Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible. Especially if you want to break the $100K MRR mark. Your host Asia Orangio (previously Asia Matos) breaks down the marketing myths and lays the foundation for SaaS and startup founders to grow their businesses with strategies and tactics that actually work — no matter if you're bootstrapped or VC funded. Listen, learn, subscribe, and execute.
About your host: Asia Orangio is the CEO & Founder of DemandMaven. Asia helps founders of early-stage startups reach their MRR goals through proven growth strategies and demand generation. In early 2018, Asia founded DemandMaven — a consulting firm dedicated to helping bootstrapped and funded early-stage startups build revenue-generating marketing engines. Previously, Asia served in a number of marketing roles, but most notably as head of marketing at Hull where she helped the team 10.5x in growth, and #FlipMyFunnel / Terminus as demand generation manager.
EP. 18: Attribution Part I: How to think about attribution and analytics
When it comes to marketing, you can’t improve the things you’re not measuring. That is why understanding and knowing how to use and measure your marketing efforts is so important as a founder.
In this episode of InDemand, Asia Orangio, founder of DemandMaven, starts a three part series on analytics and attribution. We start by overviewing the different types of analytics that a SAAS startup is likely to work with (and should be focused on), and then discuss the five key principles to keep in mind for attribution.
EP. 17: The 3 stages of marketing
Is your marketing great, good, or non-existent? No matter where it is today, it’s important to recognize where you are and what your next steps should be.
In this episode of InDemand, Asia Orangio, founder of DemandMaven, breaks down the three stages of marketing, how to know which stage you're in, and what to do to level up from one stage to the next!
The three stages of marketing are:
From No Marketing to Some Marketing
From Some (or bad) Marketing to Good Marketing
From Good Marketing to Great Marketing
EP. 16: The 3 stages of growth
Is your growth strategy working? There are few questions as important. In this episode of InDemand, Asia Orangio, founder of DemandMaven, walks through the three stages of growth, and the key actions for assessing and planning for improvement from each stage.
Understanding where we are at when it comes to growth will help you know where to focus and what next steps make the most sense on your growth journey.
EP. 15: How to prioritize your growth ideas
As a founder, you probably think of new growth ideas everyday. But how many of the ideas do you follow through on? Deciding how to prioritize your growth ideas is the critical first step to implementing them.
In this episode of InDemand, Asia Orangio, founder of DemandMaven, walks through the different frameworks you can use to evaluate your growth ideas and decide which you will prioritize.
Ep. 14: Can you measure product-market fit?
How do you know if you have product-market fit? You measure it! In this episode of InDemand, Asia Orangio, founder of DemandMaven, breaks down the different ways to think about measuring product-market fit and how to apply it in your SaaS business.
Ep. 13: How product-market fit ACTUALLY works
Does your business have product-market fit? Are you sure? There can be a lot of grey area when it comes to understanding your business's product-market fit, but with a bit of examination, we can bring clarity to the topic and plot a course for strengthening your products fit with the market.
In this episode of In Demand, Asia Orangio, founder of DemandMaven, breaks down product-market fit and how to think about measuring and improving your own product-market fit as you bring to market and grow your product.