42 min
Episode 63: Presenting Complex Content in Global Selling Sales Intelligence Weekly
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- Business
In this global economy, conducting business across borders is inescapable, especially with the convenience of virtual platforms.
But do people from different cultures process information differently? When presenting to a culturally diverse audience, do you need to simplify complexity, or include additional details?
As sellers, we must understand how our buyers process our presentations and other assets we share with them during the buyer’s journey.
In this global economy, conducting business across borders is inescapable, especially with the convenience of virtual platforms.
But do people from different cultures process information differently? When presenting to a culturally diverse audience, do you need to simplify complexity, or include additional details?
As sellers, we must understand how our buyers process our presentations and other assets we share with them during the buyer’s journey.
42 min