28 min
How To Run A Successful End Of Financial Year Sale Scale My Ecommerce Store
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- Marketing
As we approach the end of financial year, you may be considering running a clearance or flash sale (affectionately known as an EOFYS).
There’s the temptation to reduce how much you need to count during your stock-take.
Or to get a few quick sales over the line before having to pay the tax man.
There are many benefits to running an EOFYS: You can sell off end of season or last season’s stock. Clear slow-selling lines or odd or less popular sizes. Encourage new customers to trial your products for the first time by retargeting people who have visited specific product pages in your online store. Or you can reward existing loyal customers or re-engage lapsed customers who haven’t bought from you in a while. But to benefit from the enormous potential of this strategy, you need to avoid the common pitfalls and mistakes.
Otherwise you could end up digging yourself into a bigger hole with poor revenue and profit now and into the future!
Listen to this bonus podcast episode as I share the common pitfalls and mistakes, as well as best practices for running a successful EOFYS.
As we approach the end of financial year, you may be considering running a clearance or flash sale (affectionately known as an EOFYS).
There’s the temptation to reduce how much you need to count during your stock-take.
Or to get a few quick sales over the line before having to pay the tax man.
There are many benefits to running an EOFYS: You can sell off end of season or last season’s stock. Clear slow-selling lines or odd or less popular sizes. Encourage new customers to trial your products for the first time by retargeting people who have visited specific product pages in your online store. Or you can reward existing loyal customers or re-engage lapsed customers who haven’t bought from you in a while. But to benefit from the enormous potential of this strategy, you need to avoid the common pitfalls and mistakes.
Otherwise you could end up digging yourself into a bigger hole with poor revenue and profit now and into the future!
Listen to this bonus podcast episode as I share the common pitfalls and mistakes, as well as best practices for running a successful EOFYS.
28 min