11 min
EP61: "I made this for you. Do you want it?" The Mark Butler Show
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- Business
I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve.
I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve.
11 min