The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.
Mastering Measurement Marketing with Mercer
How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you’re handpicking a few bits of data that you can make sense of, and simply letting the rest pass you by?
The fact is that understanding the data, and setting things up to effectively measure and interpret that data can be your video marketing secret weapon. So this is an episode you won’t want to miss.
Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.
In short, Mercer helps marketers know, trust, and grow their numbers.
How Socratic Questioning Leads Marketing
In this episode of the Engage Video Marketing Podcast we’ll dive into how Socrates can help us become better and successful video marketers.
The concept of Socratic Questioning is one that has been widely used in sociology, psychology and even in sales but it’s when we apply this concept to marketing that we can really discover true insight into a target audience’s pain, desires, and triggers that will lead them to take action through your marketing.
The Evolution of Video in Modern Business with Tyler Lessard
The role for video in modern business today in 2021 has never been more important. It’s no longer just about top of funnel video campaigns, advertising, and marketing with video, rather… video has become integrated into so much of the way we do business today. The way we communicate with prospects, educate our industry, and build relationships with our clients.
Join me in today's episode as we explore the evolution of video in modern business today with Tyler Lessard.
Tyler is VP Marketing at Vidyard where he helps sales and marketing teams embrace on-demand, one-to-one, and interactive video as a new way to connect with buyers. He's the co-author of the new book The Visual Sale, host of the Creating Connections show, and has been recognized by Demand Gen Report as one of the top Customer-Centric Marketers in B2B. Most importantly, he's the father of four wonderful children who inspire and teach him every day.
The Value of Video Strategy with Fiorella Cunha
What value does video strategy actually bring to the table? For a business choosing to work with a video company to produce their videos, how does the conversation change when the focus is on strategy first?
In today’s interview we’ll be exploring just that.
My guest today is a video strategist (and an awesome student of the Online Video Strategy Blueprint Program) who together with her husband run their own video production and strategy company based in Canada.
Fiorella Cunha is Co-founder and Video Strategist at Storia Photo Video. Where her main role is working with business owners in designing an effective video strategy which forms the foundation for all other aspects of video production and distribution. She also manages client accounts, production schedules and works to acquire and build new client relationships.
A Ryerson graduate with 22+ years of experience as a business owner, and 12 years of experience in the corporate universe prior to that, Fiorella is no stranger to the world of business, public relations, and the importance of constantly growing your client base and capturing your target audience in tailored and engaging ways. Storia’s focus today remains the client; and creating, producing, and distributing video content for businesses to help them leverage the power of video marketing.
The Pivot to Strategy with Joshua King
As video producers I think it’s so important for us to realise that our clients don’t actually want a video. What they really want is the results that the right video used in the right way will get for their business.
You wouldn’t board a train if there are no tracks laid, right? Or if the tracks were heading in the wrong direction!
The purpose of the train to get you to a destination. The train… just like a video is a vehicle to achieve a desired outcome.
My guest today is a video producer who understands the importance of this wholeheartedly… and it was this realisation that kicked off his own journey from video producer to video strategist which we’ll be exploring in today’s episode.
Josh got his start in video as a photographer for a local news station in Virginia. After studying journalism and international relations at university, he began a career in marketing and rediscovered his love for video. Today he serves as the communications director for a large church in Tallahassee, Florida, where he regularly uses the unique storytelling power of video. He also operates his own company, Joshua King Media, where he helps businesses plan the video they need to get the results they want. He also hosts his own podcast, The Video Strategist, where he shares advice and best practices for growing your business with video.
Death to the Corporate Video with Guy Bauer
In this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor?
Do all corporate videos basically fit the same mold?
My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch.
Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Umault’s goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn’t helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan.
Great for beginners and small business
I’m new to marketing, let alone video marketing but Ben clearly explains what you need to get started, plenty of tips and I learn something new every episode.
Having produced a comedy-drama video series for my stand-up comedy business, I was looking out for advice on how to market the six episodes. I found the advice very useful, and now the School of Hard Knock Knocks will be featured on Apple TV and Amazon Prime.
Polished, professional, positive!
I look forward to every episode of Ben’s podcast. He is your consummate professional – always positive, always inspiring, informative practical tips. Ben has a real love for his subject matter and a desire to see others succeed in the field of video marketing.