Running a small business can be a hard, lonely and challenging pursuit. Marketers Club host, Paul McCarthy, is here to show you how to accelerate your success, by helping you learn how to market your talent and earn what you're worth. Whether you've been in business for 10 minutes or 10 years, this program is dedicated to providing you with the insights, ideas and knowhow you need to work smarter and go faster. You'll hear from guests who have generated massive success as they share their secrets to winning in business.
#59 Lessons from a Billionarie - How to Build a Digital Business
Gabby and his brother Hezi are two of Australia's most successful and revered online retailers.
Starting from zero, they have combined to build some of the most iconic digital brands including Catch of the Day, Scoopon, Menu Log, Luxury Escapes and many more.
Gabby joins me to share some of the many lesson learnt and to help inspire the next generation of entrepreneurs looking for online success. If you want to know how to accelerate the growth of your online business, this is a must listen.
#58. The 4 Streams of Communication Every Business Needs
One of the most important, yet difficult things for any entrepreneur to learn, is how to communicate their value, uniqueness, and talent.
Skilled marketers understand success hinges on their ability to communicate effectively across the full customer journey.
In this episode we explore in detail the four essential communication streams every business needs to have as part of their marketing mix.
#57. Why It's Time To Build A Stronger Personal Brand
It's been said that it's good to be better, but it's better to be different. In a crowded marketplace your ability to stand out is crucial.
The key is developing a STRONG Personal Brand. In this episode we explore what a personal brand is, why it's so important and some practical ways to strengthen the brand you project.
#56 How to Build Your Online Presence and Influence
If your online presence wasn't important before we were forced to face a global pandemic, it almost certainly is now.
Increasingly the first impression people get of you will come from what they find online. Your website and social channels are ground zero. Get it wrong here and you could have lost before you even get in the game.
Kirryn Zerna, author of the Stand Out Effect, shares some of the most important things you can do to make your first impression a good one.
#55 How to Live a Life of Significance
When it is all said and done your life will not be measured by how much you earned, the car you drove or the house you lived in. You will be remembered for what you did, how you made people feel and the contribution you made.
This week on the podcast is Joe Jordon, author of How to Live a Life of Significance. Together we explore the ideas of gratitude, belonging and purpose.
It is a timely reminder of the things that matter most. Things we can easily lose sight of, especially during a pandemic.
The Power of Social Proof to Drive Buying Decisions
In a world where people have less time and more options, social proof plays an important role. It can help you to capture attention and convert prospects into customers.
In this episode we explore 5 different ways you can quickly and effectively provide proof of your expertise.
Research shows that more than 70% look for social proof that a brand can deliver on it's promises before they make their buying decision.
If you want to win more business, you need to offer more social proof.
Customer ReviewsSee All
Very useful and practical discussions
All your marketing needs in one Podcast!
The Marketers Club Podcast is the one place you need to listen for all your marketing needs! You will learn heaps on all facets of marketing, by the experts in the field. As every business needs good marketing, yuo should all have a listen!
Hope these are the first of many. You’re content is great!