Scale My Ecommerce Store Catherine Langman

Years and years ago when my son Hamish was 1 year old and just starting out with swimming lessons. He really, really didn’t want to get into the water in the lesson pool. 
So, I did what all smart parents do…and I bribed him. I promised him one of the smiley face cookies from the cafe if he did the lesson.
He thought about it for a minute and then turned to me and said, ‘two biscuits’. And then promptly got into the water and did his lesson.
The irony of course is, this kid is now a national swimmer who competes at the Australian championships. So, the “return on investment” of those two biscuits paid off handsomely!
It’s the same in business: you need to consider what outcome you are optimising for. 
Are you optimising for return on ad spend? Or for long-term profitable growth? 
They don’t actually mean the same thing. You may think that a high ROAS, by definition, equals profitable revenue, but that’s actually false. 
This is critically important to understand if you want to grow, so let’s unpack the issue and I’ll explain what you should be doing instead.
 
Episode’s Show Notes: https://www.catherinelangman.com/episode-235/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Workshop: https://www.catherinelangman.com/workshop
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk
 
 

Have you been feeling lately as though it’s getting harder to get traffic to your website? 
 
If you’ve noticed this trend, you’re not alone. It’s happening to everyone. 
 
And as tempting as it might be to lay the blame for this on a tough economy or an upcoming election, that’s actually not what’s going on here.
 
In fact, what’s really going on has the potential to have a lasting and very negative impact on your website traffic and sales unless you educate yourself and implement the right strategies to combat it.
 
And there are two very specific forces at play here that have nothing to do with your customers’ spending power and everything to do with changes in technology.
 
For those of us who want to continue to thrive in an online business like eCommerce, we must do our best to understand how these changing technologies are affecting our ability to attract and convert customers. 
 
Which I realise that sometimes feels like an impossible task given how fast things keep changing all the time, but that’s why I’m sharing what we know, learn and discover here on this podcast!



Episode’s Show Notes: https://www.catherinelangman.com/episode-234/
 
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
 
Workshop: https://www.catherinelangman.com/workshop
Get More Sales: https://www.catherinelangman.com/getmoresales
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

 
In a world where we, as consumers, are exposed to hundreds of marketing and advertising messages daily, it’s incredibly difficult for a brand to cut through that noise and get noticed.
 
Every now and then I notice a new brand doing a particularly good job of getting noticed, though, and today’s guest is one of those.
 
About a month ago, I was reading an article on the Mamamia blog about the best mascara brands, and came across one I’d never heard of before – Okkiyo – a new Australian brand of mascara designed for people with sensitive eyes.
 
Now, if you’ve ever watched my podcast videos you’ve probably caught me dabbing at my eyes from time to time. Nose too probably. I struggle with allergies daily, and a lot of skincare and makeup brands exacerbate them. 
 
So obviously the very specific niche that Okkiyo is going for with their brand spoke to me, but on top of that, their branding is super vibrant and really stands out and they have a really unique brand story.
 
Today on the show I’m excited to share an interview with Okkiyo’s founder, Dr Jaqueline Beltz. She’s not even 12 months in since launching the brand late last year, but she’s already surpassed 5,000 customers and shows no signs of slowing down! 
 
If you love hearing other entrepreneurs share their stories, you’ll enjoy this immensely! So without further ado, let’s welcome Jacqui to the show…





Episode’s Show Notes: https://www.catherinelangman.com/episode-233/
 
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
 
Get More Sales: https://www.catherinelangman.com/getmoresales
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk
 
https://www.okkiyo.com/
Instagram: @okkiyoeyes  https://www.instagram.com/okkiyoeyes
Facebook: https://www.facebook.com/OKKIYOEyes/
 

I’m not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we’re into July now, let alone try to contemplate how many weeks we have left till the Holiday season kicks off!
Instead, I want to focus more on some planning so that you can maximise your growth and profits for the remainder of this year.
What should you be focusing on right now to get more traffic? To get more sales? To spend more profitably on ads? To increase conversions? To increase profits?
The reality is, when you’re running an eCommerce business, time always seems to speed up in the second half of the calendar year.
It might be tempting to think you’ve got all the time in the world, but if you want to increase revenue and profits now as well as enjoy a bumper 4th quarter, you need to be planning and implementing the right strategies and tactics now.
So in this episode, I’ll share the 8 high impact business drivers that influence profitable growth, as well as my 4 step process to get started.
 
Episode’s Show Notes: https://www.catherinelangman.com/episode-232/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
 
Get More Sales: https://www.catherinelangman.com/getmoresales
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk
 
 

So today on the show, we’re gonna talk about website design – specifically, how does a well designed website actually improve conversions?
Whether you’re new to eCommerce and setting up your first website, or you’ve been running for a while and need to improve your conversion rate, your website design is a critical consideration. 
Because it's no secret that, over the last couple of years, it’s become increasingly more difficult and expensive to convert new customers. 
So, you want every advantage you can, right? Especially if you’re spending money on advertising to get traffic to your store.
It’s all well and good to assume that, once you’ve launched your website, all you need to do is get traffic to it and you’ll make money, but it’s just not as simple as that. 
Getting your eCommerce website to convert at a profitable rate is part art, part science. 
So today on the show, I’m going to share my design principles for a high-converting eCommerce website. 
Bottom line is, by improving your conversion rate, you can very easily make a lot more money without needing more traffic. 
 
 
 
Episode’s Show Notes: https://www.catherinelangman.com/episode-231/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Get More Sales: https://www.catherinelangman.com/getmoresales
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk
 
 

The past few weeks have been an absolute whirlwind of an exciting time, because I’ve bought a new eCommerce brand! A skincare and beauty brand called Indagare Natural Beauty.
I could perhaps record an entire episode on the process of negotiating a business purchase or sale, going through the due diligence process, and then finalising the settlement.
But I felt like it could be a bit more helpful for you all to hear about what we’re doing now to rapidly grow the business.
Because the bottlenecks and opportunities within this business are very similar to those experienced by probably 99% of clients and potential clients who speak to us about their business.
So, today on the show, I will walk you through the growth strategy I’m implementing that will take Indagare from a $10k per month brand into a million dollar a year business within the next year, and to multi-million dollars a year within 3 years. 
 

Episode’s Show Notes: https://www.catherinelangman.com/episode-230/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Indagare Natural Beauty: https://www.indagarebeauty.com/
Free Coaching Call: https://www.catherinelangman.com/free-coaching-session/
Free Growth Strategy: https://productpreneurmarketing.com/lets-talk