Add To Cart: Australia’s eCommerce Show

Nathan Bush
  • 4.9 (61)
  • MARKETING
  • UPDATED FORTNIGHTLY

Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

  1. How to Fix Invisible Conversion Problems | #619

    2 DAYS AGO

    How to Fix Invisible Conversion Problems | #619

    Most ecommerce conversion work targets the same moment: the customer who is already close to buying. But the most expensive conversion problems happen before anyone adds anything to cart. That customer doesn't show up in your abandoned cart report. They just don't show up. In today's Playbook:  Your real conversion barrier is probably invisible to youThe best experience investments solve a functional and emotional problem at the same timeThe data you collect through the experience is worth more than any third-party signal you're buying Connect with Chloe De Winter  Explore NalaSMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    13 min
  2. The 80% Problem: How Incu Captures the Customers Who Don’t Buy | #618

    4 DAYS AGO

    The 80% Problem: How Incu Captures the Customers Who Don’t Buy | #618

    Shane Lenton, founder of The Wishlist, and Douglas Low, CEO of Incu, are tackling one of retail’s most overlooked problems: what happens after a customer walks into a store, and leaves without buying. Between them, they’ve seen both sides of the equation. Shane built his career inside omnichannel retail before launching a platform designed to unify online and offline intent. Doug has spent over two decades shaping Incu into one of Australia’s most respected retail experiences. And the insight they keep coming back to is simple. Retailers are obsessing over the 20% who buy, and ignoring the 80% who don’t. In ecommerce, every click is tracked, retargeted, and optimised. But in-store, most of that intent disappears the second someone walks out the door. That’s the “black hole” Shane refers to. Customers spend time, show intent, even try products… then vanish with zero follow-up or visibility. The opportunity isn’t marginal. Converting just a small percentage of those missed customers can unlock meaningful revenue growth across the entire business. Today, we’re discussing: Why in-store retail is still a “black hole” for customer data and lost revenueHow capturing in-store intent can unlock an extra 10%+ growth without more trafficThe difference between data-driven personalisation and real human relationshipsWhy most retailers struggle to deliver consistent service across locationsTurning staff intuition into scalable, trackable customer dataWhy first-party data is becoming retail’s biggest competitive moatHow AI will enhance retail teams, not replace themSMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    47 min
  3. Lessons in Scarcity and Live Commerce from Australia's Biggest Trading Card Store | #617

    6 DAYS AGO

    Lessons in Scarcity and Live Commerce from Australia's Biggest Trading Card Store | #617

    Grayson White, founder of Cherry Collectibles, has built Australia’s leading trading card business by doing something most ecommerce brands overlook: he turned shopping into entertainment and community into a growth engine. What started as a side hustle to make an extra $100 a week quickly evolved into a category-defining business, spanning ecommerce, live shopping, and physical retail. But the journey wasn’t linear. It included shutting the business down, nearly walking away, and betting everything to go all in. Today, we're discussing: How Cherry Collectibles started from a $0 opportunityWhy supply and demand drives everything in collectiblesThe rise of live shopping and “breaks” as entertainment commerceBuilding trust in an emerging categoryWhy physical retail is back (and stronger than expected)How to create a community that actually convertsThe future of live commerce and content-led sellingCherry is offering 10% off with code ‘ADDTOCART10’ for the first 100 users. Connect with Grayson Explore Cherry SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    47 min
  4. How to Sell in the Age of Agentic Shopping #616

    16 APR

    How to Sell in the Age of Agentic Shopping #616

    There’s a lot of noise right now around AI in ecommerce. Agentic commerce. AI checkouts. Bots buying on behalf of customers. It all sounds big. It all sounds important. And it all sounds like something you’ll deal with… later. But here’s the problem with that thinking: The biggest shift in Agentic Shopping isn’t happening at checkout. It’s happening the moment your customer opens ChatGPT and asks, “What should I buy?” And that moment is already here. In today's Playbook:  Why AI is becoming a new discovery channel How product data determines whether you get recommended Why AI is already influencing your revenue (without attribution) What leading operators are doing differentlyConnect with James Explore Shopify Shopify’s main episode HealthPost’s main episode Nutrition Warehouse’s main episode StudioHawk’s main episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    14 min
  5. Inside Chief Nutrition’s $1M/Month Ecommerce Engine Without Cutting Corners | #615

    12 APR

    Inside Chief Nutrition’s $1M/Month Ecommerce Engine Without Cutting Corners | #615

    Justin Babet, co-founder of Chief Nutrition, didn’t set out to build a $1M/month ecommerce brand. What started as a side hustle selling beef bars in a gym has evolved into one of Australia’s fastest-growing health food brands, now stocked in Woolworths, Coles, and scaling globally. With a background in tech startups (including selling JobAdvisor), Justin brought a “build, measure, learn” mindset into a category known for over-processing and shortcuts. The result? A brand built on trust, premium positioning, and a relentless focus on clean ingredients. Today, we’re discussing: How Chief Nutrition scaled from a side hustle to $1M/month ecommerceWhy creative volume beats “perfect ads”Performance vs brand: when to focus on eachBuilding a premium product in a price-sensitive marketThe power of subscriptions and loyalty programsHow UGC and influencer collabs drive new customer growthWhy “real food” is winning in modern ecommerceConnect with Justin Explore Chief  SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    48 min
  6. How to Use Emotion Over Features to Sell #614

    9 APR

    How to Use Emotion Over Features to Sell #614

    Most ecommerce teams are incredibly good at the rational stuff. Product pages. Checkout flows. Abandoned cart sequences. Free shipping thresholds. Everything is designed to squeeze a little more conversion out of customers who are already close to buying. But here’s the uncomfortable truth: that’s not where the decision is made. Buying decisions are emotional first, and rational second. The features, specs and pricing comparisons don’t create the decision. They justify it after the fact. In today's Playbook: Why most ecommerce brands over-invest in features instead of emotionThe difference between cognitive vs emotional brands, and why it mattersHow to identify your brand’s emotional defaultWhy you can’t create emotion, only amplify what already existsHow emotional storytelling at the top of funnel drives higher conversion without discountsConnect with Nick Explore IGU Global IGU’s main episode Scratch Pet Food’s main episode i=change’s main episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    15 min
  7. Why the US Isn't Always Your Best First Market with Stephanie Rogers | TransPerfect | #613

    7 APR

    Why the US Isn't Always Your Best First Market with Stephanie Rogers | TransPerfect | #613

    Stephanie Rogers, Retail Director at TransPerfect, has built her career helping global brands navigate one of ecommerce’s hardest challenges: expanding internationally without wasting time, money, or momentum. In today’s episode, we’re breaking down the difference between translation and true localisation, why “land and expand” beats going all-in too early, and how Australian brands can punch above their weight globally. Today, we're discussing: Why localisation beats translation every timeThe smartest way to choose your next international marketWhy Japan, Korea, Germany, and France are underrated opportunitiesThe biggest mistakes brands make expanding into the USHow to test markets without burning cashThe role of AI vs human expertise in localisationWhy internal training is the most overlooked growth leverHow brands can scale globally without building full local teamsConnect with Stephanie Explore TransPerfect SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    56 min
  8. Beyond Revenue: The Financial Framework Every Ecommerce Business Needs | #612

    5 APR

    Beyond Revenue: The Financial Framework Every Ecommerce Business Needs | #612

    Matt Byrne, founder of Day One Advisory, works with ecommerce brands every day as their outsourced finance function, helping Shopify businesses understand their numbers, improve profitability, and make better decisions. In today’s episode, Matt breaks down what actually matters behind the numbers. Not vanity metrics. Not revenue screenshots. But the core financial levers that determine whether a brand survives, scales, or quietly runs out of cash. Today, we're discussing: Why revenue is a vanity metric (and what to track instead)The three numbers every ecommerce founder must know: gross profit, contribution margin, and breakevenWhat “good” margins actually look like in ecommerce How to know if your paid ads are really working, or just burning cashThe biggest financial blind spot founders have when making decisionsThe right way to approach tax, cashflow, and avoiding the BAS shockWhy you should be paying yourself from day one (and how it changes everything)The truth about growth vs lifestyle, and what most founders are actually chasingConnect with Matt Explore Day One SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    50 min
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4.9
out of 5
61 Ratings

About

Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

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