Innovators in Commerce & Delivery brings a fresh perspective—and some fun—to the world of ecommerce. Join host Jamie Cairns, a 20+ year industry veteran, as he chats with some of the top innovators and thought leaders from leading brands and businesses in the space.
Welcome to Innovators in Commerce & Delivery!
Brand Storytelling: Capture Potential and Optimize Growth
An unlikely characteristic has begun to determine whether a brand wins or falters: storytelling. Businesses that are able to leverage psychology to engage with their audience in a relatable manner are seeing success with the evidence shown in creating customer lifetime value and brand loyalty.
In this episode, we speak with Justin Racine from Perficient, who is Principal, Unified Commerce Strategy. He delves into the importance of building a relatable brand that customers enjoy engaging with, and how you can do this across digital and physical mediums.
Join us as we discuss:Leveraging personalization and conversations with consumersHow brands can blend digital and physical retail masterfully The power of user-generated content
Next-Level Identification: Barcodes, RFID, Digital Link & Beyond
This year, we celebrate the 50-year birthday of the barcode based on the GS1 system.
In this episode, you’ll hear from barcode, identification and systems expert Gena Morgan, Vice President of Standards at GS1 US.
Join us as we discuss:The past, present and future of barcode technology and product identificationBridging digital and physical worlds with radio-frequency identification (RFID)Advancing technology and digital link opportunities
Bridging the Gap Between Unstructured Data in Ecommerce
Composed data is often weaponized in favor of fragmentation, but what if there is a way to leverage both for optimal outcomes? Collaboration could be the key to continued success.
In this episode, you’ll hear from Brian Anderson, Founder and CEO of Nacelle, as he unpacks the challenges of market dynamics and explores where AI fits into the picture.
Join us as we discuss:AI evolution and what it means for ecommerceData fragmentation vs composed data Navigating market dynamics and creating unique experiences
Making Integration Easier with Composable Commerce
Composable commerce allows a company to build a system that works for its specific needs. This concept is spreading to a wide range of domains, arguably the most beneficial being retail.
In this episode, you’ll hear from an expert in the composable commerce realm, Jason Cottrell, Founder and CEO of Orium.
Join us as we discuss:
Composable commerce’s spread to retail and other domainsInventory and order management in a composable designBenefits of a consistent tech stack
Building Problem-Specific Models: Learn Your Customer
Off-the-cuff assumptions are not always the correct assumptions. To build comprehensive business models, you must ask questions and seek alignment across multiple perspectives.
In this episode, Sam Gupta, a Principal Consultant at Elevate IQ, shares his view on how to boost business model efficiency across ecommerce and retail.
Join us as we discuss:Why creating a universal language is paramount for success with new customersDifferent business models and their purposes (plus best practices)How customers view inventory today and what that means for future trends
People-First Retail: Why Being Human Wins
Retail is all about people.
And if you want your organization to succeed, you better be, too.
In this episode, Bob Phibbs, CEO of The Retail Doctor, shares why there is no brand stronger than human — and how you can win by putting humanity at the center of yours.
Join us as we discuss:How to treat your customers well and embrace acting humanThe importance of developing your employees and helping them growWhy discovery is necessary for retail success