Future Fuzz - The Digital Marketing Podcast Justin Campbell

Summary

In this episode, Guy Rubin, CEO of Ebsta, discusses the concept of revenue intelligence and the importance of clean and consistent data in driving revenue. He shares insights from the 2023 benchmark report, highlighting the challenges faced by sales teams and the impact of slippage in the sales pipeline. Rubin also emphasizes the need for effective lead qualification and engagement with the buying committee. Additionally, he discusses the benefits of building a successful partner program and the lessons learned from mistakes and achievements.



Takeaways


Revenue intelligence is about understanding the signals that influence revenue and relies on clean and consistent data.
Slippage in the sales pipeline can significantly impact win rates, and top performers are more effective at qualifying leads and engaging the buying committee.
Building a successful partner program requires integrating your product or service into the partner's core offering and providing ongoing support.
Learning from mistakes and achievements is crucial for growth and success in business.



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Summary

Tom Byrne, CEO of RocketMill, discusses the unique
employee-owned structure of the agency and its acquisition by PMG. He explains
how being employee-owned created a strong culture and sense of belonging within
the agency. Tom also highlights the importance of AI in the agency ecosystem
and how RocketMill is using AI to enhance their operations and provide value to
clients. Additionally, he shares his personal experience with dyslexia and how
it has shaped his perspective and approach to business.

About Tom

Tom Byrne is CEO of RocketMill, an integrated
full-service, digital-first agency. With a career in data-driven performance
marketing spanning over 16 years, Tom leads the business of +200 people
offering expertise across data and analytics, media, digital experience and
creative services. He is responsible for developing and maintaining the
company's unique culture and identifying new areas of growth and acquisition.

Takeaways

- Employee-owned businesses can create a strong culture
and sense of belonging within the organization.

- AI is becoming increasingly
important in the agency ecosystem and can provide value to clients through
automation and data analysis.

- Dyslexia can bring unique
perspectives and skills to business, such as pattern recognition and tenacity.

- Language should not be
commoditized, and genuine human communication is essential in building
relationships and trust.

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Summary



Entrepreneur Joe Allan's business was acquired by First Mile, a waste collection company in the UK, shares his journey and insights into the waste management industry. He discusses the challenges businesses face in waste collection, the importance of recycling, and the need for transparency in the industry. Joe also talks about the marketing and sales strategies that have contributed to the company's growth. He highlights the opportunities in working with large corporates and national retailers, as well as the future plans for expansion.



Takeaways


Businesses in the UK have to pay for waste collection and can choose between private waste collection companies or the council.
First Mile focuses on providing better service and recycling options for businesses, especially in city centers where traditional waste companies often prioritize convenience over sustainability.
Organic growth and word-of-mouth referrals have been the biggest drivers of First Mile's success.
The company aims to expand nationally and become a leader in the waste management industry, focusing on transparency, data-driven solutions, and customer value.



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https://www.linkedin.com/in/justinsalessource/

Ben Gutkovich from Superlinked discusses the value of vector embeddings and how they can be used to personalize and improve user experiences. He explains that while large tech companies have been using vector embeddings for years, smaller organizations have been slower to adopt the technology due to cost and technical complexity. Superlinked aims to make vector embeddings more accessible by providing tools and infrastructure for developers and data scientists. Ben emphasizes the importance of research and community building in gaining trust and educating potential customers. He also discusses the role of influencers and the involvement of different stakeholders in the decision-making process.



Takeaways

- Vector embeddings can improve user experiences by providing personalized and relevant recommendations.

- Smaller organizations have been slower to adopt vector embeddings due to cost and technical complexity.

- Superlinked aims to make vector embeddings more accessible by providing tools and infrastructure for developers and data scientists.

- Research, community building, and engaging influencers are important strategies for gaining trust and educating potential customers.



For more information visit www.superlinked.com and also read more about Superlinked recent round of funding!



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https://www.linkedin.com/in/justinsalessource/



Future Fuzz - The Digital Marketing Podcast#podcast #futurefuzz #digitalmarketing #B2B

In this conversation, Justin Campbell interviews Jo Spindler from UNDO, a company focused on carbon removal through enhanced rock weathering. They discuss the uniqueness of UNDO's approach and the benefits of enhanced rock weathering in permanently removing carbon dioxide from the atmosphere. They also explore the different stakeholders and customers of UNDO, including individuals, businesses, farmers, scientists, and quarries. Jo emphasizes the importance of storytelling in marketing and creating a community of climate pioneers. They conclude by discussing future plans and funding for UNDO.



Takeaways




UNDO specializes in carbon removal through enhanced rock weathering, a nature-based process that permanently locks away CO2 from the atmosphere.
Enhanced rock weathering has the potential to remove four billion tonnes of CO2 from the atmosphere every year if scaled correctly.
UNDO's customers include individuals, businesses, farmers, scientists, and quarries, each with their own unique motivations and benefits from carbon removal.
Storytelling is a key component of Undo's marketing strategy, focusing on the impact and co-benefits of their carbon removal process.
UNDO is a for-profit organization aiming to scale globally and work with early adopters to achieve global carbon removal targets.



Visit www.un-do.com for more information on this amazing company!



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https://www.linkedin.com/in/justinsalessource/



Future Fuzz - The Digital Marketing Podcast#podcast #futurefuzz #digitalmarketing #B2B

In this podcast episode, Justin Campbell interviews James Marscheider, the CMO of evaluagent. They discuss various topics related to digital marketing and the role of AI tools in the industry. James shares his favorite AI software, including ChatGPT, and highlights the benefits of using it for research and content creation. They also discuss the importance of compliance in industries such as financial services and the challenges of selling to traditional banking institutes. James explains evaluagent's growth strategy, including their focus on inbound leads, outbound activities, and building partnerships. They also touch on evaluagent's plans for expansion, particularly in the North American market.



Takeaways


AI tools like ChatGPT can be valuable for research and content creation.
Compliance is crucial in industries like financial services.
Building partnerships and referral programs can be an effective way to grow a business.
Expanding into new markets, such as North America, can provide growth opportunities.
Targeting the right customers and focusing on quality rather than volume is key in sales and marketing.



About James

James accomplished, numbers driven marketing professional with broad experience across the marketing mix, encompassing strategic planning, market intelligence, product development, brand management, direct-marketing, PR, channel development and sales enablement. James brings creative, innovative, enthusiastic and forward-thinking leadership and am focused on achieving continuous, improved business performance.



Follow James here:

https://www.linkedin.com/in/jamesmarscheider/

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/



Future Fuzz - The Digital Marketing Podcast#podcast #futurefuzz #digitalmarketing #B2B