Everyday VOpreneur with Marc Scott Marc Scott

Marc Scott discusses five important changes that have occurred on LinkedIn in 2024.
He highlights the new 'People You May Know' feature on the profile page, the limitation on personal notes for free users, the introduction of AI capabilities for premium users, the changes to hashtags, and the impact of posting external links.
He also mentions a bonus feature, which is the potential introduction of a video feed on LinkedIn. These changes have significant implications for voice actors using LinkedIn for marketing their business.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The 'People You May Know' feature on the LinkedIn profile page is a helpful tool for finding new leads, but its effectiveness depends on how you use LinkedIn for your voice over business.
LinkedIn now limits free users to five personal notes per month, but you can still send connection requests without a personal note and follow up with a message after the request is accepted.
Consider upgrading to a premium LinkedIn profile to access AI capabilities that can assist with messaging, content creation, and personalized messages for celebrations.
Hashtags on LinkedIn are being phased out as AI technology is used to determine the content of posts and push them to the right audience. Focus on including relevant keywords in your posts instead.
Posting external links on LinkedIn can reduce organic reach, so consider uploading videos and content natively to the platform to maximize visibility.
LinkedIn is testing a video feed feature, making it a potential platform for video creators to explore and share their content.

Mandi Kaye joins Marc Scott to discuss AI Image Generation and how voice actors can use it in their marketing efforts.
Mandi shares her experience and insights on using various AI tools for image generation, including Dall-E, Ideogram and Leonardo.
They discuss the evolution of AI technology, the benefits and limitations of different tools, and the importance of prompts in generating desired images.
Mandi shares how she uses AI image generation to create social media posts and marketing materials for her voiceover business. She explains that she starts by writing the text she wants to accompany the image and then asks ChatGPT to generate an image that matches. She iterates on the generated images until she finds the perfect one.
Mandi also discusses the importance of creating detailed prompts to get the desired results. She shares examples of prompts she has used and emphasizes the need to be specific and thorough.
Potential concerns about using AI-generated content is also discussed.

CONNECT WITH MANDI KAYE
Mandi Kaye Website - https://mandikaye.com
Mandi Kaye on Instagram - https://www.instagram.com/themandikaye
Mandi Kaye on LinkedIn - https://www.linkedin.com/in/mandisorensen
 
Marc Scott on Instagram - @marcscott


AI RESOURCES MENTIONED IN THIS EPISODE
Dall-E - https://chat.openai.comCanva - https://canva.comMidjourney - https://www.midjourney.comAdobe Firefly - https://firefly.adobe.comIdeogram - https://ideogram.aiLeonardo - https://leonardo.ai
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
AI image generation offers exciting possibilities for voice actors.
Different AI tools have different strengths and weaknesses, and it's important to choose the right tool for the desired outcome.
Prompts play a crucial role in generating desired images, and experimenting with prompts can lead to better results.
AI image generation can be used for various applications, such as creating quote graphics and social media graphics for voiceover businesses. AI image generation can be used to create social media posts and marketing materials for businesses
Writing detailed prompts is crucial to getting the desired results from AI image generation
AI-generated content should be used with real content to avoid any potential issues
AI image generation can save time and help with brainstorming and ideation
 

In this conversation, Marc Scott interviews Anne Ganguzza, an award-winning demo producer and voiceover coach.
 
They talk about the trend of authentic and conversational voice over reads, using the example of the popular Poppi Superbowl commercial. Anne emphasizes the importance of channeling authenticity and creating a story in voice over performances. They also touch on the need to avoid sounding robotic or formulaic in voiceover work.
 
The conversation explores the evolution of eLearning voice over and the importance of creating engaging and human-like voices in eLearning courses.
 
The potential of AI technology in voiceover is discussed, with an emphasis on adapting to and embracing AI for business success. The concept of passive income through AI voices is explored, along with the nuances and challenges of corporate narration. The skepticism towards AI voices and the importance of trust in voiceover are highlighted. The conversation also touches on the role of regulation in AI and the value of engaging voices in corporate narration. The potential for hosting AI voices and the impact of AI on legislation are considered.
 
Anne Ganguzza and Marc Scott discuss various topics related to podcasting. Anne shares her experience with different podcasting tools and recommends using AI tools like Copy AI and Podium for podcast transcription and summaries.
 
Anne provides valuable tips for successful demo sessions, emphasizing the importance of relaxation, authenticity, and preparation. 

