The Brand Marketing Show

Catherine Langman
  • 5.0 (21)
  • Marketing
  • Updated Weekly

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

  1. 8 hrs ago

    How to plan an ecommerce promotional calendar for steady, profitable growth

    A 40% discount on a 50% margin product doesn't cost you 40% of your profit. It costs you 80%. In this episode of The Brand Marketing Show, Catherine Langman walks through the arithmetic almost nobody runs before building a big sale campaign, what happens to revenue in the months afterwards, and seven ways to build an ecommerce promotional calendar that doesn't depend on four enormous weekends a year. Covers the peak-event model and what it genuinely asks of a business, why customers acquired on deep discount so rarely return at full price, the difference between discounts that change customers and discounts that select for different ones, and the energy cost of running a business built around peak trading events. Marketing strategy for premium, founder-led ecommerce brands that want profitable, sustainable growth. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/

  2. 8 hrs ago ·  Bonus

    You Might Also Like: The Oprah Podcast

    Introducing The Lindsay Clancy Case, Understanding Postpartum Psychosis from The Oprah Podcast. Follow the show: The Oprah Podcast The Lindsay Clancy case has captured the nation’s attention, causing heated debate in the national conversation. On January 24, 2023 Lindsay Clancy strangled her three children in her basement and then attempted suicide by jumping from a second-story window in her house. The resulting injuries left her paralyzed from the waist down. After 21 days of testimony from more than 80 witnesses, the jury was not able to reach a unanimous decision. Lindsay Clancy’s defense team has argued that she is not guilty by reason of insanity as she was experiencing postpartum psychosis, while the prosecution argued she committed premeditated first degree murder. Oprah is in Massachusetts for a wide-ranging conversation about the case with an audience including an exclusive interview with Meg Hamp, a nurse who worked alongside Lindsay for 7 years and testified at her trial - plus medical experts, legal scholars and women who have personally experienced postpartum psychosis. Their stories give us a rare, first-hand insight into what it is to experience this challenging mental health issue. Oprah will also talk with social critics who will share their opinions and she will hear speculation on many sides of the case. Oprah has hosted conversations on postpartum depression and psychosis for 40 years with the intention of providing a platform for a mature discussion. This podcast episode contains discussions of murder, suicide, and mental illness that may be upsetting to some listeners. Listener discretion is advised. Follow Oprah Winfrey on Social: https://www.instagram.com/oprahpodcast/ https://www.facebook.com/oprahwinfrey/ Listen to the full podcast:  https://open.spotify.com/show/0tEVrfNp92a7lbjDe6GMLI DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Also Like: The Oprah Podcast

  3. 3 Sept

    I bought from a brand I'd wanted for months. I'll never buy from them again.

    I finally bought from a brand I'd been following for months, and by the time I'd paid I felt slightly worse about myself than when I started. This episode is about why. Every website contains a prediction about who's visiting it and what will move her, and when that prediction is wrong she doesn't object to the tactics, she just leaves. In your analytics that looks like an abandoned cart, which is why it usually gets diagnosed as a pricing problem and treated with more social proof. We cover why you notice high-pressure tactics before your customers can name them, what happens when a brand claims care and delivers extraction, how to tell whether your offer is rewarding a decision or arguing for one, and what a red carpet customer experience looks like from first visit through to the second month.   Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/ Full show notes: productpreneurmarketing.com/episode-332

  4. 27 Aug

    Your revenue grew. Your profit didn't. Here's how to get it back.

    A premium brand in its second decade raised its ad spend by around sixty per cent. Revenue rose around twenty. Profit fell, and the founder was certain the cause was her advertising. The advertising accounted for one seventh of the decline. The other six sevenths came from her free revenue base — organic, direct, email and repeat purchase — growing just fourteen per cent while spend grew four times faster. In this episode I unpack why blended marketing efficiency is a leverage ratio rather than an efficiency metric, the three legs every profitable brand stands on, and why most brands have built all three out of rented material. Plus the three numbers to check this week that will tell you which of your legs is short. Growth strategy for premium, founder-led eCommerce brands. The Brand Marketing Show: https://www.productpreneurmarketing.com/podcast/ Work with us: https://www.productpreneurmarketing.com

