Marketing Automation Made Simple Jovana Vujnic

Learn what segmentation is and how to make it work for your business!

There are many marketing topics written about segmentation, but it can be overwhelming to unpack it. Where do you start?

This episode is designed to simplify the rules of segmentation and help you, through examples, uncover the best ways to use technology to help you create a more personal customer journey through smart segmentation strategies. Hopefully it will help you get the creative juices flowing!

Also we mention the exciting development HubSpot has in store for us using AI!

This is a solo episode - just me, myself and AI

Cheers, Jovana



P.S. Here are 3 ways I can help you to grow your business: 

1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠Instagram⁠, ⁠Facebook⁠, ⁠LinkedIn⁠. 

2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at bumperleads.com if you're interested in setting up your sales and marketing system in house, with our guidance. 

3. The Bumper Blueprint™- Work with me and my team privately Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you're a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training. All details are on our website https://www.bumperleads.com.

You’ve heard it on the news, but in this episode, Milena and I are sharing our thoughts on the new paradigm shift, of tectonic proportions, that is hitting the technology space and will force all of us to change how we do ‘tech’ forever. I’m sure many of you have heard of - ChatGPT and OpenAI?

If you're a business owner, you are probably wondering how AI could affect your business. ChatGPT has the potential to revolutionize how businesses interact with customers, providing a more natural and conversational experience, similar to how a real person would.

In this episode, we'll explore the development of ChatGPT and the various ways it can be used in the business world. 

Tune in so you don’t get left behind! You can also read it here

P.S. Here are 3 ways I can help you to grow your business: 

1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: Instagram, Facebook, LinkedIn. 

2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at bumperleads.com if you're interested in setting up your sales and marketing system in house, with our guidance. 

3. The Bumper Blueprint™- Work with me and my team privately Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you're a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training. All details are on our website bumperleads.com.

Today I’m talking with Ed Frame who runs Exemplify - helping SaaS and ecommerce businesses retain more customers and turn them into brand advocates. Ed spent a decade helping businesses retain customers and he learnt that many businesses could easily be more profitable if they focused on customer retention.

If you have a subscription business, then you’d want to tune into the show as Ed Frame breaks down his exact strategy that he uses to help SaaS businesses retain customers.

P.S. Here are 3 ways I can help you to grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: Instagram, Facebook, LinkedIn.

2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at bumperleads.com if you're interested in setting up your sales and marketing system in house, with our guidance.

3. The Bumper Blueprint™- Work with me and my team privately Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you're a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training. All details are on our website bumperleads.com.

If you have a sales funnel, but don’t have a simple customer journey map, you may be missing out on 30% of additional revenue in your business. In today’s episode, we discuss 3 things business owners can do to plan their customer journeys for their business without hiring expensive consultants so they can work smart and sell more.

At first, planning this journey may sound daunting or complicated but it doesn’t have to be.

Depending on your budget, you can go as deep as you want to by conducting extensive customer research and hiring experts in each stage of the customer journey, to create an exact map of all the steps a customer takes in your business before they make a purchase or call your sales people.

But, in the spirit of keeping things simple for busy marketers, in today’s episode, we show you how easy it is to create your own customer journey map by focusing on 3 sections of your customer journey. 

A simple customer journey can help you gain a competitive edge over your competitors - it’s true, Jovana shares her own personal experience. 



Tune in to find out!



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To keep in touch with us, you can follow us on

***INSTAGRAM, follow us on @bumperleads***FACEBOOK Page called Bumper Leads*** Follow me on Twitter @JovanaTheGreat ***Follow us on LinkedIn

***Course: Marketing Automation Made Simple – Join the waitlist and learn from the pros!

*** You can find all episodes here: https://www.bumperleads.com/podcast ***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows (I do a happy dance around the house every time I see a 5-star review 😉 Muchas Gracias!)

I know many online retailers (and physical store owners) are either dreading or relishing the Black Friday event.

In this episode, Milena and I discuss what we do for our clients to prepare them for the ultimate event retailers face every year. 

The reason why it's called Black Friday, according to Britannica, is because this is the time retailers tend to go from "red" to "black", meaning profit. This is the time many can make the same amount of sales as they normally do in 1 whole year. 

We share ideas that you can implement today, in order to reap the benefits of achieving a successful Black Friday promo event. 

Some of our clients have literally doubled their annual sales in this 1 day event! 

The time to start preparing for this is now. Tune in and find out how to have a super successful Black Friday Sale



===================================

To keep in touch with us, you can follow us on

***INSTAGRAM, follow us on @bumperleads
***FACEBOOK Page called Bumper Leads
*** Follow me on Twitter @JovanaTheGreat
***Follow us on LinkedIn

***Course: Marketing Automation Made Simple – Join the waitlist and learn from the pros!

*** You can find all episodes here: https://www.bumperleads.com/podcast
***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows
(I do a happy dance around the house every time I see a 5-star review 😉 Muchas Gracias!)

What questions should you ask when considering a marketing automation software for your business?

In today’s episode, Jovana is sharing what our clients ask us about their marketing automation platform, and our selection criteria for choosing a platform at Bumper Leads.

What are the questions you see in your favourite business group?
Whenever you login to Facebook to check your group updates, you will come across a few new subscribers asking the question on which marketing automation platform is better – Tool A or Tool B?

Let’s call them tools, because they are a tool of trade for many growing businesses.

These types of questions are normally flooded by subjective answers, and some can get quiet nasty!

Here are the questions that we ask our clients before they sign up to a marketing automation software:


What is your sales and marketing objective?
Have you got a marketing plan in place? Do you know who your ideal customers are?
What sales and marketing tasks are you trying to automate in your business?
On which tasks do you spend most of your time?

===================================

To keep in touch with us, you can follow us on

***INSTAGRAM, follow us on @bumperleads
***FACEBOOK Page called Bumper Leads
*** Follow me on Twitter @JovanaTheGreat
***Follow us on LinkedIn

***Checklist: 30 Marketing Automation tasks that save 10+ hours per week – Download here

*** You can find all episodes here: https://www.bumperleads.com/podcast
***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows
(I do a happy dance around the house every time I see a 5-star review 😉 Muchas Gracias!)