built for growth. And joining me, their Co-founder and CEO Aidan Corbett - all the way from Ireland. In this episode we dive into how eCommerce founders can get access to short term finance in order to fuel growth - often in areas such as marketing and inventory, which can hold eCommerce businesses back without free cash flow. For those who haven’t heard of Wayflyer, they were founded in 2019 and today, have over 1,000 eCommerce customers all over the world. In this short amount of time, they have delivered $700m of funding for eCommerce businesses. They now have an office and a team in Sydney and have helped unlock growth for Australian eCommerce brands such as Stax, King Kong Apparel and Black Swallow. In this chat with Aidan we walk through the process for founders to access Wayflyer funding. The most interesting part for me is how they integrate with eCommerce platforms and ad networks to make qualified decisions on eCommerce businesses - it’s not your old school bank manager here. Additionally, offers get made in quick time and can be as little as a few thousand dollars. But even if you are not a founder, you’re going to get some great insights from the episode, tapping into Aidan’s global view across their clients. We dive into the types of customer acquisition costs retailers are seeing across the board, why TikTok is still a developing opportunity and how having cash flow frees you up for long term thinking and experimentation. 
Links from the episode:
Wayflyer
BionicGym
Questions answered:

What are the typical pain points or eCommerce hurdles that you find Wayflyer helping founders overcome? How do the commercials work from a retailer perspective? What retailers are you enabling globally and here in Australia? 
About your co-host: Aidan Corbett from Wayflyer
Aidan Corbett has a Bachelor of Engineering in Electrical Engineering from University College Cork and a Master of Business Administration from London Business School. After graduating from LBS in 2013, Aidan launched two start ups prior to Co-founding Wayflyer with Jack Pierse in 2019.
You can contact Aidan on LinkedIn
Please contact us if you: 

Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!

See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Amy Lynes, People Support Manager at Lush (aka the smelly soap shop). Lush has been selling those amazingly fragrant products for almost 30 years now and has 923 Lush shops in 52 countries worldwide - including some brilliant eCommerce stores of course. In Australia, Amy and her team look after up to 800 team members at a time across Australia and New Zealand ranging in responsibilities from retail to manufacturing to support office. Today, Amy and I dive into how a values based organisation is not only essential for attracting customers - but also attracting staff. We discuss some of Lush’s unique team benefits including fair pay, bonuses for everyone, 50% off product, getting your birthday off, and the very cool Employee Benefits Trust where employees own 10% of the company to ensure that decisions are always made for the right reason. And we also get to techniques for managing mental health, tips for recruitment and how to get regular feedback from your team. 

Links from the episode:
Lush
Workday Peakon
Shopify Plus and Desky (sponsored)
Packleo (sponsored)
Questions answered:
What are your top recruitment tips in the current climate?Are there any unique policies or workplace behaviours that you have at Lush to foster mental wellness and team loyalty?Why did Lush step away from social media?
This episode was brought to you by…  
Shopify Plus
Packleo
About your co-host: Amy Lynes from Lush
With expertise in employment law, employment relations, compliance and managing complex business projects, Amy’s  role as People Support Manager is diverse and also oversees the key functions of recruitment and safety. Throughout her time at Lush, she’s been driven by authentic leadership and having a genuine desire to see people reach their potential and achieve their goals inside or outside the company.
You can contact Amy at LinkedIn
Please contact us if you: 

Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!


See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Tom Hollings from Different Drop.  Tom is a self-confessed wine flirt whose passion turned into an eCommerce business.  With a focus on wines crafted by real people with a sense of adventure and authenticity, Different Drop unearths the best and most exciting drops from producers all over Australia and with some great tech know-how, makes them accessible to all. 
Links from the episode:
Amazon
Booktopia
Seth Godin
Wine Flirts and Wallflowers: The Different Drop Story | #162
Questions answered in the podcast:

What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… 
This episode was brought to you by…
eSuite
About your co-host: Tom Hollings from Different Drop
Tom Hollings spent the formative years of his career working alongside Australia’s finest artisan winemakers in companies including Cellarforce and Langtons, before taking the plunge in 2013 with his two best mates to launch Different Drop.  Different Drop is a digital platform making it easier than ever to explore the wine world and access the most exciting hand-crafted wines on the planet.  Nearly a decade on, with industry-leading tech and delivery, thousands of talented winemakers from every corner of the globe, and more than 30,000 happy customers, Different Drop has become the ultimate playground for Australian wine lovers!
You can contact Tom  at LinkedIn
About your host: Nathan Bush from eSuite
 
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you: 

Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!

