When it comes to social media for business, it can be hard to know where to start.
From finding the right social network for your company, to sharing the right content and message, and responding to feedback both good and bad, it is an art that many business leaders find difficult to master.
It is in this world where experts like Kate Potter, social media consultant at Hughes PR, are called in to provide strategy and guidance.
Kate tells Rooster Radio that many businesses don't always realise that social media is a "long game" and requires ongoing commitment to get results.
Measuring the value of social media can be difficult but is crucial, she says.
Kate blends her social media skills with her background in PR and media monitoring, and talks about why monitoring both mainstream and social media is important for businesses.
Public relations, social media and media monitoring are all often called upon in times of crisis, and Kate shares her tips for managing the big PR issues. A warning - it can happen to any organisation.
Kate Potter, Digital and Social Media Consultant, Hughes PR.
Hosted by Apiro Consulting's Andrew Montesi and Tract Leadership's James Begley.
Connect with Rooster Radio:
For media, content and marketing services, visit: apiroconsulting.com
For leadership and and high performance services, visit: tractgroup.com.au