26. Kim Krogh Andersen, Telstra | Why have an active exec on social media‪?‬ Your Digital Reputation

I'm joined by Kim Krogh Andersen, Group Executive at Telstra to discuss: What's the value of getting your executive team on social media? Yes. Not just the one leader, but the whole executive - a digital coalition.
If you talk to any leader, they'll tell you the personal challenge of being the sole mouthpiece for the whole organisation and how hard it is to talk to every issue and audience online, particularly those they're not best placed to discuss. And if you talk to any board, they'll tell you the risks involved in having the one digital hero and how key person risk creates as much of a succession nightmare online as it does offline.
As mentioned during the show, click here to download your free copy of Propel's Digital Reputation Report which analyses the performance of the ASX 200 CEOs on LinkedIn.
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
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