  5. 20 Aug

    How to Price Your Premium Brand for Profitable Growth

    Your gross margin looks healthy – and it's probably lying to you. In this episode of The Brand Marketing Show, I show you how to price a premium brand for profitable growth, with real numbers from two brands (including Babiators). Why gross margin is the wrong number to price against, and what contribution per unit actually reveals. Why a historically "good" 60% margin is no longer enough, and why I aim for 70 to 85%. Why your channels should feed each other rather than compete. And why healthy margins aren't greed – they're what let a brand innovate, stand for something, and endure. It's the pricing episode that ties the whole series together: understand your buyer, design your channel mix on purpose, and price off the honest numbers. Want us to run this analysis on your brand? A Brand Growth Strategy Session is where that starts: https://www.productpreneurmarketing.com/lets-talk Find this episode and more at productpreneurmarketing.com/episode-330

  6. 13 Aug

    Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)

    Your best advertising isn't an ad – it's someone else's shelf. And "just go direct" probably talked you out of it. Everyone is telling premium brands to cut out the middleman and go direct-to-consumer. In this episode of The Brand Marketing Show, I make the case for the channel most premium brands undervalue: why the right stockist is some of the best advertising money can't buy, why direct and wholesale grow each other when you stop undercutting yourself, why the right shop is the fullest expression of your brand rather than a loss of control, and how to design your channel mix on purpose. It's not "wholesale good, direct bad" – it's the right mix for your particular brand, buyer and economics. Want help designing yours on real numbers? A Brand Growth Strategy Session is where that starts: https://productpreneurmarketing.com/lets-talk Find this episode and more at productpreneurmarketing.com/episode-329

  7. 6 Aug

    Boring doesn't stop the scroll. Here's what does.

    If your content doesn't stop the scroll, it's not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her that packing videos contain nothing new. When content lands flat, the instinct is to assume it wasn't good enough, and the remedy that follows is usually more of the same, done more carefully. But a woman scrolling isn't evaluating your content. She's pattern-matching at enormous speed, and the only question her brain is answering is whether she's seen this shape before. The same standard now applies on a second front, for entirely different reasons. A retrieval system won't cite your page if it can already get the same thing elsewhere, and Google's first official guide to generative AI search says so about as plainly as Google says anything. In this episode Cath unpacks why posting more consistently so often changes nothing, what Google actually said about non-commodity content, why the claim circulating about AI-generated content isn't quite right, and the one input that can be neither generated nor copied. In this episode Why "post more consistently" so often changes nothing What Google actually said about non-commodity content, and what it didn't say about AI The difference between a founder bio and an origin catalyst Why most brands tell the wrong story entirely The myths you can stop worrying about: llms.txt, chunking, structured data The single question to run every piece of content through before you publish Links Google Search Central, Optimizing your website for generative AI features on Google Search: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide Book a Brand Growth Strategy Session: productpreneurmarketing.com/lets-talk

  8. 30 July

    The real reason I don't buy from most brands (& the incredibly simple solution)

    I'm the customer premium brands want most – and I recently realised I'd walked straight past one I should have loved, for a whole year, while actively shopping for exactly what they sell. In this episode of The Brand Marketing Show, I use that story to explain what actually makes a premium, considered buyer say yes (it is never the discount), why so much technically skilled marketing repels the very buyer it was built to attract, and the crucial difference between my personal values and the buying process shared by premium buyers everywhere. Then I get to the fix – which is almost embarrassingly simple, and exactly the thing most marketers are too invested in their own certainty to try. Stop guessing what your buyer needs to hear. Our Customer Intelligence Survey hands you the answers in your customers' own words: https://www.productpreneurmarketing.com/customerintelligence Find this episode and more at https://www.productpreneurmarketing.com/episode-327/ premium brand marketing, marketing to premium customers, ecommerce marketing, why customers don't buy, considered purchase, customer research, brand strategy, product based business, small business Australia

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5
out of 5
21 Ratings

About

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

Information

  • Creator
    Catherine Langman
  • Years Active
    2020 - 2026
  • Episodes
    346
  • Rating
    Clean
  • Copyright
    © Copyright Productpreneur Marketing 2026
  • Show Website
    The Brand Marketing Show

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