CONNECT WITH ANNE GANGUZZA
Anne Ganguzza Website - https://anneganguzza.com
VOPeeps - https://vopeeps.com
VO Boss Podcast - https://voboss.com
Anne Ganguzza on X - https://twitter.com/aganguzza
Anne Ganguzza on Instagram - https://www.instagram.com/aganguzza
Anne Ganguzza on YouTube - https://www.youtube.com/c/anneganguzza
 
Marc Scott on Instagram - @marcscott


RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Key Takeaways
Taking care of one's health is important for overall well-being and can positively impact voice over performance.
Authentic and conversational voice over reads are trending in the industry.
Voice actors should focus on channeling authenticity and creating a story in their performances.
Avoid sounding robotic or formulaic in voiceover work to stand out and connect with the audience. E-learning has evolved to become more engaging and conversational, with a focus on creating human-like voices to keep learners interested and motivated.
Voice actors can embrace AI technology by adapting it for their business, offering both their acting voice and a protected synthetic voice to clients.
Engaging and human-like voices are crucial in corporate narration, as they help maintain the audience's attention and effectively deliver the intended message.
While AI voices have made significant advancements, there is still skepticism and a lack of trust in their authenticity and quality.

In this conversation, Marc Scott chats with the V123 Pros, Katherine Tole and Natasha Marchewka.
They address issues such as the relationship between voice actors and online casting platforms, the importance of understanding the Voice123 algorithm, and the effectiveness of upgrading membership tiers.
They also discuss the role of audition Likes in improving visibility and the importance of strategic auditioning.
The conversation highlights the need for voice actors to adapt to changes in the industry and stay informed about the latest trends and features of online casting platforms.
The V123 Pros also dig into keywords and tagging, search optimization, AI on Voice123 and much more.
CONNECT WITH THE V123 PROS
V123 Pros Course - https://www.v123pros.com/a/8l4bg 

V123 Pros Accountability Program - https://www.v123pros.com/accountability
Katherine Tole Website - https://katherinetole.com
Natasha Marchewka Website - https://natashamarchewka.com
 

Marc Scott on Instagram - @marcscott


RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
Key Takeaways from this Episode
Upgrading membership tiers may not necessarily improve a voice actor's ranking or percentage on Voice123.
The number of likes and the ratio of liked auditions to total auditions play a significant role in a voice actor's success on Voice123.
Voice actors should be strategic in their auditioning, focusing on their strengths and targeting specific genres and voice styles.
Understanding the Voice123 algorithm and using relevant keywords and filters can improve a voice actor's visibility on the platform.
Stay updated on the latest trends to ensure your samples are relevant and appealing to clients.
Use keywords that people are actually searching for.
Choose the membership tier that aligns with your language, demographic, and voice style to optimize your auditions and opportunities.

Sometimes it's good to get out of the voice over booth and actually meet people... face to face... in real life!! Haeley Porter has been making in-person networking a bigger part of her overall marketing strategy for a while now and it's really paying off in multiple ways.
In this episode she shares some networking wins, experiences with her local Chamber of Commerce, a story about a poker game with Mr Beast, the archetypes you'll find at networking events, and of course, some good old fashioned strategies, tips and tactics for how to improve your in-person networking game.
Enjoy this episode and all it has to offer.
CONNECT WITH HAELEY PORTER ONLINE
Haeley Porter Online - www.haeleyporter.com
Haeley Porter on LinkedIn - www.linkedin.com/in/haeleyportervoiceover
Haeley Porter on Instagram - https://www.instagram.com/haeleyporter_voice/

Marc Scott on Instagram - @marcscott


RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Imagine my surprise when I showed up to watch The Famous Online Casting Panel at VO Atlanta recently and found Jay O'Connor, the Interim CEO of Voices.com sitting on stage preparing to take questions.
The panel did NOT disappoint.
Thank you, J. Michael Collins for organizing it, and the Anna Collins for making it a part of the VO Atlanta lineup.
A lot of voice actors have some pretty strong feelings about Voices[dot]com (myself included), and most of those feelings are not positive. Previous management seemingly did everything humanly possible to alienate the voice over community... their very customers... through unethical business practices.
Many top talent abandoned the site, and representatives from Voices[dot]com were basically ousted from participating in industry events.
Is that about to change?
I'll confidently say, a first step has been taken.
In this episode, I share a few thoughts and takeaways from the panel, along with a cautious optimism for changes to come that started with an apology to the community from the CEO.


RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult