Geronimo Unfiltered TBC Studios

I am giving away everything for free in this episode. Including something Sophie is going to be VERY upset about when she finds out

You NEED to listen to this episode because today I’m talking about some of the tips and strategies that we give our clients in the MILLION DOLLAR STUDIO program (it doesn’t get much better than this).

Make sure you stay tuned til the end to hear my secret bit of advice (usually we charge for this…) and the steps you can take if you’re a studio that needs to get unstuck ASAP OR if you’re a studio that is ready to put your foot on the accelerator.

You’ll hear: 

How to capitalise on a downturned market (BIG tip revealed here🤫)

Why your ads STILL aren’t working…

How to be like Mike and Paul and hit 70% conversion rates on PAID leads for a PAID trial

… and a whole lot more 

Prefer watching to listening? Check out the video version of the podcast here.

Queue up these episodes next:
➡️THIS is What’s Stopping You From Being a High Performer with NLP Coach Kylie Ryan
➡️The REAL Reason You Can’t Bring Yourself to Call The Leads with Mindset Coach Kylie Ryan
➡️Triple Your Growth by Hiring THIS Staff Member
➡️How to Set Your Team Up to Win with NRL Coach Josh Hannay
➡️850 Members &2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies
➡️The Team Handbook: What It Is and WHY Your Studio Needs It

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here


Find out more about working with Geronimo at thegeronimoacademy.com


Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

There is data that shows that people are MORE likely to stack supermarket shelves or drive an Uber on the weekend so they DON’T have to get rid of their gym membership and sauna sessions. 

So where are these members? And how can you get them into your studio?

Every quarter we like to look at what the data and trends are telling us about the industry so that our clients can continue to stay ahead of the curve, and the four things we found this month were SO good I couldn’t not share them with our Geronimo Unfiltered fam as well. 

If you are currently feeling like everything is getting a bit harder, that people are stopping to spend and you can sense a wave of cancels or suspensions coming … this episode is going to help you not just stop those in their tracks but bring a WHOLE new wave of members through the door as well. 

You’ll hear: 

How to capture an ENTIRELY new market that you’ve probably never thought of 

The $7 TRILLION DOLLAR Industry that you can ‘add on’ to your memberships with minimal overheads (EVEN if you’re a franchise) 

What you can do to make sure your studio is the one thing that people don’t want to cancel 

Why ads aren’t performing for you at the moment and what you can do instead 

… and a whole lot more 

Prefer watching to listening? Check out the video version of the podcast here.

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here


Find out more about working with Geronimo at thegeronimoacademy.com


Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

On today’s episode, we are answering YOUR questions.

Tune in and you’ll hear:

01:29 - Whether you should keep investing in your struggling studio (of a certain brand…) OR rebrand to something sexier?

02:56 - Effective time management strategies if you are someone who struggles to keep to their tasks

08:25 - How you can make sure that your revenue growth doesn’t lead to MORE expenses  

12:02 - How to track your profit effectively and the HUGE problem that can come from failing to do this

13:50 - Tips for maintaining a healthy cash flow so that you can finally have financial balance in your business

15:42 - How to get your team on board with hitting targets

18:13 - Ways to stop second-guessing yourself and build CONFIDENCE in your decision-making

21:46 - Strategies to help you spend time working ON your business rather than on the day-to-day management

31:41 - Our 5 non-negotiable daily habits that ENSURES we nail our weeks, every week

… and a whole lot more 

Listen to these episodes for more indepth answers and strategies:
➡️ 850 Members & 2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies
➡️ Triple Your Growth by Hiring THIS Staff Member
➡️ How to be a Better LEADER
➡️ Why Outsourcing your Confidence is the FASTEST Way to Close your Business

Prefer watching to listening? Check out the video version of the podcast here.

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here


Find out more about working with Geronimo at thegeronimoacademy.com


Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

What do you do when a member cancels their subscription?

Do you a) put through the cancellation and move on with your life OR b) are you willing to give this tactic a go that might just get them to stay?

Team, we’re coming into a new season and we all know what that means - cancellations begin to rise as motivation dips. 

But it doesn’t have to be this way. We have a powerful FORMULA that not only has the power to change their minds, BUT even if they do - you’ll be able to replace them instantly.

And it ALL happens in the Exit Interview.

You’ll hear: 

THE Exit Interview script (spoiler: it’s a gamechanger)

The most powerful question you can ask that 9 times out of 10 will save the cancellation

The secret offer that will bring them back in 3 months and cost you NOTHING!

The real reason why people aren’t ever going to re-sign with your gym…


… and a whole lot more 

Want to stop your members from even wanting to cancel? Check out our episode on How to Bring a Member BACK from the Brink of Cancellation here.


WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here


Find out more about working with Geronimo at thegeronimoacademy.com


Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member?

It’s time to curate the community at your gym because news flash, just because you own a gym… doesn't mean you have a community. You just have members.

In today’s episode, we’re talking about how to differentiate your GYM from the one across the road. We’re breaking down the 5 types of members you have in your studio right now, how to identify them and how to get them MORE involved in your studio. And of course, we have a storytime about when we had to kick members OUT of the studio and cancel their memberships.

You’ll hear: 

The group of members in your gym that are at the HIGHEST risk of cancelling without warning (these NEED to be on your radar asap)

How to kick members out of your studio without creating a fuss

Why cancelling someone’s membership can SAVE you from the annoying as f*ck members who will try to get a refund out of you

The text messages we sent to members to guarantee they would be back

… and a whole lot more 

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here


Find out more about working with Geronimo at thegeronimoacademy.com


Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

There is only ONE document that is going to ALIGN your team and BOOST team culture.

It’s the Team Handbook.
I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area.

This handbook is your key to:

Aligning your team: Get everyone on the same page, ensuring consistency across ALL trainer sessions.
Boosting team culture: Build a team that cares about the studio just as much as you do.
Creating accountability: Empower your trainers and hold them to the Handbook standards.

You’ll hear: 

What’s on the FIRST PAGE of our handbook (this is the exact inspo you need to get started… no more getting stuck on where to begin)

Prompts to craft YOUR unique mission statement

The page that will make your team start WANTING to take accountability 

… and a whole lot more 

And what’s even better? If you write up a draft handbook in the next 30 days… I’ll give you feedback for free. Message me at @hey.doza.
If you need some inspiration, grab our Handbook framework here.

Books mentioned:

BE 2.0 by Jim Collins

Good to Great by Jim Collins

Built to Last by Jim Collins


WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here


Find out more about working with Geronimo at thegeronimoacademy.com


Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza