100 episodes

A half hour, live interview hosted by Norman Farrar AKA "The Beard Guy". Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.

Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don't give you get-rich-quick tips, they give sound advice to help you manage and grow your business.

Lunch With Norm - The Amazon FBA & eCommerce Podcast Norman Farrar

    • Business
    • 5.0 • 5 Ratings

A half hour, live interview hosted by Norman Farrar AKA "The Beard Guy". Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.

Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don't give you get-rich-quick tips, they give sound advice to help you manage and grow your business.

    US Manufacturing Opportunities For Amazon FBA Sellers w/ Afolabi Oyerokun - Ep. 195 - Lunch With Norm

    US Manufacturing Opportunities For Amazon FBA Sellers w/ Afolabi Oyerokun - Ep. 195 - Lunch With Norm

    We have once again on Lunch with Norm, Co-Founder of HONU Worldwide, Afolabi Oyerokun that joins today’s to discuss his experiences with US manufacturers, how to present your products to US manufacturers and tips on re-designing your products to save money. For over 20 years, Afolabi has been learning and developing the best logistics strategies, relationships and tactics to streamline and improve profitability for his clients. Now he is a sourcing expert as well as a successful 7 figure seller on Amazon.


    This episode is brought to you by Global Wired Advisors


    Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.


    Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.


    For More information visit https://globalwiredadvisors.com/


    This episode is also brought to you by .CLUB Domains


    .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.


    There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.


    Visit www.get.club


    Co-Founder of HONU Worldwide, Afolabi Oyerokun is back to talk about his experience with US manufacturers, how to present your product to manufacturers, and hybrid manufacturing techniques in the US. Afolabi is a sourcing expert with an over 20 years of experience sourcing products that helps his clients improve profitability.


    This episode is brought to you by Global Wired Advisors & .CLUB Domains

    • 1 hr 8 min
    Latest Updates To Amazon PPC In 2021 - Ready For Q4 w/ Vince Montero - Ep. 194 - Lunch With Norm

    Latest Updates To Amazon PPC In 2021 - Ready For Q4 w/ Vince Montero - Ep. 194 - Lunch With Norm

    Product Manager for Helium 10's PPC tool Adtomic, Vincent Montero joins today’s Lunch with Norm with surprise guest host Tim Jordan to discuss the latest change Amazon has made to advertising accounts, what can sellers do to have better control of their advertising budget, how has reporting changed in Amazon Advertising and what the latest update to Adtomic. Vincent has a 14 year career in digital marketing, in which he focused around the latest ad-tech in both America and the UK spanning everything from Affiliate Marketing to Mobile Marketing at an app development firm. Now he focuses on helping Amazon sellers advertise effectively on Amazon and brings that experience to Helium 10 with the goal of designing the ultimate PPC tool.


    This episode is brought to you by Global Wired Advisors


    Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.


    Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.


    For More information visit https://globalwiredadvisors.com/


    This episode is also brought to you by .CLUB Domains


    .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.


    There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.


    Visit www.get.club


    On today’s show we have Vincent Montero, Product Manager for Helium 10's PPC tool Adtomic is here to talk about the latests changes in Amazon Advertising accounts, how to control you advertising budget better and how has reporting changed in Amazon advertising. Vincent has a long career in digital marketing in which he focused on the latest ad-tech in both America and the UK. Today as a consultant he focuses on bringing that experience to Helium 10 with the goal of designing the ultimate PPC tool and helping Amazon sellers advertise effectively.


    This episode is brought to you by Global Wired Advisors & .CLUB Domains

    • 56 min
    Selling Products To Retail Stores - Are you Retail Ready? w/ Talor Ofer - Ep. 193 - Lunch With Norm

    Selling Products To Retail Stores - Are you Retail Ready? w/ Talor Ofer - Ep. 193 - Lunch With Norm

    Back on Lunch with Norm we have Talor Ofer that comes to discuss the channels for the retail market, the importance and the meaning of retail ready, branding tips for retail and how to find key contacts. Talor has been selling products offline to retailers and specialty stores in the USA since 2005 which gave him a vast experience in the retailer market that helps him today, both continuing to sell his own brands and coaching online vendors on how to expand their sales to many different platforms.


    This episode is brought to you by Global Wired Advisors


    Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.


    Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.


    For More information visit https://globalwiredadvisors.com/


    This episode is also brought to you by .CLUB Domains


    .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.


    There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.


    Visit www.get.club


    Retail expert Talor Ofer is back on the show to talk about the importance of being “Retail Ready”, the different channels for the retail market and branding tips for retail products. Talor has been selling to retailers since 2005, during the years he sold to over 60 different retailers across the USA, this gave him a bast experience in the retail market that he uses to both coach online vendors and continue to sell his own brands.


    This episode is brought to you by Global Wired Advisors & .CLUB Domains


     

    • 1 hr 4 min
    Amazon Wholesale Opportunity for Online Sellers w/ Todd Snively - Ep. 192 - Lunch With Norm

    Amazon Wholesale Opportunity for Online Sellers w/ Todd Snively - Ep. 192 - Lunch With Norm

    8 Figure Amazon seller, Todd Snively Joins Lunch with Norm to discuss the benefits to wholesale. In this episode they discuss the barriers to entry, mistakes when it comes to Amazon Wholesales and some of the most recent news and updates about inventory strategies sellers should look into. Serial Entrepreneur Todd Snively has been pursuing his dream of true financial and location freedom by creating profit centers for almost forty years now. He is the co-founder of Expert University™, an online training center that currently specializes in developing professional Amazon sellers using the wholesale model.


    This episode is brought to you by Global Wired Advisors


    Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.


    Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.


    For More information visit https://globalwiredadvisors.com/


    This episode is also brought to you by .CLUB Domains


    .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.


    There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.


    Visit www.get.club


    This episode is also brought to you by Ahrefs


    With Ahrefs, you don’t have to be an SEO pro to rank higher  and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE!  It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.


    For more information visit ahrefs.com/awt


    On today’s show we have Todd Snively, an 8 Figure Amazon seller that joined to talk about the benefits to Amazon Wholesale, the barriers of entry that sellers should be aware of and the most recent news on wholesale and Amazon. Snively has generated over one hundred million dollars in online revenue and now spends most of his time creating courses for others to learn his methods. He is the co-founder of Expert University™, an online training center that specializes in the Amazon wholesale model.


    This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains

    • 1 hr 14 min
    How and Why to Sell On Walmart Marketplace 2021 w/ Tim Jordan and Michal Chapnick - Ep. 191 - Lunch With Norm

    How and Why to Sell On Walmart Marketplace 2021 w/ Tim Jordan and Michal Chapnick - Ep. 191 - Lunch With Norm

    On today’s Lunch with Norm we have Michal Chapnick and Tim Jordan, two eCommerce entrepreneurs that came to talk about the benefits of selling on Walmart. In today’s episode they discuss the approach to take in comparison to Amazon, what to expect when selling, and what kind of resources are available to sellers. Tim is the Founder of Private Label Legion and host of the AM/PM podcast. You may also recognize him from the YouTube Series “Project X” with Bradley Sutton. Michal is a mom and a full-time eCommerce entrepreneur who has been selling online since 2011. Her specialty is maximizing profits through multi-channel sales and has lately been helping sellers start their Walmart journey.


    This episode is brought to you by Global Wired Advisors


    Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.


    Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.


    For More information visit https://globalwiredadvisors.com/


    This episode is also brought to you by .CLUB Domains


    .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.


    There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.


    Visit www.get.club


    This episode is also brought to you by Ahrefs


    With Ahrefs, you don’t have to be an SEO pro to rank higher  and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE!  It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.


    For more information visit ahrefs.com/awt


    Michal Chapnick and Tim Jordan, two eCommerce entrepreneurs join today’s show to talk about the approach to take when selling on Walmart. They talk about the differences when selling on Walmart compared to Amazon, the benefits of selling on Walmart and what to expect when selling. Michal is a full time eCommerce entrepreneur specialized in multi.channel sales, these channels include Amazon, Amazon Canada, eBay, Walmart, and Shopify. Tim is the Founder of Private Label Legion and host of the AM/PM podcast. You may also recognize him from the YouTube Series “Project X” with Bradley Sutton.


    This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains

    • 1 hr 4 min
    Scaling Strategies For Entrepreneurs - The Million Dollar 1 Person Business w/ Elaine Pofeldt - Ep.190 - Lunch With Norm

    Scaling Strategies For Entrepreneurs - The Million Dollar 1 Person Business w/ Elaine Pofeldt - Ep.190 - Lunch With Norm

    Author of “The Million-Dollar, One-Person Business” and independent journalist, Elaine Pofeldt joins today’s Lunch with Norm to discuss trends on one-person businesses, and habits and best practices for high revenue entrepreneurs. As an independent journalist and speaker she specializes in careers and entrepreneurship. She is the senior editor at Fortune Small Business magazine, and was twice nominated for the National Magazine Award for her feature stories. Her work has appeared in many business publications and she is a contributor to the Economist Intelligence Unit.


    This episode is brought to you by Global Wired Advisors


    Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.


    Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.


    For More information visit https://globalwiredadvisors.com/


    This episode is also brought to you by .CLUB Domains


    .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.


    There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.


    Visit www.get.club


    This episode is also brought to you by Ahrefs


    With Ahrefs, you don’t have to be an SEO pro to rank higher  and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE!  It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.


    For more information visit ahrefs.com/awt


    Elaine Pofeldt joins today’s show to talk about one-person business model and, examples of the habits or best practices to follow for high revenue entrepreneurs. Elaine is author of the new book The Million-Dollar, One-Person Business. As a journalist and speaker she is also available to help clients with writing projects. Her work has appeared in many publications such as FORTUNE, Money, CNBC, Inc and many others.


    This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains

    • 1 hr 4 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

wedgie man ,

Always inspiring

I learn something from every podcast. Very inspiring. Thank you for sharing such good and relevant content!!

Tracey5055 ,

A Joy to watch

I look forward to listening to ‘Lunch with Norm’ daily, Norm and his son, Kelsey, are amazing. They give so much to help the small business with insight with their own experience as well as inviting guests. Well done, such humble beautiful people. Thank you for giving to the community.

Rebecca TP ,

Such great content and conversations

I look forward to receiving the notifications for each podcast!

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