33 min
AdTalk with Paul Bainsfair: Orlando Wood IPA Podcast
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- Business
IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland.
Lemon is available to buy from ipa.co.uk/lemon
580583
IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland.
Lemon is available to buy from ipa.co.uk/lemon
580583
33 min