60 episodes

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. 

Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.

Plus, they’re doing it all alone. 

Until now.

Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.

I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.

So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... 

This is going to be raw and unfiltered, zero b******t. 

So take a deep breath, strap yourself in, and let’s get started.

Geronimo Unfiltered TBC Studios

    • Business
    • 5.0 • 34 Ratings

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. 

Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.

Plus, they’re doing it all alone. 

Until now.

Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.

I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.

So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... 

This is going to be raw and unfiltered, zero b******t. 

So take a deep breath, strap yourself in, and let’s get started.

    The Team Handbook: What It Is and WHY Your Studio Needs It

    The Team Handbook: What It Is and WHY Your Studio Needs It

    There is only ONE document that is going to ALIGN your team and BOOST team culture.

    It’s the Team Handbook.
    I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area.

    This handbook is your key to:

    Aligning your team: Get everyone on the same page, ensuring consistency across ALL trainer sessions.
    Boosting team culture: Build a team that cares about the studio just as much as you do.
    Creating accountability: Empower your trainers and hold them to the Handbook standards.

    You’ll hear: 

    What’s on the FIRST PAGE of our handbook (this is the exact inspo you need to get started… no more getting stuck on where to begin)

    Prompts to craft YOUR unique mission statement

    The page that will make your team start WANTING to take accountability 

    … and a whole lot more 

    And what’s even better? If you write up a draft handbook in the next 30 days… I’ll give you feedback for free. Message me at @hey.doza.
    If you need some inspiration, grab our Handbook framework here.

    Books mentioned:

    BE 2.0 by Jim Collins

    Good to Great by Jim Collins

    Built to Last by Jim Collins


    WANT MORE:

    To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here


    Find out more about working with Geronimo at thegeronimoacademy.com


    Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

    • 32 min
    How YOU Can Become a Better Coach & Does QLD Origin Coach Josh Hannay Have Any Regrets?

    How YOU Can Become a Better Coach & Does QLD Origin Coach Josh Hannay Have Any Regrets?

    Last week we played Part One of our Episode with Josh Hannay who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. 

    Not only that, but he is a QLD Origin Coach and they’ve just SMASHED the Blues 38-10 in the opening match. 

    In this episode, we spoke about how to get your team to win even if the odds are against them, the pressure of being a coach and what actually sets the people who make it, apart. 

    Today we’re back with Part Two where we give you some tactical advice you can apply so that you can coach your team better but also create a culture where high performance thrives. 

    You’ll hear: 

    How to Have TOUGH conversations when people aren’t performing 

    Why you should NEVER use the word ‘Good’ 

    The Two Pillars that set apart winning and losing teams 

    … and a whole lot more 

    Listen to Part 1 Here 
    Apple
    Spotify 

    WANT MORE:

    To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here


    Find out more about working with Geronimo at thegeronimoacademy.com


    Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

    • 31 min
    How to Set Your Team Up to Win with NRL Coach Josh Hannay

    How to Set Your Team Up to Win with NRL Coach Josh Hannay

    What can we learn from a PROFESSIONAL Coach?

    This week we’re joined by Josh Hannay, who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. We wanted to know what it really takes to coach and train at an elite level and what ‘clues’ performers at this level leave for the rest of us. 

    We get really unfiltered in this one and had to split the episode up into two parts, so if you love this and you want to know how to have tough conversations and what it really takes to be a great leader make sure you hit follow so you don’t miss Part Two! 

    You’ll hear: 

    How to Get Your Team (and yourself) to WIN when EVERYTHING is stacked against you 

    The secret ingredient for long-term success, even more critical than winning itself

    How Josh got into coaching and the moment that it almost DIDN’T happen  

    What sets people apart who make it … and those that don’t 

    … and a whole lot more 

    WANT MORE:

    To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here


    Find out more about working with Geronimo at thegeronimoacademy.com


    Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

    • 42 min
    How to Go From 2-3 Leads a Week to 2-3 Leads a Day

    How to Go From 2-3 Leads a Week to 2-3 Leads a Day

    Are your leads a problem?

    Do you either have not enough of them OR the ones you have are rubbish quality? 

    Today I’m going to be talking to you about how to fix this, and the reason I’m doing THIS particular episode and giving you everything you need to fix it (for free) is because in FB Groups lately the only posts I’m seeing are people shutting down OR people getting ripped off by their ads agencies and STILL having lead issues, so I want to do something about it. 

    When we look at people’s accounts there are usually 3 things that we see straight away that are the key reason things aren’t working, the best news about these three things. They’re pretty easy to fix (in fact you can do it within 7 days) AND I’m going to give you the step by step on how. 

    You’ll hear: 

    How to tell if you’re currently wasting money on your ads 

    Why you keep getting terrible leads, and how to fix it

    How you can get MORE of your perfect members who actually want to pay you money

    The questions your ad agency needs to be able to answer 

    … and a whole lot more 

    If you want to get rid of your ads agency and get access to what we KNOW is working right now in the industry, all of the templates, scripts and support you need to not only generate 2-3 leads a DAY but also know how to convert them join the academy here for $100 a week.

    Be quick as prices will go up, If you’re not sure if this is your right next step or if you have a lead problem reach out at @hey.doza

    Listen to our episode where I break down gym math and 6 profit levers you can pull in 2024 on Apple and Spotify 

    WANT MORE:

    To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here


    Find out more about working with Geronimo at thegeronimoacademy.com


    Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

    • 45 min
    850 Members & 2.3% Churn Rate: Tribe's Owner Reveals His Game-Changing Strategies

    850 Members & 2.3% Churn Rate: Tribe's Owner Reveals His Game-Changing Strategies

    If you had the opportunity to meet with the GREATEST NRL Coach for business advice but you had to pay $10k for 30 minutes, would you do it?

    Mark Capelin (also known as Cappo), owner of Tribe Social Fitness did and it’s one of the MANY things that sets him apart and makes him far from the average. Having reached ELITE studio status, Cappo has 850 ENGAGED members with a churn rate of 2.3% and he’s determined to get that EVEN lower. 

    You’ll hear: 

    The incredible story of how Cappo set up his first studio

    One thing you need to do IMMEDIATELY when you start your first gym (it’s going to save you SO much time and stress)

    2 UNBELIEVABLE stories from his meeting with the NRL Coach that changed the way he ran his WHOLE business… 

    The three big things Cappo swears by to free up his time and focus on the big picture

    Cappo's unconventional hiring method that keeps his staff staying with him for the LONG-HAUL

    … and a whole lot more 

    Check out Tribe Social Fitness on IG @tribesocialfitness or www.tribesocialfitness.com

    WANT MORE:

    To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here


    Find out more about working with Geronimo at thegeronimoacademy.com


    Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

    • 1 hr
    ANSWER: 3 Steps to Save Your Studio and Get BACK on Top

    ANSWER: 3 Steps to Save Your Studio and Get BACK on Top

    So you listened to the last episode and you are READY to GET OUT of the death spiral and BACK into making a profit and LOVING your studio.

    The good news is that there are THREE things, you can work on TODAY that will get you back on track and become a LEADER in your field, just like Liv.

    The even better news? It only takes 6 weeks.

    You’ll hear: 

    Why following the advice of your HQ is LOSING YOU MONEY and what to do instead

    The investment you NEED to make to INCREASE your profit (and they’ll pay for themselves)

    A REAL story about a client who followed these steps and is the owner of TWO successful studios growing month-on-month

    … and a whole lot more

    Watch along at home with the video version here.
    Get your FREE GROWTH GAME PLAN for your gym or fitness studio here. DO NOT MISS THIS.

    WANT MORE:

    To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here


    Find out more about working with Geronimo at thegeronimoacademy.com


    Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

    • 21 min

Customer Reviews

5.0 out of 5
34 Ratings

34 Ratings

Camxv1980 ,

Relevant to all business owners

Love this. Thank you! Looking forward to the next episodes. If you are a business owner, or thinking about being one, even if you aren’t in the health industry, this podcast will help you shortcut all the irrelevant stuff. Great that something like this is out there!

coach connie twy ,

All the nuggets

Been missing your guys voices!

Love the little short easily digestible episodes full of true Geronimo gold nuggets. So many awesome takeaways and reminders for gym owners and managers. Keep the episodes coming!

SK_788 ,

Nice one!

Great content. Really interesting stuff. Keep them coming

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