IfG Events Institute for Government

Manifesto launches are a significant moment in any general election campaign, and Thursday’s publication of Labour’s manifesto is a big chance for Keir Starmer to set out how his party would govern if it wins the general election on 4 July.
So how plausible are the manifesto’s plans? What are the big dividing lines with the Conservatives? How would a Labour government pay for public services? And what does the manifesto tell us about the priorities of a Labour government after 14 years in opposition?
In this General Election 2024 webinar, the Institute for Government gives an expert briefing on what is in the Labour manifesto – and what it would mean for government.
Panellists included:
Sam Freedman, author of Failed State
Stuart Hoddinott, Senior Researcher at the Institute for Government
Gemma Tetlow, Chief Economist at the Institute for Government
Emma Norris, Deputy Director of the Institute for Government (chair)
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Manifesto launches are a significant moment in any general election campaign, and Tuesday’s publication of the Conservative manifesto is a big opportunity for Rishi Sunak’s party to set out its vision for government if it wins the general election on 4 July.
So what are the flagship policies? Do the tax and spending numbers add up? How plausible and credible are the manifesto’s plans? And, after 14 years of power, how much of a break is this manifesto from previous Conservative policies and priorities?
In this general election 2024 webinar, the Institute for Government gives you an essential expert briefing on what is in the Conservative manifesto – and what it would mean for government.
Panellists included:


Nick Davies, Programme Director at the Institute for Government


Jill Rutter, Senior Fellow at the Institute for Government


Giles Wilkes, Senior Fellow at the Institute for Government


Dr Hannah White, Director and CEO of the Institute for Government (chair)


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With attention focused on politicians, and politicians focused on winning votes, a general election campaign is an unusual time for civil servants. Their top priority remains serving the government of the day, but they must also prepare for a potential transition of power, and be ready to work with whoever forms the next government. 
Civil service activity is also restricted during the formal ‘pre-election period’, with civil service impartiality protected by government guidance and measures to stop public funds being used for campaigning purposes. So how should civil servants navigate this period of heightened political sensitivity? How does the work of the civil service change in the campaign? And what can civil servants do to prepare for a potential transition of power?
Ahead of the general election on 4 July, this IfG webinar explored all these questions and more, and asked what lessons can be learned from previous election campaigns and past transitions of power.
To discuss these questions and more, we were joined by:


Sir David Bell KCB DL, Vice-Chancellor of the University of Sunderland and former Permanent Secretary


Catherine Haddon, Programme Director at the Institute for Government


Alex Thomas, Programme Director at the Institute for Government and former senior civil servant

The event was chaired by Jill Rutter, Senior Fellow, Institute for Government.
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The Rt Hon David Lammy MP set out how a foreign policy lens of ‘progressive realism’ might affect the practice of diplomacy, should Labour win the election.
The discussion covered the evolution of the Foreign Office as an institution, under both Labour and Conservative governments. It focused in particular on the balance between traditional diplomatic activity and the new demands created by climate change, global health challenges and the regulation of emerging technologies.  
The Shadow Foreign Secretary also explored the convergence between domestic economic and foreign policy and its implications for how Labour's mission-driven approach would shape how Whitehall works on international issues.
Following his speech, David Lammy was in conversation with Dr Hannah White, Director of the Institute for Government, and took questions from the audience.
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The Institute for Government welcomed Lucy Powell MP, the Shadow Leader of the Commons, to give a keynote speech on how a Labour government would approach parliament, the legislative process, and the role of MPs.
With Westminster hit by a series of scandals in recent years, what can be done to restore parliament's image? How can the legislative process be improved? And how would Labour, if elected, approach the way that MPs work in parliament?
Following her speech, Lucy Powell was in conversation with Dr Hannah White, Director of the Institute for Government. She then took part in an audience Q&A.
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From attacking opposition policies to rebutting opposition attacks, selling key messages to voters and shaping media narratives, general election campaigns can be won or lost on the success of a communications strategy.
So how do the parties design and deliver their approach to the media, or to communicating beyond the media? How different are the approaches needed for print, broadcast and online? Are the challenges different for the Conservatives and Labour? What are the key moments and potential turning points in a campaign? And what happens when an unexpected event, gaffe or story threatens to derail a general election campaign?
To examine how Rishi Sunak and Keir Starmer are communicating with the electorate as the general election approaches, and to explore the lessons of previous campaigns, the Institute for Government brought together people who have led communications strategies for government and the opposition, and shaped election coverage for national broadcasters and newspapers.
 
Anushka Asthana, Deputy Political Editor at ITV News
Lee Cain, Downing Street Director of Communications (2019–20)
James Schneider, Head of Strategic Communications for the Labour Party (2016–20)
Katy Searle, Head of BBC Westminster (2017–20) and Executive Editor of BBC Politics (2020–22)
 
The event was chaired by Jill Rutter, Senior Fellow at the Institute for Government.
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