50 min
Marketing cloud ‘fatigue' and ‘personalisation 2.0' - the post-COVID changes for CX, online targeting and ads run deep Mi3 Audio Edition
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- Business News
Massive complexity is creating “marketing cloud fatigue”, says Gartner’s California-based senior director and analyst Ben Bloom, who joins Publicis Sapient ANZ managing director Sarah Adam-Gedge, Citi’s Head of Digital and Segments Roger Slater and Brand Traction’s Jon Bradshaw in Episode Two on why personalisation is a quaint bygone - even with tech.
See omnystudio.com/listener for privacy information.
Massive complexity is creating “marketing cloud fatigue”, says Gartner’s California-based senior director and analyst Ben Bloom, who joins Publicis Sapient ANZ managing director Sarah Adam-Gedge, Citi’s Head of Digital and Segments Roger Slater and Brand Traction’s Jon Bradshaw in Episode Two on why personalisation is a quaint bygone - even with tech.
See omnystudio.com/listener for privacy information.
50 min