58 min

Ep 40 Inroads into a Creative Life IQ Meets EQ Podcast

    • Careers

In this episode, the discussion turns to creativity and the benefit of using the whole brain. Dr Cathryn Lloyd Founded Maverick Minds after experimenting with the intersection of creative, academic and business principles at one of London’s leading art and design universities. She realised that creativity and art could be used as a central methodology to solve complex business problems and inspire innovation within teams.
She has spent much of the COVID-19 lockdown period engaged in several online business collaborations, preparing to write the second instalment of The Story Cookbook, and embracing her artistic creativity.
She was named as a Finalist in the 2020 Letheridge Small Scale Art Award for her submission “There was a sense of peace”.
Cathryn’s fervent hope is that business does not ‘snap back’ into the previous incarnation of itself, and that collectively we embrace and embed the positive changes in the way we work and live, which have been fostered in response to the global pandemic, to create a better future.

In this episode, the discussion turns to creativity and the benefit of using the whole brain. Dr Cathryn Lloyd Founded Maverick Minds after experimenting with the intersection of creative, academic and business principles at one of London’s leading art and design universities. She realised that creativity and art could be used as a central methodology to solve complex business problems and inspire innovation within teams.
She has spent much of the COVID-19 lockdown period engaged in several online business collaborations, preparing to write the second instalment of The Story Cookbook, and embracing her artistic creativity.
She was named as a Finalist in the 2020 Letheridge Small Scale Art Award for her submission “There was a sense of peace”.
Cathryn’s fervent hope is that business does not ‘snap back’ into the previous incarnation of itself, and that collectively we embrace and embed the positive changes in the way we work and live, which have been fostered in response to the global pandemic, to create a better future.

58 min