260 episodes

We break down the best sales, growth and marketing strategies and then teach you how we use them to close more deals. From generating more leads to learning how to deal with objections, we cover it all to help you become a master of revenue growth.

How to Sell Podcast: Learn to Master B2B Sales and Lead Generation Luigi Prestinenzi & David Fastuca

    • Business
    • 4.9 • 49 Ratings

We break down the best sales, growth and marketing strategies and then teach you how we use them to close more deals. From generating more leads to learning how to deal with objections, we cover it all to help you become a master of revenue growth.

    #260: How To Create A Targeted Sales Cadence for Higher Conversion Rates

    #260: How To Create A Targeted Sales Cadence for Higher Conversion Rates

    💰 Get FREE access to the tactics used by the fastest-growing b2b brands
    In this episode of "How to Sell," we dive deep into supercharging your sales cadence. 
    We covered how customizing your inbound and outbound campaigns can skyrocket conversions, the critical role AI plays in personalizing communication, and actionable insights to break through the sea of sameness. 
    Whether you’re refining your message for big-ticket deals or fine-tuning it for quicker sales, the right cadence will amplify your impact. 

    Connect with your hosts:
    Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

    • 17 min
    #259: Stuck In a Sales Rut? Install These 5 Dynamic Conversation Techniques For 10x Better Results

    #259: Stuck In a Sales Rut? Install These 5 Dynamic Conversation Techniques For 10x Better Results

    💰 Get FREE access to the tactics used by the fastest-growing b2b brandsThe evolution of information parity has reshaped the role of the sales professional. 
    Connecting at the right moment, sharing knowledge as peers, and guiding buyers are key tactics to becoming a trusted advisor instead of a seller.
    In this episode, Luigi is joined by the insightful Anthony Iannarino, marking the first repeat appearance of a guest on the podcast. 
    Prepare to take notes - this episode is packed with insights on the evolving responsibilities and opportunities for modern sales professionals.
    🔗 LINKS
    Connect with Anthony on LinkedIn.
    Connect with Luigi on LinkedIn.
    **About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

    • 38 min
    #258: 3 Outbound Strategies That Will Flood Your Pipeline With Qualified Leads (Without Increasing Your Budget)

    #258: 3 Outbound Strategies That Will Flood Your Pipeline With Qualified Leads (Without Increasing Your Budget)

    💰 Get FREE access to the tactics used by the fastest-growing b2b brands
    Key Takeaways:
     🔍 Macro Mindset in Prospecting: Embrace a broader industry perspective and leverage marketing tactics to enrich your sales prospecting efforts.
    💡 Focus on Customer Problems: Prioritize understanding and addressing customer issues over showcasing product knowledge. This approach builds trust and relevance.
    📞 Personalized Multichannel Approach: Utilize a blend of cold calls and social selling, while ensuring your messages are always tailored and authentic to your audience.

    Connect with your hosts:
    Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

    • 31 min
    #257: Our Secret Formula for Making Skeptical Prospects Trust You (Even if they’re cold leads)

    #257: Our Secret Formula for Making Skeptical Prospects Trust You (Even if they’re cold leads)

    💰 Get FREE access to the tactics used by the fastest-growing b2b brands
    Key Takeaways:
    1. Personalization Techniques that Build Immediate Trust: Learn how to personalize your approach to each cold lead, creating a tailored experience that resonates with their unique pain points and needs, ultimately transforming skepticism into trust.
    2. Proven Psychological Strategies for Overcoming Initial Resistance: Discover key psychological principles and strategies that break down barriers and address the root causes of skepticism, making it easier to build rapport and establish credibility with even the most resistant prospects.
    3. Step-by-Step Guide to Crafting Persuasive and Trustworthy Messaging: Gain insights into crafting compelling and trustworthy messaging that effectively communicates value, addresses concerns, and fosters a genuine connection, turning cold leads into warm, trusting prospects.

    Connect with your hosts:
    Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

    • 29 min
    #256: Boost Your Sales Pipeline with These 5 Powerful Strength's You're Ignoring

    #256: Boost Your Sales Pipeline with These 5 Powerful Strength's You're Ignoring

    💰 Get FREE access to the tactics used by the fastest-growing b2b brands
    In this episode, Rachel Fox delves into cost-effective sales strategies tailored for startups operating on tight budgets. She shares a range of successful techniques that have aided her in generating more leads and boosting her conversion rates.
    Key Takeaways:
    - Cold calling isn't always the best method for lead generation. Rachel prefers cold emailing, which she finds more enjoyable and effective.- Social media platforms like LinkedIn offer valuable outreach opportunities. Rachel leverages both her personal brand and her company's page for content distribution and to generate buzz.- Tools like HubSpot can track engagement data to help prioritize leads, optimizing limited time and resources.- When crafting email sequences, Rachel advises targeting specific industries and personas and integrating industry-specific articles and third-party content. She emphasizes that emails should be concise and engaging, capturing attention quickly.- Rachel provides invaluable tips for mastering sales, underscoring the importance of building strong customer relationships and truly understanding their needs.  

    Connect with your hosts:
    Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

    • 34 min
    #255: Smart Selling: Leveraging Data and Insight in Business Development

    #255: Smart Selling: Leveraging Data and Insight in Business Development

    💰 Get FREE access to the tactics used by the fastest-growing b2b brands
    In this episode, you're going to learn:                
    1. Modern sales and marketing methods
    2. Crafting problem-focused messages
    3. Effective communication channels

    Connect with your hosts:
    Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

    • 36 min

Customer Reviews

4.9 out of 5
49 Ratings

49 Ratings

Grace-G ,

Love this podcast

Love the quality of content that this podcast provides. The tactical information I am able to implement immediately.

Mark vette 64 ,

Compulsory listing for anyone in Sales

When you hear never stop learning it is easy to ignore it. Just listen to any episodes of The Sales IQ podcast and you will lear something. Great work Luigi, entertaining, informative and enjoyable every time! And love the short format Monday Mindsets to start the week on the right foot. Compulsory listening if you ask me!

Dano 351gt ,

I have so much to learn!

Every time I tune into this podcast I learn exactly what I needed to hear. I don’t know how you do it Luigi but I am very grateful to your show.

Thank you!

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