The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.
How to Produce Funny Sales Videos with Joseph Wilkins
I’m sure we all recognise the power in humour when it comes to engaging people through video but if you’re like me, the idea of trying to be funny in a corporate video makes me cringe, as I know that although it’s incredibly powerful it’s also incredibly hard to get right.
But getting this balance between humour and sales right is exactly what my guest today has achieved, and he’s built his company off the back of it.
My guest today is Joseph Wilkins - Founder of Funny Sales Videos.com and Host of the podcast How to Make a Video Go Viral.
Joseph Wilkins founded ProCreative Studios in 2000, an agency that produced infomercials, TV commercials and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet and Home Depot.
As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing "viral style" sales videos that entertain viewers into action.
With two decades experience, hundreds of millions of broadcast and online views and over $50 MILLION in tracked sales attributed to his content… Joseph clearly knows the secret to Funny Sales Videos and so I wanted to bring him on the show for you today.
How to Use Video to Create a Top Ranked Podcast with Luis Ryan Diaz
Let’s talk about podcasting and the power of long form audio…
Wait, hang on a minute. Isn’t this the Engage VIDEO Marketing Podcast?
Why yes it is… but with now over 2Million audio podcasts published globally and the industry continuing to grow each and every month what role can video play in building and scaling a top ranked podcast?
We’ll find out in today’s show.
Luis Ryan Diaz is an author, podcaster and entrepreneur.. His agency and consultancy, Podcast Domination, helps coaches, consultants and entrepreneurs launch and grow their podcasts with their white glove done for services and step by step mentorship programs. Outside of business, Luis is a die hard Yankees Fan and marketing nerd who loves learning how to move the needle in business and life.
Becoming the Optimized CEO in Your Business with Rick Mulready
Whether you are the entrepreneur or owner of your business or working for an employer - either way. What’s holding you back from being where you want to be, achieving what you want to achieve or having the impact that you want to have?
It’s not an easy question… but it is one that we’ll be addressing in today’s episode.
Rick Mulready is an online marketing expert, coach, speaker and the host of The Art of Online Business podcast. He’s an industry-leading authority on breaking down complex topics—like Facebook ads, automation and funnels—into bite-sized, actionable pieces for entrepreneurs and small businesses.
Mastering Measurement Marketing with Mercer
How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you’re handpicking a few bits of data that you can make sense of, and simply letting the rest pass you by?
The fact is that understanding the data, and setting things up to effectively measure and interpret that data can be your video marketing secret weapon. So this is an episode you won’t want to miss.
Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.
In short, Mercer helps marketers know, trust, and grow their numbers.
How Socratic Questioning Leads Marketing
In this episode of the Engage Video Marketing Podcast we’ll dive into how Socrates can help us become better and successful video marketers.
The concept of Socratic Questioning is one that has been widely used in sociology, psychology and even in sales but it’s when we apply this concept to marketing that we can really discover true insight into a target audience’s pain, desires, and triggers that will lead them to take action through your marketing.
The Evolution of Video in Modern Business with Tyler Lessard
The role for video in modern business today in 2021 has never been more important. It’s no longer just about top of funnel video campaigns, advertising, and marketing with video, rather… video has become integrated into so much of the way we do business today. The way we communicate with prospects, educate our industry, and build relationships with our clients.
Join me in today's episode as we explore the evolution of video in modern business today with Tyler Lessard.
Tyler is VP Marketing at Vidyard where he helps sales and marketing teams embrace on-demand, one-to-one, and interactive video as a new way to connect with buyers. He's the co-author of the new book The Visual Sale, host of the Creating Connections show, and has been recognized by Demand Gen Report as one of the top Customer-Centric Marketers in B2B. Most importantly, he's the father of four wonderful children who inspire and teach him every day.
I have been listening to Ben for a number of seasons and find his podcast very informative as well as entertaining thanks to the quality of guests he interviews as well as his own insights into the video marketing industry. There are also many how-to videos that Ben has created to be found on the various platforms. Highly recommend.
Great for beginners and small business
I’m new to marketing, let alone video marketing but Ben clearly explains what you need to get started, plenty of tips and I learn something new every episode.
Having produced a comedy-drama video series for my stand-up comedy business, I was looking out for advice on how to market the six episodes. I found the advice very useful, and now the School of Hard Knock Knocks will be featured on Apple TV and Amazon Prime.