See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Kate Collinson from Kate Collinson Consulting.  One of the most requested topics for us to cover is the impending change from Google Universal Analytics to Google Analytics 4.  So, to satisfy this need for knowledge around the topic, I immediately turned to eCommerce marketing extraordinaire and friend of the podcast Kate Collinson. Kate is an independent consultant and has worked with eCommerce brands including Nimble, Kat the Label, Vinomofo, The Memo and heaps more. As you’ll hear, Kate has written a comprehensive Google Universal Analytics course and is about to release her new course helping marketers get up to speed in Google Analytics 4. In this conversation we cover the change that you can expect between Universal Analytics and GA4, how to implement GA4 on your store and why the hell conversion rate has disappeared. The shock! The horror! 
Links from the episode:
Packleo (sponsored)
Shopify Plus and Milligram (sponsored)
Questions answered:
Why do retailers need to move over to GA4 asap?What is different about GA4 compared to Universal Analytics?What tips can you share for eCommerce managers who want to start getting familiar with GA4?
This episode was brought to you by…  
Shopify Plus
Packleo
About your co-host: Kate Collinson from Kate Collinson Consulting
Kate is an eCommerce consultant & growth marketer specialising in Shopify & Shopify Plus with over a decade’s experience in eCommerce. She’s often called a “digital Swiss army knife” by clients, with a wide skillset spanning data & analytics, digital and platform strategy, paid media and customer lifecycle marketing.  Kate works with retailers including The Daily Edited, Biome, Kat the Label and Juliette Hogan, using data-based insights to set monthly targets and grow their revenue year on year.
You can contact Kate at LinkedIn
Please contact us if you: 

Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!

See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Bill and Ed Ovenden, brothers who have established the bedroom brand, The Lad Collective. Founded in 2020, Ed and Bill have developed bed sheets that even bloody useless Australian males can use. Corner tags, magnetic clips, zip in pillow slips - it’s totally idiot proof. But jokes aside, there is a serious side - they’ve developed a version of the product which is registered with the NDIS - National Disability insurance scheme which even includes braille sewn in. 
Links from the episode:
TradeMutt
Manscaped
Get the Fort
Dr Squatch
No Limitations with Greg Robinson
Traction by Gino Wickman
Return to Better: The Refundid Story | #152
YouPay
Get Your Sheet Together: The Lad Collective Story | #160
This episode was brought to you by…
eSuite
Ed Ovenden from The Lad Collective
Ed and Bill Ovenden Co-founded The Lad Collective with the mission to improve the lives of Australian men through good sleep and cleanliness. What started out as a set of bed sheets designed for grubby lads like ourselves that are easy to put on the bed, and even easier to shop for, has evolved into a rapidly growing business servicing thousands of Aussies from all walks of life.
You can contact Ed at LinkedIn
Bill Ovenden from The Lad Collective
Ed and Bill Ovenden Co-founded The Lad Collective with the mission to improve the lives of Australian men through good sleep and cleanliness. What started out as a set of bed sheets designed for grubby lads like ourselves that are easy to put on the bed, and even easier to shop for, has evolved into a rapidly growing business servicing thousands of Aussies from all walks of life.
You can contact Bill at LinkedIn


See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Harry Sanders from StudioHawk, an SEO agency he started when he was just 17 years of age.  It is now the largest dedicated agency of its kind in Australia, employing more than 50 SEO specialists with over 300 clients including well loved eCommerce brands such as Officeworks, Flora & Fauna and Mecca.  Harry grew StudioHawk into the multi award winning company it is today, despite going through a period of homelessness along the way.  In this chat, Harry shares how a video game started his love affair with SEO, which SEO metrics are BS and which ones really matter and why information architecture is crucial to effective SEO.  We also find out what goes on at ‘Camp Hawk’ - there are birds involved…er…obviously.
Links from the episode:
Officeworks
Dentsu
Glassdoor
Amazon
Appliances Online
Retail Global
Medcart
Daily Jocks
Semrush 
The Good Guys
Shopify Plus and Crate & Barrel Singapore (sponsored)
Packleo (sponsored)
Questions answered:
How did you start your career in SEO aged 14 years?What are the major differences in how companies approach SEO since COVID?What do the best SEO briefs look like?
This episode was brought to you by…  
Shopify Plus
Signet
About your co-host: Harry Sanders from StudioHawk
Harry Sanders is the founder and director of Hawk Academy & StudioHawk, the largest dedicated SEO agency in Australia (and one of the largest in the world).  Starting from (very) humble beginnings, on his journey, Harry has been in Forbes 30 Under 30, named B&T’s Entrepreneur of the year, winner of the Australian Business award for Marketing Innovation, sits as a board member of AWIA (Australian Web Industry Association), and recently was awarded Best Large SEO Agency at the Global Search Awards all at the ripe age of 24.
You can contact Harry at LinkedIn

See acast.com/privacy for privacy and opt-out information.